3rd Prepaid Cards Summit 2009

PREPAID3RD

CARDSTM

Ensuring a Profitable Prepaid Program throughUnderstanding Regulatory Developments, Market Drivers and New Strategiesfor Program Implementation

Attend This Conference to:

Media Partners:

• Obtain up-to-date developments on the recent credit card and storedvalue card regulations

• Speculate the impact from the recent regulatory developments in theprepaid space

• Participate in a one hour Gift Card Think Tank Roundtable Discussion tozoom in challenges and opportunities for managing a gift card program

• Make the business case for prepaid distribution channels • Understand the mobile payment convergence • Examine the most frequent fraud schemes in the prepaid area and

brainstorming the solutions • Discuss the prepaid market opportunities in Latin America • Examine wireless prepaid opportunities

Meet and Learn fromPrepaid Leaders fromRetail and BankingIndustries Including:PrecashMetaPayment SystemsPatton Boggs LLPNBPCAAentraQuadagno & Associates, Incedo Interactive, IncAmerican Bankers AssociationGreen DotDenarii Systems H&R Block Inc Schulte Roth & Zabel LLPPrepaid Resources, LLCPillsburyMasterCard Worldwide Loyalty 360iCARD SystemsiPayStation

www.prepaidcardsevent.com • 1-800-882-8684

Back by Popular Demand! Don’t miss interactivediscussions on gift card strategies, general spending

card programs, innovative prepaid models, as well asthe timely legislative and regulatory updates!

December 07-09, 2009 • Trump InternationalBeach Resort, Miami, FL

Join the Gift CardRoundtable with: Matt Davies, Gift Card Manager, NikeEdward Schulkin, President, GiftCardPartners Inc. Robert Hatfield, Sales Manager, GiftCards, Home Depot Mark Johnson, President and CEO,Loyalty 360Jeff Ehney, President and Founder,iCARD Systems

Sponsors:

PREPAIDCARDSTM

Who Will You Meet?VP/ Senior Directors and Managers from:

Sponsorship andExhibition Opportunities: Sponsorships and Exhibits are excellentopportunities for your company to showcaseyour products and services to high-level,targeted decision makers attending the 3rdPrepaid Cards Conference. IQPC andMarketingIQ help companies like yoursachieve sales, marketing and brandingobjectives by setting aside a limited numberof event sponsorships and exhibit spaces –all of which are custom-tailored to assistyour organization in creating a platform tomaximize its exposure at the event.

For more information on sponsoring orexhibiting at the 3rd Prepaid CardsConference, please contact Mario Matulichat 866-232-8660 or via email [email protected].

About Our Sponsors

Dear Prepaid Colleagues,

Thanks to enthusiastic speakers and participants in our 2 previous Prepaid CardsConferences, it is clear that there are enormous opportunities in the prepaidmarket. However, all discussions come down to how to position your prepaidprogram in a complex market with the myriad of product offerings? Prepaid is a lucrative market with huge growth potential but ensuring aprofitable prepaid program requires in-depth research into market segmentationas well as a careful design of the business strategy.

At the 3rd Prepaid Cards Conference, we are bringing along the leading playersof the prepaid ecosystem, aiming to further explore opportunities in the mostpromising segments of the prepaid space and sharing the strategies of buildinga PROFITABLE prepaid program!

You don’t want to miss the opportunity to brainstorm with the industry leaders!Reserve your seat today by calling 1-800-882-8684! I look forward to meetingyou in Miami!

Sincerely,

Cathy GuConference [email protected]

Denarii is a financial transaction processor and mobile payments company. TheCompany provides and hosts provide end-to-end solutions for mobile moneytransfers (MMT), mobile-linked stored value cards (SVC), mobile payments andmobile media (SMS-based advertising). Denarii’s modular technology enables

businesses to quickly deploy innovative products and scalable services through combining transaction processing,prepaid services, mobile financial services and mobile advertising platforms into customer and market specificconfigurations. These integrated solutions bring the ultimate in convenience to consumers, enabling them toseamlessly purchase, pay, send money, and control accounts in mobile and web-based environments.

Prepaid Resources is a leading resource provider for the prepaid debit card industry,offering a complimentary suite of products, services and support – bridging the gapbetween expectations of the marketplace and the capabilities of prepaid providers.Whether you’re looking for new opportunities via program referrals; innovative

product enhancements to help your card program excel; creative network-compliant designs for cards, collateraland the Web; or turnkey consulting and operational support, Prepaid Resources is your one-stop portal for all yourprogram needs. Discover how Prepaid Resources’ PORTABLES applications can improve your program operatingmargins by adding revenue generators, increasing cardholder retention, enhancing cardholder loyalty and more.

2

Merchants, Retailers & Brands• Prepaid Cards• Stored Value Cards• Gift Cards Programs• Merchandizing/Retailing• Category• Consumer Marketing• Incentive Marketing and Loyalty• POS

Banks and Financial Institutions• Prepaid Cards• Gift Cards• Reward and Cardholder• Security and Risk

Healthcare, Corporate Payroll &Government Segment• Prepaid Cards• Stored Value Cards• Treasury• Payroll• Unbanked & Underserved

Transportation & Ticketing• Prepaid Cards• Ticketing

Card Networks, Acquirers/Processors• Payment System• Debit, Prepaid Product Development• Treasury Service• Commercial Card Service• e-Payment • Mobile Payment• Client Service• Implementation

Prepaid Experts• Research Firms• Regulations and Compliance• Risk Management and FraudPrevention

• Technology and SoftwareDevelopment

• Prepaid ISOs (Independent SalesOrganization)

• Venture Capitalists


P.S Don’t forget tosign up for theinteractive pre-conference workshops!

December 07-09, 2009 • Trump InternationalBeach Resort, Miami, FL

2:30 pm – 5:30 pm

BThe opportunities within the prepaid market are clear, however, it isequally important to understand the challenges in each prepaidsegment to strategize the best way for targeting your market segment.Join this must attend workshop to brainstorm with industry leaders andwalk away with answers to all of your most pressing questions.

What will be covered: • A brief overview of the prepaid market segments and market size• Understanding the major challenges from different segments• Analyzing challenges from market education, business model

innovation and regulatory securitization• Understanding how the recent legislative changes will impact the

prepaid development

How will you benefit: • Brainstorming the various factors that are hindering the prepaid

development • Having a comprehensive understanding of the prepaid market

opportunities as well as challenges • Getting your questions answered at the roundtable discussion

Workshop Leaders:Peter J. Quadagno, CEO and President, Quadagno & Associates, Inc. Carol Van Cleef, Partner, Patton Boggs LLPJohn Chaney, Chairman and Chief Executive Officer, Precash

Understanding the Challenges of The Prepaid Market: Discussing the Factors that areHindering the Prepaid Development

About Our Media Partners

Pre-Conference WorkshopsMonday, December 7, 2009

For 38 years, The Nilson Report has been the world’s leading source of news and proprietary research on consumer payment systems. Published 23 timesa year, the twelve-page newsletter provider readers in 85 countries with statistics available from no other source and tightly edited articles that deliver amaximum amount of data in a minimum amount of time. For more information, visit www.nilsonreport.com

Since 1983, The Green Sheet Inc. has informed the payments industry through The Green Sheet and GSQ publications; interactive web siteswww.greensheet.com and www.sellingprepaid.com, covering the prepaid sphere.

The Prepaid Press, through its unique newspaper format, offers the shortest publication cycle in the prepaid services industry. Through its expert team ofeditors, reporters, and analysts, TPP provides hard-hitting news and information to a wide range of industry participants, and offers a cost effective meansfor advertisers to announce product launches and special promotions on a timely basis. Website: www.prepaid-press.com, Email: [email protected]: 866.203.2334

The mission of Loyalty 360 is to provide an unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty,incentive/reward, and engagement marketing opportunities, insights, and responses. Loyalty 360’s promise is to actively listen, engage and provide to themarketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research andactionable case studies. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive/reward, andengagement marketing. Loyalty 360 is headquartered in Cincinnati, Ohio.

Paybefore’s 360-degree coverage of prepaid and stored value card issues gives industry professionals the news, analysis and perspectives they need tomake solid, informed decisions to help their businesses grow and prosper. Paybefore delivers content through a number of properties (Paybefore.com,Paybefore News, Paybefore News International, Paybefore Update, Paybefore Legal, Paybefore Magazine, and the Paybefore Buyer's Guide). Subscribe todayat http://www.paybefore.com/subscribe

3

11:00 am – 2:00 pm Lunch will be served.

10:45 am

Exploring New Prepaid Opportunities in the Wireless Market

Registration and Coffee

During the first quarter of 2009, the top 10 carriers in the US addedabout 3.5 million retail net subscribers. Out of these retail netsubscribers, 75% were prepaid users. In this workshop, we will beexamining this new frontline of prepaid and explore the opportunitiesand challenges associated with wireless prepaid market.

What will be covered: • Examining the US telecom market and the proportion of the

prepaid market• Understanding who is who in the wireless prepaid market• Identifying opportunities for different market players• Sharing the recent successful case studies on wireless prepaid

strategies

How will you benefit: • Learning about the newest developments in wireless prepaid• Grasping the overall market landscape and seizing the

opportunities • Market outlook – staying competitive with the right product and

the right strategy

Workshop Leader:Bruce Burke, Director of Business Development, iPayStation

A


4

8:00 Registration

8:45 Chairperson’s Welcome and Opening Remarks

9:00 Updating the Recent Regulatory Changes • Explaining the credit card legislative change and what it means

to the prepaid market• Updating the timeframe of the stored value card regulations• Forecasting the future regulatory changes in the prepaid area

Doug JohnsonVice President, Risk Management PolicyAmerican Bankers Association

Donald J. Mosher Head, Bank Regulatory GroupSchulte Roth & Zabel LLP

Moderator: Cherie HamblinCo-Chair, Government Relations Working GroupNBPCA

10:00 Examining the Impact of the Credit CardLegislative Change on the Prepaid Market • Understanding the specific impact on different types of prepaid

products• Breaking down the impact on different store value card

segments • Predicting and speculating consumer reactions• Discussing how business need to do to ensure compliance

John ChaneyChairman and Chief Executive OfficerPrecash

Deborah Thoren-PedenPartnerPillsbury

Moderator: Carol Van CleefPartnerPatton Boggs LLP

11:00 Morning Refreshment and Networking Break

11:30 Examining the Prepaid Market Closely andIdentifying the Prepaid Opportunities in LatinAmerica• Market overview of the prepaid segmentations and offerings • Examining the most promising prepaid opportunities in Latin

America• Who is who in the Latin America prepaid market• Lessons learned from the American market that can be applied

to Latin America• Sharing the successful stories

Miguel CintronVice President, Global PrepaidMasterCard Worldwide

12:15 Networking Luncheon

1:30 Panel Discussion: Analyzing the Revenue and CostStructure for a Profitable General SpendingPrepaid Card Program • Looking into the major cost factors in your prepaid program• Understanding the risks associated with your prepaid program• Exploring and expanding the revenue streams to increase

profitability • Building a prepaid ecosystem

Mark TroughtonPresident, Cards & NetworkGreen Dot Corporation

Barry J. KesslerCEO/PresidentPrepaid Resources, LLC

2:15 Discussing Fraud Schemes and Developing FraudPrevention Strategies in Prepaid• Understanding various fraud scenarios in prepaid programs • Mitigating the risks from retail• Sharing the statistics on recent fraud cases in prepaid• Exploring innovative technologies to combat prepaid fraud

Carol Van CleefPartnerPatton Boggs LLP

3:00 Afternoon Refreshment and Networking Break

3:30 Mobile Payment vs. Mobile Marketing –Opportunities and Challenges • Explaining mobile payment methods and technologies• Opportunities from the consumer end – why go mobile?• Exploring the role of mobile marketing in the big picture• Mobile business outlook – driving awareness and profit

Angel PachenoCEODenarii Systems, LLC

4:15 Prepaid in Transit: Which direction to go? Prepaid in transit is always a debatable topic as different opinions areheld on the directions and development. Will bank card eventuallyreplace transit card? If so, how long will this take? And if not what isthe direction to go? Peter Quadagno, a veteran payment expertspioneered the MTA prepaid card project will lead the discussion toprovide insights on the prepaid development in the transit segment.

Moderator: Peter J. QuadagnoCEO and PresidentQuadagno & Associates, Inc.

5:00 End of Day One

Main Conference Day OneTuesday, December 8, 2009


Main Conference Day TwoWednesday, December 9, 2009

8:15 Registration and Coffee

8:50 Welcome Address and Opening Remarks fromChairperson

9:00 Keynote: Building a Profitable Prepaid BusinessModel and Program Strategy • Pinpointing your prepaid offerings with comprehensive market

understanding• Aligning prepaid strategies with your business advantages• Implementing and customizing prepaid programs for targeted

markets to ensure a profitable prepaid strategy

Jason BrooksVP of Prepaid ProductMeta Payment Systems

9:45 Gift Card Think Tank: Roundtable Discussion: The Good, the Bad and the UglyStatistics: • Gift card market is expected to exceed $52 billion by 2012• According to a study from a market research firm, nearly 35%

of consumers who purchased gift cards in the last 12 monthsanticipate spending more on gift cards during the next 12months, with 9.1% expecting to spend “significantly more”

• 53% of gift card redeemers reported that they often or alwaysspend more than the card value, and most likely over two storevisits rather than one, according to the same study

Strategies: • Value proposition and appeal – delivering essential brand

message and building brand connection• Generating revenue and uplifting profit • Understanding the cost structure of gift card programs • System development and architecture• An important note about legal requirements and compliance• Innovations on the way – building a business case

Roundtable Moderator:Edward ShulkinPresidentGiftCard Partners, Inc.

Speakers: Matt DaviesGift Card ManagerNike

Robert HatfieldSales Manager, Gift CardsHome Depot

Mark JohnsonPresident and CEOLoyalty 360

Jeff EhneyPresident and FounderiCARD System

10:45 Morning Refreshment and Networking Break

11:15 Prepaid Cards Distribution Expansion: Boostingyour Prepaid Profitability • Setting up your retail stores for success• Building B2B – exploring the opportunities and strategies around

prepaid B2B programs• Defining and expanding your online offerings• Leveraging the third-party retailers to drive traffic and

incremental revenue

Matt DaviesGift Card ManagerNike

12:15 Networking Luncheon

1:15 Developing an Innovative Prepaid Program toReach the Unbanked • Taking a closer look at the unbanked market• Developing effective general spending reloadable prepaid

products to meet the unbanked market needs• Using a variety of distribution channels, including retail, third-

parties, and direct to consumer initiatives like mail, internet andtelevision advertising

Crystal SimmonsManager, Card ProgramsH&R Block Inc

2:00 Boosting Loyalty Marketing with Prepaid Cards • Powering up your marketing mix with prepaid cards • Loyalty marketing revolution – be bold and innovative!• Understanding and reaching the Gen-Y market• Measuring and maximizing the ROI

Ed BradswellPresident and CEOedo Interactive, Inc.

David HarrisPrincipalAentra

2:45 End of Conference

5 www.prepaidcardsevent.com • 1-800-882-8684

Registration Information

YES! Please register me for

❑ Conference ❑ Workshop(s): ❑ A ❑ B ❑ All-Access Pass

REGISTRATION CARD

Name _________________________________________________________________________________________________________

Job Title _________________________________________________ Organization_________________________________________

Approving Manager_____________________________ _______________________________________________________________

Address _______________________________________________________________________________________________________

City________________________________________State__________________________________________Zip_________________

Phone______________________________________E-mail_____________________________________________________________

❑ Please keep me informed via email about this and other related events.

❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club

Card #______________________Exp. Date____/_____CVM______

❑ I cannot attend, but please keep me informed of all future events.

(Email this form to [email protected] or fax to 646-378-6025)

Details for making payment via EFT or wire transfer: JPMorgan ChasePenton Learning Systems LLC dba IQPC: 957-097239ABA/Routing #: 021000021Reference: Please include the name of the attendee(s) and the event number: 16766.003

Payment Policy: Payment is due in full at the time of registration and includes lunches andrefreshments. Your registration will not be confirmed until payment is received and may besubject to cancellation. For IQPC’s Cancellation, Postponement and Substitution Policy,please visit www.iqpc.com/cancellation

Venue Information:Trump International Beach Resort18001 Collins AvenueSunny Isles Beach , FL 33160305-692-5600 or 1-800-340-9789 • http://www.trumpmiami.com

IQPC has secured a special group rate for Pre-Paid Cards participants at Trump International Beach ResortGroup Rate- $169.00(single occupancy)*Reservations must be booked before Nov 13, 2009. Rate is valid 3 days pre and post event,subject to availability.Please identify you are part of IQPC to ensure the special rate.

Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs.

©2009 IQPC. All Rights Reserved. The format, design, content and arrangement of thisbrochure constitute a trademark of IQPC. Unauthorized reproduction will be actionableunder the Lanham Act and common law principles.

Please note that multiple discounts cannot be combined.

A $99 processing charge will be assessed to all registrations not accompaniedby credit card payment at the time of registration.

MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC

* CT residents or people employed in the state of CT must add 6% sales tax.

TEAM DISCOUNTS: For information on team discounts, please contact IQPCCustomer Service at 1-800-882-8684. Only one discount may be applied perregistrant.

Special Discounts Available: A limited number of discounts are available forthe non-profit sector, government organizations and academia. For moreinformation, please contact customer service at 1-800-882-8684.

Pricing

PREPAID3RD

CARDSTM

Ensuring a Profitable Prepaid Program throughUnderstanding Regulatory Developments, Market Drivers and New Strategiesfor Program Implementation

December 07-09, 2009 • Trump International Beach Resort, Miami, FL

StandardPrice

Conference $1,799

All Access Pass $2,699 (save $198)

Workshop(s) $549