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Adam Proehl's presentation at Online Marketing Summit Seattle June 23rd 2011There are hundreds of tools out there to measure social media, but how do you know which ones are right for you? In this session, you’ll review the top 20 and get tips on how and when to use them and how to interpret the metrics they provide. Then you’ll learn how to tie your measurement efforts back to business objectives so you can begin to determine your social media ROI.Focus: B2B/B2C on Social Media
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30 Social Media Tools
Adam ProehlManaging Partner, NordicClick Interactive@adamproehl
and how to use them
6/23/2011
About Me
• 14 years of online marketing experience
• Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis
• Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA
• All around “Data Driven Kinda Guy”
• Unapologetic Viking Fan (glutton for punishment)
Agenda
• 30 Social Media Tools
• 28 free & 2 cheap (several are “freemium” model)
• How they may apply to your business
Notes
• A gazillion social media tools out there
• They come and go
• No ONE tool does all
• They’re only as good as the user and what you expect to get out of them
Uses for these tools
Customer Engagement & Support
Engaging Key Influencers
Measurements
Topics & Brands
Customer Support Tools
Customer Support Tools
Large companies leveraging their online community to improve Customer Service:
2010............................................5%
2012………………………………30%
Source: Gartner, IncFebruary 2011
Customer Support ToolsExample: GoMockingbird
Description:
• Small Shop (2)
• No big support budgets
• They code
Customer Support Tools
#1: Cheap Tool: UserVoice
Crowdsource market research
Price: Starting at $15/mo
www.uservoice.com
Service & support
Customer Support Tools
#2: Customer Support Tool: Get Satisfaction
www.getsatisfaction.com
• Moderator capabilities
• Google Analytics Integration
• 3rd Party Logins
Price: Starts free; $19/mo for cool stuff
Customer Support Example: AT&T
Customer Support Tools
Applications:
• Delivery Services• Utilities• Franchises• Chains (retail, food,
etc)• Service Industries
www.geotwt.com
#3: Free Tool: GeoTwt.com
Engaging Influencers
13
• Finding
• Reaching
• Influencing
The Keys– Who influences the influencer?
– Whose message is he/she spreading now?
– Who is the he/she influencing?
– Degrees of separation between you and the influencer
– May first have to go through others
14
Engaging Influencers
15
#4 Free Tool: Followerwonk
Engaging Influencers
www.followerwonk.com
• Keywords• Twitter Users
• Name• Location
• Bio• Level of Influence
16
#5 Free Tool: Foller
• User Info
• Topics
• Hashtags
• Mentions
• Geography
Engaging Influencers
www.foller.me
#6 Free Tool: Mentionmap
17http://apps.asterisq.com/mentionmap
Engaging Influencers
#7 Free Tool: Retweetrank
Engaging Influencers
www.retweetrank.com
Simple Premise:
Who’s likely to get retweeted
#8 Free Tool: TweetReach
Engaging Influencers
www.tweetreach.com
Simple Premise:
How far will a tweet from this user go?
Free for last 50 tweets
#9 Free Tool: KLOUT
Engaging Influencers
www.klout.com
Simple Premise:
• Scoring Algorithm
• Topics
Measurements
Measurements
Applications• Reputation Monitoring
• Competitive Analysis
• Traffic Sources
• Share metrics
• Broadcast effectiveness
• Integrated marketing metrics
• Shorten URL (bit.ly, ow.ly, etc)
• Make it trackable in GoogleAnalytics
• All in one interface from a • Firefox sidebar
#10 Free Tool: Snip-n-Tag
Measurements
Measurements
• Quick Snapshot
• Accuracy so-so
• Manual Review
• Good Starting Point
http://twittersentiment.appspot.com
#11 Free Tool: Twitter Sentiment
Measurements
• Engagement Comparisons Chart
• Audience / Link Metrics
• Free & Paid Edition
www.backtype.com
#12 Free Tool: Backtype
Measurements
• Metrics
• Multiple Platforms
• Keywords
• Hashtags
• Users
www.socialmention.com
#13 Free Tool: Social Mention
Measurements
• SEO
• Social
• General Website Measurements
• Competitive Comparisons
www.websitegrader.com
#14 Free Tool: Website Grader
Measurements
• Social Stats
• Integrations (Analytics, CRM, email, etc)
• Dashboard Data
www.metricly.com
#15 Free Tool: Metricly
Topics & Brands
Topics & Brands
ApplicationsMonitoring
Competitive Analysis
Research
Broadcast effectiveness
Alerts
#16 Free Tool: Hashtags.org
• Track volume & trends
• Charts
• List of Tweets & Users
www.hashtags.org
Topics & Brands
• Search Multiple platforms
• Narrow/Filter by platform
www.whostalkin.com
#17 Free Tool: Who’s Talkin
Topics & Brands
Topics & Brands
• Searches posts for keywords
• Check your privacy settings!
• Great info for a quick pulse
www.openbook.org
#18 Free Tool: Open Book
Topics & Brands
• Create your own monitoring columns
• Hashtags
• Keywords
• Easy Setup – No account
• Geo settings
www.monitter.com
#19 Free Tool: Monitter
www.trendistic.com
• Keyword
• Hashtag
• 1, 7, 30 days
• Current Tweets
#20 Free Tool: Trendistic
Topics & Brands
Topics & Brands
• Facebook & Twitter
• Streaming
• Keyword
• Hashtag
www.kurrently.com
#21 Free Tool: Kurrently
Topics & Brands
Get Regular email updates on a keyword, hashtag, or user
www.twilert.com
#22 Free Tool: twilert
Topics & Brands
www.tweetbeep.com
#23 Free Tool: TweetBeep
• Email Updates
• Free for basic
• $20/mo premium
• Great for Reputation Management
Topics & Brands
• Pulls from multiple sources
• Creates quick snapshot dashboard
#24 Free Tool: Addict-o-matic
www.addictomatic.com
Topics & Brands
• Search & Filter Multiple Networks
http://48ers.com
#25 Free Tool: 48ers
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
www.keotag.com
#26 Free Tool: Keotag
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
• Clean Display
www.socialseek.com
#27 Free Tool: SocialSeek
Topics & Brands
• News
• Keywords
• Clean Display
www.twazzup.com
#28 Free Tool: twazzup
Topics & Brands
• Images• Videos• Blogs• Twitter• Slideshare
www.prmetrics.com
#29 Free Tool: PR Metrics
Topics & Brands
• Current Tweets mentioning a brand
• Competitive Snapshot
• Real-Time Stream
www.tweetactive.com
#30 Free Tool: TweetActive
Takeaway Points
• Many, many, many tools out there
• Impossible for any one tool to do everything
• Understand your business objectives and pick the right tool (paid or free)
Thank You
Adam ProehlManaging Partner, NordicClick Interactive
[email protected]@adamproehlwww.linkedin.com/in/adamproehl
30 Social Media Tools
