21st Century News

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Slides from BBC Innovation Academy session on 21st Century Local News: http://www.bristolmedia.co.uk/2011/3/28/bbc-innovation-academy-21st-century-local-news

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Slide 1

BBC Innovation Academy: 21st Century Local News

A personal take on where we are, and where we may be going

Damian Radcliffe 1st April 2011


1Running Order nine ideas in as many minutes (ish)State of PlayDefining local Does local matter? Current consumption

Ofcoms roleDelivering our statutory duties as set out in the Communications ActProviding regulatory and technical advice to GovernmentUndertaking and publishing research

Crystal Ball gazingHyper-localSocial MediaImpartiality

1. State of Play - understanding local news today


Image: http://www.bbc.co.uk/drama/content/images/2006/12/15/stateofplaylead_396x222.jpg 3a. Definition of local

Local is whatever you can relate to (F 40s Oxford)

Its towns near me. Or where I can walk, without getting in the car (F 60s Darlington)


Source: Ofcom ITV regional news deliberative research 2008Photo: http://static.guim.co.uk/sys-images/Media/Pix/pictures/2008/10/09/league460.jpg 45 There is no consistent definition of local

MY COMMUNITYMY LOCAL AREAMY REGIONMY NATIONUKLocal boundaries are not clearly defined and vary according to:

Individual perceptionLocationSize of population e.g. regional boundaries can be considered national in Scotland, Wales and Ireland

As a result, definitions of community vs local vs regional media differ by individual

Source: Ofcom qualitative research 20066Definition of local areaSource: Ofcom local media survey, 2009, Q1 What do you think of when we talk about your local area?Base: UK adults (n=1034). Rural (n=278); urban (n=756)Immediate and surroundingSurrounding and widerWider regionPeople define local as their town, city or villageImmediate location% of UK adults 16+6No differences by length of time in areab. Localness matters

77Consumers value local and regional content particularly news8

% saying local and regional content is very important - weekly usersScores based on respondents importance rating 9/10 on a scale of 1-10. Source, Ofcom researchConsumers value local and regional content92% consume some form of local media at least weeklyOver half say local/regional news on TV is very important while over a third say the same for paid for local newspapers and local radioIts also worth saying that more people view early evening regional news programming on the BBC and ITV than watch the combined UK-wide network news programmes around the same time (8.7m vs 8.2m) 10% higher89Importance of local contentMean score8.16.97.1Source: Ofcom local media survey, 2009. Q11 How important are the following types of content to you?Base: UK adults using each source at least weekly (Local news n=969; Local sport n=514; Travel information n=490; Weather information n=785; Life & community n=640; Events/entertainment n=643; Council updates n=374; Classifieds n=449) 1 = not at all important and 10 = extremely importantLocal news and weather are most important local content9910

Source: Ofcom local media survey, 2009, Q3 To what extent do you agree or disagree with each statement?Base: UK adults (n=1034)Net AgreeNet AgreeNet AgreeStatements about aspects of local mediaLocal media plays role in providing information and keeping people in touch with local community10Agreement higher among: 35+ y/os than 16-34 y/os AB (80%) vs. C1 (70%) and DE (69%)Agreement higher among: Rural (84%) vs. urban (77%) 55-65 y/os (85%) than 16-34 (77%) & 65+ (76%) AB (83%) vs. C1 (78%) and DE (76%)Agreement higher among: Scot. (70%) vs. N.I. (57%) AB (66%) vs. C1 (62%) and DE (62%)11Local media can play a functional or emotional role in peoples livesEMOTIONALThings I want to know to feel like I belong to my local area.FUNCTIONALThings I need to know to help me live in my local area.Council services WeatherTraffic updatesSignposting events Job listingsEntertainmentNewsworthy incidents e.g. crimeFeatures people and places I know Town planning and developmentsCelebrating local eventsLocal interests sports and politicsOpportunities to get involved in local issues INFORMATIONINFORMATION AND REPORTED NEWS Source: Ofcom Local media qualitative research, 2009c. Current consumption


Image: http://www.railwaysleeper.com/Monty%20python%27s%20Mr.Creosote_WEB.jpg 1213Local content consumed via each media Source: Ofcom local media survey. Q9 What do you use each media for?Base: UK adults who use each source at least weekly (Local radio n=598; Local newspapers n=739; Regional/local TV n=947; Websites n=240) * Note: Base for Council publications too low to show (n=38)News is most popular type of local media content13TV has remained consistently high as main source of local news newspapers have declined14

Ofcoms Media Tracker, 2002-2009Which if any is your main source for news and information about local area?15Main media source used for local, UK and international newsSource: Ofcom Media Tracker 2009, Can you tell me what if anything is your main source of news about what is going on in your local area/in the UK/ in the world? Base: all UK adults (n=2114)But proportionately newspapers more important locally, with TV as main media source for all news1516Source: Ofcom local media survey, 2009. Q4 How often do you do each of the following?Base: UK adults (n=1034)Frequency of useRegional / local TV news most frequently used of all local media1617Main media source used for nations newsTV more important for nations news than any other medium Source: Ofcom Media Tracker 2009, Can you tell me what if anything is your main source of news about what is going on in Scotland/Wales/Northern Ireland? Base: n = 180 in Scotland, 118 in Wales, 103 in Northern Ireland17

Source: BARB, 2009, 2005Note: ITV regions are used for this analysis, and so BBC One share does not correlate exactly with distinct BBC regional news programmes Channel 3/ITV 18:00BBC One 18:30 On BBC One, share was down 2% in Scotland, and 3% in Wales, but up by 1% in Northern Ireland comparing 2005 and 2009. On Channel 3, share was down 3% in Wales and 2% in Northern Ireland, while share was increased in Scotland by 1% compared with five years ago.Nations/Regions news share has held up for both BBC and ITV since 2005

Source: BARB, 2009, 2005Note: ITV regions are used for this analysis, and so BBC One share does not correlate exactly with distinct BBC regional news programmes ITV 18:00BBC One 18:30Nations/Regions news share has held up for both BBC and ITV since 2005The share of viewing of Channel 3 and BBC One evening nations/regional News programmes in 2009 compared to 2005 shows that the average UK share of the main weekday evening nations/regions news fell by 2% on Channel 3 compared with 2005, but held steady on BBC One over the same period.2. Ofcoms role includes:

Delivering our statutory duties as set out in the Communications Act

Providing regulatory and technical advice to Government

Undertaking and publishing research


Some relevant statutory duties21Securing availability of wide range of TV and radio services of high quality and wide appeal

Maintaining sufficient plurality of providers

Licensing national and local analogue and community radio stations

Ensuring optimal use of spectrum

As well as :

Applying adequate protection for audiences against offensive or harmful material, unfairness or the infringement of privacy

Overall duties are to further interests of citizens and consumers in relation to communications matters, where appropriate by promoting competition

Secure availability of wide range of TV and radio services of high quality and wide appeal

Maintain sufficient plurality of providers

Licence national and local analogue and community radio stations

Ensure optimal use of the radio spectrum including for Local TV

Plus, in addition:

Role in conducting Local Media Assessments for newspaper mergers where there may be competition concerns21Provide appropriate assurance to audiences on standardsImplementing streamlined broadcasting standards procedures

Considering new regulatory approaches to content regulation

Content regulation remains relevant for the protection of adults, minors, the democratic debate and individuals as subjects of the media


Content protection still matters and needs to be updated

New procedures we are consulting on proposed revisions to our procedures for:Investigating breaches of broadcast licences. Investigating fairness and privacy complaints. Considering statutory sanctions. These revised procedures are intended to make our investigations faster and to deliver greater value to our stakeholders. Following consultation we intend to implement any revised procedures in 2011.

Content regulation we will continue to review our wider regulatory approach to content regulation to ensure that it remains fit for purpose and that it continues to serve the interests of citizens, consumers and stakeholders.

Undertaking work looking beyond the implications of immediate challenges (e.g. ATVOD) to explore longer term tensions in the regulatory framework that comes from its roots in a static TV world Will do internal work first, will consider how to engage in due course.223. Crystal Ball gazing....

23Nobody knows anything.William Goldman There are known knowns; there are things we know we know.

We also know there are known unknowns; that is to say we know there are some things we do not know.

But there are also unknown unknowns the ones we don't know we don't know. Donald Rumsfeld

...Clearly futile, but still, lets have a go...

a. The emergence and growing importance of hyper-local