21 Tips for Digital Marketing to Build Your Business & Personal Brand

Blogging, Instagram, Pinterest, & More

Tweet today's presentation using: #21tips

365 Posts: 7 Lessons Learned

One Year. One Website.

Tip 1: Always Be Analyzing

The Lightbulb Problem

The blog post with over 1,000 visitors...

...but no readers

While exploring Google analytics...

No Shares? No Comments?

“Light Bulb” Related Keyword Visits in GA

Tip 2: Be Thorough

Tip 3: Consider Conversion

Tip 4: Measure Results

Tip 5: Test. Then Test Some More.

Call To Action

Tip 6: Take Advantage of Available (and free) Tools

Google Analytics

Google Keyword Planner

Tip 7: SEO is an Ongoing PracticeNever stop optimizing!

Visual Storytelling 101

Tip 8: Define your voice & visuals

What does your brand sound like?

● “Tone” and personality● Key message

What does your brand look like?

● Logos, colors, etc.

Optimize your profile for each social network

Visual Branding: Cottage & Bungalow

Tip 9: Images > Words

● Facebook posts w/ pics generate more engagement

● 59% of top brands are on Instagram

● Create a visual strategy

● Share photos that are relevant to your brand

● Use images to tell your stories

Images engage on Facebook

● Photo posts get 39% more interaction

– 93% of the most engaging posts on FB

– 53% more likes

– 104% more comments

– 84% more click-throughs

Tip 10: Think Themes

● Before & after

● How-to

● Inspiration boards

● Behind the scenes

● Holidays / Seasons

● Pop Culture

Tip 11: Repurpose Content

● Cascade content across platforms

● Shoot once, use thrice

● Create photo collages

– Tools: PicStitch, Diptic, Pixlr

Tip 12: Experiment with #Hashtags

● Join larger conversations

– Industry, geography, products/services, trends

● Tools

– Facebook graph search

– Twitter search

– Tagboard (beta)

Tip 13: Take Advantage of Video

● Video marketing is a powerful way to communicate with your audience.

– Share brand culture/values

– Showcase products/services

– Share DIY & how-to tips

– Highlight happy customers

Tip 14: Leverage Analytics

● Track engagement

– Demographics

– Popular content

– Best times to post● Tools

– Facebook insights

– BlitzMetrics

– Statigram

Putting It All Into ActionReady? Let's do this!

Over 2,000,000 photos have been uploaded to Houzz!

Over 14,000,000 monthly users!

Tip 15: Change the conversation

● Change client's expectations and communication

● Enhanced portfolio

● Listen and learn

Tip 16: Raise Your Ranking

● Complete your profile

● Reviews / suggestions are essential

● Interact with comments

● Stay Active

● Place a badge on your website

Tip 17: All About Organization!

Keywords are critical

● Geography

– How do people search your area?● Style

● Project scope

– What type of business do you want to attract?

Under the hood: Houzz Optimization

Pinterest generates more referral traffic to business websites than Youtube, Google+, and LinkedIn COMBINED!

Tip 18: Create a Business Account

Under the hood: Pinterest Analytics

Tip 19: Showcase your style

130 millions people (and growing!) enjoy this photo sharing app on their mobile phones.

Tip 20: Share a Variety of Content OR Stick to a Clear Theme

Tip 21: Tag People You Know

Bonus Tip! Be a Good Community Member

● Share valuable information

● Interact and help

● Give credit where credit is due!

Thank you!

A recording and copy of the presentation will be emailed out shortly!

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