2015 wi fi summit presentation rev2 be

The 4th Annual Saratoga Wi-Fi Summit

The Agenda Today

• Part 1• The Converged Network, Ryan Donnelly• TE2 – The Experience Engine, Marjorie Hsu

• 30 minute Break• Part 2

• Ruckus Wireless, Kevin O’Neill• Wi-Fi Metrics, Brian Epstein

Monetize - How can the Wi-Fi network increase profits?

Optimize - How can the Wi-Fi network increase operating efficiencies and lower costs?

Respond - How can the Wi-Fi network respond to dynamic business and technology needs?

Elevate - How can the Wi-Fi network elevate the user experience?

Using Technology to Deliver MORE!

Identify your Technologies• HSIA• Security• Entertainment• PMS• IPTV• VoIP• Mobile POS• Guest Engagement & Customer Service

• Proven track record and references• Leading edge provider of goods and/or services• Ability to manage other vendors• Compliance with industry security standards• Brand Certifications

Choose your Vendors

Infrastructure Cabling and Bandwidth

Define your Level of ConvergenceWhat services, technology, and security do you need?

Behind the Firewall Outside the Firewall Air Gap / Security

Define your Network RequirementsEnsure your network will support your services

Switching Firewall Gateway Redundancy

Define your Vendor RequirementsEnsure parties understand their responsibilities and are held accountable

• Details are clearly spelled out in a formal agreement or letter of understanding

• Ensure quality of service from Firewall to AP’s and Ethernet ports

Onsite Project Management and CoordinationVital Piece to ensure a property opens on time with the right technologies, working the right way and delivering MORE!

ISP Cabling

Wi-Fi

PMS and Custom

Integration

3rd Party Integration

THE EXPERIENCE ENGINE

TRANSFORMING THE GUEST EXPERIENCE

© 2015TE2. Confidential & Proprietary.

Experience is the New Battleground for Brands89% expect to compete on this basis and are investing today to win ~ Gartner

TE2: TRENDS

TE2 | THE EXPERIENCE ENGINE, INC Source: Gartner “Importance of Customer Experience is on the Rise” September 2014

Increase engagement, activation and revenue by delivering guests what they actually need, in real-time.

Enrich and extend the hotel and resort experience with a wide-range of personalized interactions delivered across mobile, wearable and digital technologies.

© 2015TE2. Confidential & Proprietary.TE2 | THE EXPERIENCE ENGINE, INC

TE2:WHAT WE DO

TE2 Transforms Your Guest Experience

When - at the right time

Who - to the right guest

Where - at the right place

Take the guesswork out of marketing

Transactions & Commerce

Make it easy to purchase, in the moment, with bill to folio, eWallet

or other 3rd party payment methods.


TE2: PLATFORM FEATURES

Convenience & Engagement

Make it easy for people to interact with brands and dramatically

enhance their experience on property or in-venue. Drive more engagement

and convenience to enable greater NPS and likelihood to recommend.

Promotions & Advertising

Generate incremental revenue with personalized offers, promotions, and

coupons for inventory, activities, food and beverage, and more. Increase redemption with more

relevant targeting based on “who, where and when.”

- Robust Analytics & Reporting -Deliver the insights required to optimize engagement and revenue

Engage, Activate & Monetize with TE2 Experiences

Transactions & Commerce• In-App Purchases• Ticket & Entitlement Redemption• Ticket, Seat, and Room Upgrades• Food and Merchandise• Coupons & Discounts• Meal Pre-ordering• Activity purchases


TE2: PLATFORM FEATURES

Convenience & Engagement• Branded Venue Map• Point of Interest Filtering • What’s Near Guest/Me• Wait Times• Scavenger Hunts, Trivia, and

Badges• Virtual Docent• Outdoor Wayfinding

Promotions & Advertising• Expiring Inventory Promotions• Point of Interest Promotions• Skip-the-Line Promotions• Sponsored Advertisements• Greeting & Goodbye Messages

Enable a Wide-Range of TE2 Experiences

TE2: THEME PARK

Skip the line for just $10


First-time visitors skip to the front of the line when the wait time is more than 60 minutes for $10. 30,000 sold.

Sea World: Deployed March 2014

IDENTITY: First-time visitorsTIME:

60 Min Wait

PROXIMITY: In Shamu line

TE2: UNIVERSITIES


TE2 is their mobile experience platform to engage their campus community and drive revenue, sponsorship and convenience.

ASU: Deployed May 2015

IDENTITY: Incoming Freshman

TIME: Just after

Campus Tour

PROXIMITY: On CampusNear Bookstore

TE2: HOSPITALITY

Welcome guests & make them feel special. Streamline check-in and personalize info about the property and activities.

FOR EXAMPLE

Welcome to the Grand Hyatt Kauai.

Don’t forget to reserve Camp Hyatt by 6 pm.

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.

IDENTITY: Guest with family

TIME: 2:00pm

PROXIMITY: Just checked in

TE2 | THE EXPERIENCE ENGINE, INC

TE2: HOSPITALITY

Hyatt Diamond member guests staying at Grand Hyatt Kauai with kids after 2pm get 20% off kayak excursion

FOR EXAMPLE47


TIME: 2:00pm

IDENTITY: Diamond Member, have kids

PROXIMITY: Grand Hyatt Kauai

TE2: MISSION CONTROL

• TE2 selected by Cedar Fair to power digital guest experience across 11 parks nationwide

• Kings Island first to launch on May 21st – prior to Memorial Day

• Over 50k registered users since launch

• Convenience and promotion oriented experiences

• Visualize real-time in-venue guest activity

• Automate campaigns or broadcast ad-hoc

• Measure performance with integrated dashboard & analytics


Customer Spotlight: Cedar Fair – Kings Island

TE2: THEME PARK


Launched Fast Lane promotion at 5 pm and sold 500 in the next two hours.

IDENTITY: Season-pass holderTIME:

5:00 pm

PROXIMITY: In roller-coaster line

Jump to the Front with Fast Lane!

Purchase your Fast Pass Now

and don’t wait in line!OF COURSE!

FAST LANE

$25.00

ORDER NOW

Kings Island: Deployed May 2015

Enterprise & Proximity DataOur Connector Framework securely maps andingests your enterprise data asynchronously orin real-time. We collect and correlate locationdata from GPS, WiFi positioning, BluetoothBeacons, and NFC touchpoints.

Unified IdentityWe use this information to progressively build aunified identity in real-time based on consumerinteractions. These profiles power experiences.

Consumer TouchpointsOur Device SDK makes it easy to deliver theseexperiences - to the right consumer, at the righttime, in the right place, on the right device

TE2 EXPERIENCE MARKETING PLATFORM


The Impact: Measurable Revenue Growth

TE2: HOW WE DRIVE MONETIZATION

Assumptions: 25M guest per year, 20% opt-in to mobile or 5M guests


“TE2 created a new revenue channel for us that did not exist before. Promoting and selling our high margin products to guests, in-venue, when they need them, is a no-brainer.”

Darla Morse, SeaWorld CIO

Per Cap Loyalty & NPS Sponsorship & AdFood/Bev/

Merchandise promotions based

on relevancy to your guests

$2 per guest=$10M

Convenience & engagement build loyal fan base and

increase Net Promoter Score

+ NPS 5%

Provide new ad/sponsor opportunities, Coke,

Unilever.

3 brands at $1M/Yr = $3M

Total Revenue

$13M

The Impact: Measurable Revenue Growth


Delight & Engage Guests

Build Loyal Champions & Drive Up NPS

Increase Average Revenue per Guest

Winning in the Experience Age

Thank You

Breaktime!Time for a 30 minute break.

Ruckus Wireless Confidential27

Kevin O’NeillTSM Ruckus Wireless

28

Outgrew market Gained share Solid Q1-3 bottom line New talents Product improvements

Enterprise Vertical Concentration

Hospitality

Education

Telecom

MDU

Gov-ern-

mentHealthcareRetailVenueLogisticsManufacturingNon Profit

Finance

Others


Enterprise Customer MomentumTotal Enterprises End-Customers

o 14,837 New Customerso 30% E/U repeat customers

2009 2010 2011 2012 2013 2014

5,57

9 11,5

79

21,7

01

33,3

73

48,2

10


Market Share Trends

ARUBA

HP

MOTO/ZEBRA

MERU

JUNIPER

XIRRUS

AEROHIVE

UBIQUITI

RUCKUS

10%

50%

6%

2%4%

8%

12%

...

54%52%

3Q144Q12 1Q13 2Q13 3Q13 4Q13 1Q14

Aruba

HP MotoUbiquitiAerohiveXirrusMeruJuniper

Cisco

Source: Dell’Oro Group

2Q14

• Enterprise• Digital classroom for K-12: US e-rate, (MoE maintenance of effort) funding in other

countries• 11ac wave 1 & wave 2 upgrades• Public Wi-Fi service expected in every public venue / public enterprise

• SP• US MSOs ( Multiple System Operator ) & international cable/fixed operators • Enterprise (esp SMB) managed services offered by MSOs, MNOs ( Mobile Network

Operator), MSPs• Deployment or funding by OTT (over the top content providers) operators, eg,

Google, Facebook, Tencent, Alibaba• Wi-Fi Calling buzz

• Developing/under-served markets

32

Market Drivers for 2015

Ruckus Wireless Confidential

Introducing ZoneFlex H500Product Summary 802.11ac, 2x2:2, dual band concurrent BeamFlex+ Adaptive Antennas with Polarization Diversity (PD-MRC) Matched Band Coverage Supports In-room Private Networking 5 Ethernet ports

1 rear-facing 10/100/1000 & PoE in 4 front-facing 10/100, single PoE out

Bluetooth Low Energy (BLE) Smart Beacon Support Cable channel for pass-through applications Mounts to worldwide standard electrical outlet boxes

Single-gang wall-plate width (3.5 x 6.3 x 1.2 inches )

ZoneFlex 9.10 / vSCG 3.0 / SCG 3.1

33 RUCKUS PROPRIETARY AND HIGHLY CONFIDENTIAL

Industry’s first wired-wireless wall switch access point with adaptive antennas!

Embedded BeamFlex+ Adaptive AntennasAvailable Q1 2015

H500 Typical Markets

• Hotel Guest Rooms

Hospitality

• MDU Residences

Multi-Dwelling Units

• University student housing

Student Housing

34 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Converged Guestroom Connectivity

Gigabit Ethernet Uplink

High Performance Guest WiFiDual Band 802.11abgn/ac

Wired Guest Access

Networked guestroom infrastructure

IP Telephone

IPTV

PoE

STB

Cable pull-throughPBX phone

H500BLE Beacon

BLE Beacon Service e.g. Rewards Program Offer, WiFi Onboarding…

Highlights

Dual band 802.11ac 4x4:4 Access Point

1733 Mbps (5 GHz), 800 Mbps (2.4 GHz)

80 MHz channelization 256-QAM modulation (both 2.4 & 5 GHz)

BeamFlex+ Polarization Diversity

MU-MIMO (up to 3ss)

Chip-based Transmit BeamForming

2x Gigabit Ethernet Ports – Link Aggregation (LACP)

USB port for IoT devices e.g. BLE beacons

802.3af/at PoE or 12VDC power – 802.3af Operating Mode Feature

ZoneDirector 9.12 / SmartZone 3.1.1

36

Introducing ZoneFlex R710

Ruckus Proprietary and Confidential

Ruckus is 1st

Industry’s Best Wave 2 802.11ac Indoor Access Point

R710 Applications - Examples

• Mid to large Enterprise

Dense Enterprise

• K-12 Classrooms• Campus Libraries & common

areas

Education

• Convention Centers• Conference halls

Public Venues

37 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

MyDeepBlue Cloud Hosted Evaluation Tools Enforce Worldwide Wi-Fi Standards

Uptime using DBC SNMP Monitoring

Tickets to Login Ratio DBC Ticketing System

Guest Satisfaction Survey Scores

Deep Blue has the tools to evaluate Wi-Fi performance and enforce standards across all properties, worldwide.• Uptime SNMP monitoring• Support ticket-to-login ratio• Guest satisfaction scores• Ticket tracking• Real-time device status• Property comparative meta

analysis

Mimic the User ExperienceThe best way to ensure a great user experience is to see it from their

perspective.

3.75”2.5”

Deep Blue utilizes onsite Raspberry Pi mini computers to:• Achieve a higher level of insight into the property network

• Automatically run regular speed tests to monitor available bandwidth

• Ensure there is bandwidth for users to enjoy their devices

• Use remote desktop software to mimic the guest experience

• Troubleshoot connectivity and authentication

Due to the highly customizable nature of the device, future tests and tools can be developed by Deep Blue’steam of developers

Hotspot 2.0Making the Wi-Fi Roaming Experience as Secure and Easy to Use as With Cellular Data

Hotspot 2.0 makes the user experience as seamless and secure as possible. Users no longer encounter multiple login pages as they roam.

Key Wi-Fi MetricsGet the data you need to understand your network

• Airtime utilization• Average speed of client connections• Bandwidth up/down per radio• Run all three reports by frequency

(2.4GHz/5.0GHz)

Upload

Download

Bandwidth Average Speed

Airtime

Utilized Airtime

Nonutilized Airtime

8 Mbps

1 Mbps

35%

6 Mbps

Key Bandwidth MetricsEnsure your users have the speed they need to enjoy their devices

0

20

40

60

80

100

Advertised Max Speed Advertised Min Speed Actual Download Speed

BandwidthDownload Speed (Mbps)

• % of time meet user minimums

• Pie chart showing % download/upload for each tier

• Latency average and deviation to various websites

• Run reports to see what % of the time a property exceeded x% of the total line

Infrastructure MetricsEnsure your network hardware is performing up to speed

• Average latency inside of the network

• Uptime of network

• Uptime of rooms (not WAPs)

• Record time to get a DHCP address as a client

Differentiation through a Superior Guest Experience

Superior Wi-Fi Management – SNMP Monitoring

Capabilities Efficient, low-bandwidth polling engine scales for testing thousands of devices, providing at-a-glance, real-time network view.

Real-Time Monitoring Real-time monitoring and testing capabilities identify hardware, software, or traffic problems on your network.

Intelligent Mapping Intelligent mapping feature automatically discovers layer 2/3 connections and creates geographical and hierarchical views.

Smart Alerting Smart alerting offers configurable, multi-level notifications for warning, alarm, critical, and up/down conditions. Sends alerts to email, mobile phone (text/SMS), audible alerts, pagers, and run scripts.

Probe Any DeviceBuilt-in probes monitor critical performance statistics on common equipment. Checks availability/outages, packet loss, response time, traffic, and error rates.

• Use best of breed technology• Ruckus designs the best performing AP’s on the market

• Nomadix builds the most feature rich Hot Spot Gateways

• User experience • Seamless roaming across entire property• PAN (Personal Area Network) for each guest• Support for multiple devices including printers and audio/visual steaming devices

The Personal Area Network (PAN)Bring the home networking experience with you when you travel

The Personal Area Network• Each user receives their own Personal Area Network (PAN) via

their own VLAN

• User may register unlimited number of devices• Up to 10 active Wi-Fi devices

• e.g. Chromecast, Roku, printers, phones, computers, tablets, etc…

• The PAN follows the user across property• Allows access to all devices from anywhere with coverage

• No need to re-authenticate connections

• No bandwidth limitations between devices in the PAN

PAN Account Screen

Thank you!Next:

Dinner and Exploring Saratoga

Shop and explore all that downtown Saratoga has to offer

Dinner on the porch of Maestro’s at the Van Dam

Cocktails: 6:00 PM

Dinner: 7:00 PM

Address: 353 Broadway