62
Building a Building a Municipal Municipal Social Media Social Media Presence Presence Carol A Spencer, Web Manager County of Morris, NJ • Building a Municipal Social Media Presence Social Media Bootcamp

2012 Municipal Series: Social Media Bootcamp

Embed Size (px)

DESCRIPTION

Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.

Citation preview

Page 1: 2012 Municipal Series: Social Media Bootcamp

Building a MunicipalBuilding a MunicipalSocial Media Social Media

PresencePresence

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Social Media Bootcamp

Page 2: 2012 Municipal Series: Social Media Bootcamp

What you’ll do today• Learn why this is important• Set up a Google account• Set up a blog on Blogger• Learn about posting• Set up an RSS feed for your blog• Feed headlines to your web site• Learn about custom Blogger

templates• Review an actual example• Practice posting

Page 3: 2012 Municipal Series: Social Media Bootcamp

AutomaticManual

The Morris County Process

Creates in MS Word

Website

PIOissues a

pressrelease

PIO posts on the website using Blogger.

(Create a custom template)

Can use links and graphics, even videos in the blog post

Using RSS Feeds, subscribers sign up to get notified via email or in a reader.

Home page “What’s New” is auto-updated.

Blogger auto-emails press releases to whomever you want.

Use Hootsuite to post to Twitter and Facebook. Include a link to website press release.

Twitter followers and Facebook fans are automatically notified.

Page 4: 2012 Municipal Series: Social Media Bootcamp

AutomaticManual

Public Notices, for example

Created in MS Word

Website

PublicNoticewritten

Posted to the website on your Public Notice Blogger page. Using RSS Feeds,

subscribers get the notice in an email.

Home page “What’s New” is auto-updated. OR, if you want a Public Notice section, you can send feed there.Blogger auto-emails public notice to whomever you want. If you’re also putting in the newspaper, Blogger can auto-email to the press.

Use Hootsuite to post to Twitter and Facebook. Include a link to the full notice on your website.

Twitter followers and Facebook fans are automatically notified.

Page 5: 2012 Municipal Series: Social Media Bootcamp

Tools you need• A website• A Gmail account

– Gmail is a Google application• Blogger

– Blogger is a Google application• Feedburner

– Feedburner is a Google application • Hootsuite or equivalent

– One post goes to multiple social networks

• Twitter • Facebook

Page 6: 2012 Municipal Series: Social Media Bootcamp

Step by StepStep by Step

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Page 7: 2012 Municipal Series: Social Media Bootcamp

Getting Started• Go to Google.com. Create an

account.• Use a generic jurisdiction email address, or• Create a gmail account, one that will stay with

your jurisdiction• We use [email protected], but that’s a

problem for Facebook. Something like [email protected] would be good.

• Go to Blogger.com. Create an account.

• Blogger is a Google product, so use the same email as above.

• Create a blog. Use any simple blogger template. We’ll be changing it, so it doesn’t matter.

Page 8: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Getting there

Or, you can go directly to Blogger.com

Page 9: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Getting there

Or, you can go directly to Blogger.com

Page 10: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Log in

Going directly to Blogger.com brings up this screen

Page 11: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Identify yourself

You’ll only do this once.

Page 12: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Create your blog

This is where you’ll create all your blogs

Page 13: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Create your blog

Page 14: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Set up your blog

Page 15: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings

Page 16: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings, Basic

Page 17: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings, Posts

Change to HIDE comments

Change to fit your page

Page 18: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings, Mobile

Sharing this secretword will be a security problem.Be careful!

Page 19: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings, Language

Page 20: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Settings, Other

Page 21: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Ready to post

Page 22: 2012 Municipal Series: Social Media Bootcamp

PostingPosting

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Page 23: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Posting

Cut and paste text. Format font, color, bold. Add links, bullets, photos, video.

Page 24: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Draft or Live Post

Publish: LiveSave: DraftPreview: See itClose: Save without changes

Page 25: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Labels

Like tags. Helps people find what they’re looking for on Blogger.

Page 26: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Schedule posts

Schedule post publication dates so you can set it up in advance.

Page 27: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Published page

Problems:● header bar● posted by● about me● links

All are fixed with customizing the Blogger template

Page 28: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Records Retention

Do not delete posts. Revert them to draft and keep them.

Page 29: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Records Retention

Draft posts do not appear, even if they once did.

Page 30: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Records Retention

Page 31: 2012 Municipal Series: Social Media Bootcamp

Blogger 101: Co-authoring

You can (should) have multiple authors for each blog, with varied permission levels.

Admins can remove or add authors for each blog.

Page 32: 2012 Municipal Series: Social Media Bootcamp

AutomaticManual

The Morris County Process

Creates in MS Word

Website

PIOissues a

pressrelease

PIO posts on the website using Blogger.

(Create a custom template)

Can use links and graphics, even videos in the blog post

Using RSS Feeds, subscribers sign up to get notified via email or in a reader.

Home page “What’s New” is auto-updated.

Blogger auto-emails press releases to whomever you want.

Use Hootsuite to post to Twitter and Facebook. Include a link to website press release.

Twitter followers and Facebook fans are automatically notified.

Page 33: 2012 Municipal Series: Social Media Bootcamp

FeedburnerFeedburner

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Page 34: 2012 Municipal Series: Social Media Bootcamp

What the heck is a “feed”?• Information that can be grabbed and

used in a variety of ways across the web.

• A feed can be an entire blog post or the first few lines as a summary.

• People can subscribe to feeds.– They don’t have to come looking for

your updates. Whenever you post an update, it comes to them.

– They choose where to receive the feed: in a reader or in email.

• Web designers can grab feeds to automatically update “what’s new”.

Page 35: 2012 Municipal Series: Social Media Bootcamp

Feedburner: Creating a feed

If you’re logged into Blogger, Feedburner will use that same account.

Page 36: 2012 Municipal Series: Social Media Bootcamp

Feedburner: Creating a feed

Choose an RSS feed.

Page 37: 2012 Municipal Series: Social Media Bootcamp

Feedburner: Creating a feed

This is done automatically

Only change it if you want it called something else.

Page 38: 2012 Municipal Series: Social Media Bootcamp

You have a feed. What’s next?

Done!

Now we’ll grab some code. This is where you will want web help.

Page 39: 2012 Municipal Series: Social Media Bootcamp

Setting up email subscriptions

Allow email subscriptions.

The press loves these. They don’t have to keep checking for news.

Page 40: 2012 Municipal Series: Social Media Bootcamp

Setting up email subscriptions

Your web folks can just copy and paste this code where you want it on the page.

People subscribe.

Page 41: 2012 Municipal Series: Social Media Bootcamp

Send your feed to a web page

Put short snippets on any web page.

Customize with these options.

Page 42: 2012 Municipal Series: Social Media Bootcamp

Send your feed to a web page

Your web folks can just copy and paste this code where you want it on the page.

Posts show up on a page

Page 43: 2012 Municipal Series: Social Media Bootcamp

Send your feed to a web page

Code copied directly from Feedburner.

Page 44: 2012 Municipal Series: Social Media Bootcamp

RSS Feeds: They’re magic!

Visitor subscription

choices Post archives

BuzzBoost

Page 45: 2012 Municipal Series: Social Media Bootcamp

AutomaticManual

The Morris County Process

Creates in MS Word

Website

PIOissues a

pressrelease

PIO posts on the website using Blogger.

(Create a custom template)

Can use links and graphics, even videos in the blog post

Using RSS Feeds, subscribers sign up to get notified via email or in a reader.

Home page “What’s New” is auto-updated.

Blogger auto-emails press releases to whomever you want.

Use Hootsuite to post to Twitter and Facebook. Include a link to website press release.

Twitter followers and Facebook fans are automatically notified.

Page 46: 2012 Municipal Series: Social Media Bootcamp

Publish toPublish toSocial MediaSocial Media

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Page 47: 2012 Municipal Series: Social Media Bootcamp

Publish w/social media; use blog link

Page 48: 2012 Municipal Series: Social Media Bootcamp

Publish EVERYWHERE!!

Page 49: 2012 Municipal Series: Social Media Bootcamp

AutomaticManual

Let’s review our Public Notices example

Created in MS Word

Website

PublicNoticewritten

Posted to the website on your Public Notice Blogger page. Using RSS Feeds,

subscribers get the notice in an email.

Home page “What’s New” is auto-updated. OR, if you want a Public Notice section, you can send feed there.Blogger auto-emails public notice to whomever you want. If you’re also putting in the newspaper, Blogger can auto-email to the press.

Use Hootsuite to post to Twitter and Facebook. Include a link to the full notice on your website.

Twitter followers and Facebook fans are automatically notified.

Page 50: 2012 Municipal Series: Social Media Bootcamp

What you learned today• Why integrating tools is important• How to set up Blogger• How to post• About RSS feeds• How to use Feedburner to create an

RSS feed for your blog• How to publish one thing many places• Where you can use this in government

– Public notices, recreation and special events,

– Emergency notices• About customizing Blogger templates

Page 51: 2012 Municipal Series: Social Media Bootcamp

Contacting me…

Carol A SpencerWeb Manager

County of Morris NJ

[email protected]@co.morris.nj.us

Page 52: 2012 Municipal Series: Social Media Bootcamp

Building a MunicipalBuilding a MunicipalSocial Media Social Media

PresencePresence

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Social Media Bootcamp

Page 53: 2012 Municipal Series: Social Media Bootcamp

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

CustomizingCustomizingBlogger Blogger

TemplatesTemplates*Requires HTML knowledge

Page 54: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

• Blogger allows Custom Templates

• Choose a “classic template”• Modify the HTML to match your website

pages• Need someone fairly proficient in HTML to

help you • What you need is code between

<blogger> and </blogger>• Look at source code for:

http://mcprosnews.blogspot.com/ http://preparemorris.blogspot.com/ http://morriscountypr.blogspot.com/

• Keep your blog private until you have it set• Need help figuring it out? Email us.

Page 55: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 56: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 57: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 58: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 59: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 60: 2012 Municipal Series: Social Media Bootcamp

Advanced Blogger: Custom Templates

Page 61: 2012 Municipal Series: Social Media Bootcamp

→ List of Blogger custom template tags.

http://www.google.com/support/blogger/bin/answer.py?hl=en&answer=42070

→ Includes don’t work properly. Use full code. → Add <base href=“ “> in header to not have

to use absolute references. → Turn off comments (unless you want them).→ Blogger does not allow FPT posting.→ Must use blogspot.com.→ Can point your own domain to your blog.

Advanced Blogger: Custom Templates

Page 62: 2012 Municipal Series: Social Media Bootcamp

Building a MunicipalBuilding a MunicipalSocial Media Social Media

PresencePresence

Carol A Spencer, Web ManagerCounty of Morris, NJ • Building a Municipal Social Media Presence

Social Media Bootcamp