2012 humangeo smn

HumanGeoGroup Technology and Analytics

Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095

NATO HFM-201 SOCIAL MEDIA FOUNDATIONS

Exploring the basics of social media, and considering its risks and rewards through three core concepts: SEARCH SOCIAL CROWD

ABE USHER, CCHP, CISSP

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A MAP TO ORIENT YOU

What is social media? DEFINITIONS

Understand methods of content

navigation.

SEARCH Beyond friending and Mafia Wars. SOCIAL

How can crowdsourcing help us? CROWD

Recommended future focus. TAKE-AWAYS

Build your own social search tool in

four minutes or less

EASTER EGGS

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MANY USES OF SOCIAL MEDIA

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Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYph

http://bit.ly/mInYph

http://bit.ly/mInYph



SOCIAL MEDIA

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SOCIAL MEDIA

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Social – instinctual need to connect

Media – mechanisms for making

connections with others (telephone,

radio, TV, email, website, photos,

cellular phone, SMS, et cetera)



TERMINOLOGY

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User

Blog, microblog, vlog

Social networking site

Post, tweet, re-tweet

Like, +1, Re-pin



TERMINOLOGY (CONTINUED)

Self-Disclosure

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Low Moderate High

Low Forums, Wikis Video & Image Sharing

Communities

Virtual Games

High Blogs, Microblogs

Social Networks

Virtual Worlds

Media Richness



SOCIAL MEDIA LANDSCAPE

Big Guys

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Regional Sites Niche Players



SOCIAL MEDIA LANDSCAPE

Big Guys

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Regional Sites Niche Players



TRENDS TO UNDERSTAND

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Democritization of Information

Self-organizing Groups

Mobile Platforms and Location Context



Social Search Crowd

THREE PILLARS

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Social Search Crowd

THREE PILLARS

FIND

INTERACT

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SEARCH: FIND RELEVANT INFO.

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Facebook has more than 800 million active users

Twitter is enabling posting of > 340 million tweets per day

Social media information is exploding on the Internet



SEARCH: FIND RELEVANT INFO.

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Follow

Query

Real-time query



SEARCH: AGGREGATION & INFERENCE

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Kernel density of social media activity near London



Mobile devices. The proliferation of cellphones and portable computing devices

Location intelligence. A common awareness that location based services have tremendous benefit for individuals and organizations.

SOCIAL: VIRTUAL COMMUNITY

A new data sharing environment

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PHOTO SHARING SITES AS A SOCIAL BASEMAP

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PHOTO SHARING SITES AS A SOCIAL BASEMAP

http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911

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http://www.panoramio.com/photo/7595083

http://www.panoramio.com/photo/32816911



CROWDSOURCING

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USHAHIDI

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USHAHIDI EXAMPLES

http://aliveinafghanistan.org/ http://chile.ushahidi.com/

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http://aliveinafghanistan.org/

http://chile.ushahidi.com/



THE CROWD: MULTICHANNEL INTELLIGENCE

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Estonia.kml



MULTICHANNEL INTELLIGENCE 19

Mapstory.org



EASTER EGGS Make your own Social Search in 4 minutes

113 acronyms, emoticons, and symbols

Technology and Analytics

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TAFN*

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Social media is important context data for understanding the environment.

* (TAFN) That’s all for now



HumanGeo Group

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Arlington, VA 22209, USA

+1.703.955.1540

[email protected]

http://thehumangeo.com

Slides, demonstrations, APIs: http://bit.ly/smn12

RESOURCES

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