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INVESTOR PRESENTATION

2011 03-11 triplingo investor presentation

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TripLingo's Investor Pitch for AngelList

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Page 1: 2011 03-11 triplingo investor presentation

INVESTOR PRESENTATION

Page 2: 2011 03-11 triplingo investor presentation

THE COMPANY

CREATING A CUSTOMIZED LEARNING EXPERIENCE

PRODUCT IS ENTERTAINING, FEATURE AND CONTENT RICH, AND PRACTICAL

DELIVERED VIA THE WEB, IOS, ANDROID, AND WINDOWS MOBILE DEVICES

TRIPLINGO WILL BE THE LEADER IN LANGUAGE E-LEARNING MOBILE AND WEB PRODUCTS.

WE UPGRADE TRIPS FOR TRAVELERS BY MAKING IT EASY AND FUN TO LEARN THE LOCAL LANGUAGE AND CULTURE.

Page 3: 2011 03-11 triplingo investor presentation

THE NEED

PHRASEBOOKS ARE UNWIELDY, OUT-OF-DATE WITH LIMITED CONTEXT

CURRENT APPS MIMIC PHRASEBOOKS; POORLY ORGANIZED, LIMITED

CONTENT, NO CULTURE

EXPERTS RECOMMEND LESS IS MORE

FLUENCY

Page 4: 2011 03-11 triplingo investor presentation

THE OPPORTUNITY

136 MILLION INTERNATIONAL TRIPS

68 MILLION TONON-ENGLISH COUNTRIES

40 MILLION OF THEMSMARTPHONE EQUIPPED

INTERNATIONAL TRIPS

2 BILLIONU.S. E−LEARNING

MARKET SIZE

82 BILLION LANGUAGE LEARNING

67 BILLIONGLOBAL E−LEARNING

1 IN 2 AMERICANS WILL HAVE SMARTPHONES BY CHRISTMAS

$5.2 BILLION IN APPS IN 2010;$58 BILLION BY 2014

ADDRESSABLE MARKET IN 2011: 17 MILLION PEOPLE.

17MILLION

Page 5: 2011 03-11 triplingo investor presentation

THE PRODUCT

CORE FEATURES: CUSTOM PHRASE LIST SLANG SLIDER RICH CONTENT INTELLIGENT FLASH CARDS REFERENCE DICTIONARY NETWORK AWARE

CROSS-PLATFORM NATIVELY

EASY TO PACKAGE

MOBILE APPLICATION:

Page 6: 2011 03-11 triplingo investor presentation

THE TECHNOLOGY

CUSTOMIZED PHRASE LIST

“SLANG SLIDER”

PATENT–PENDING TECHNOLOGY

CONTENT PLATFORM

EFFICIENT ADDITION OF LANGUAGE CONTENT

CROSS–DEVICE FUNCTIONALITY

INTERNAL PROCESSES

“SPACED REPETITION” UTILIZING THE ANKI ALGORITHM

HUMAN GENERATED AND CULTURALLY RELEVANT CONTENT

ADDITIONAL TECHNOLOGY

Page 7: 2011 03-11 triplingo investor presentation

THE MARKET

27 MILLION SMARTPHONES

TOUCH THEM WHEN PLAN, TRAVEL AND RETURN

SOCIAL MEDIA IS POPULAR IN TRAVEL

CONSUMER TRAVELERS

TARGETING 3200 WITH INTERNATIONAL TRAVELERS

CORPORATIONS

BRAND EXTENSION THROUGH WHITE LABELING

MARKETERS

APP STORE SALES

CORPORATELICENSES

WHITE-LABEL

Page 8: 2011 03-11 triplingo investor presentation

MARKETING

LIMITED SCOPE ALLOWS FOR PARTNERSHIP OPPORTUNITIES

SITE OPTIMIZED FOR GOOGLE, BING, ETC. BASED ON RELEVANT KEYWORDS

REVENUE SHARING FOR TRAFFIC FROM AFFILIATES

TARGET AND FORM RELATIONSHIPS WITH INFLUENCERS

FOR EXAMPLE, WE’RE RELEASING A FREE VERSION OF TRIPLINGO FOR ARMED FORCES IN AFGAHNISTAN

BUILDING SOCIAL MEDIA PRESENCE

ONLINE AFFILIATES

SEO

AFFILIATE PROGRAM

INFLUENCER OUTREACH

PUBLIC RELATIONS

SOCIAL MEDIA

Page 9: 2011 03-11 triplingo investor presentation

THE COMPETITION

COMPETITORROSETTA STONEFLUENZMANGO LANGUAGEFODORSBYKIBUSUULEARN PLUSITALKIBABBELLIVE MOCHA30 WORDSLONELY PLANETWORLD NOMADS

PRICE$300$187$150$55$50$21$16$15$14$10$10$8$2

FOCUSFLUENCYFLUENCYFLUENCYGUIDEPHRASESFLUENCYGUIDESOCIALFLUENCYSOCIALGUIDEGUIDEGUIDE

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QUALITY WEB MOBILEDEPTH

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POORAVERAGEEXCELLENT

Page 10: 2011 03-11 triplingo investor presentation

THE SWOT ANALYSIS

HELPFULINTERNAL

HELPFULEXTERNAL

HARMFULINTERNAL

HARMFULEXTERNAL

TEAMPROCESS & TECH

MARKET EXPERTISECONTENT GENERATION

FAST GROWTH MARKETWEAK COMPETITIONAPP STORE GROWTH

ADVANCING MOBILE TECH

CASH FLOWCONNECTIONS IN TRAVEL

MARKETING IN TRAVELAPP STORE MARKETING

WELL-FUNDED COMPSLOW BARRIERS TO ENTRY

EMERGING TECHTHREATS TO TRAVELING

Page 11: 2011 03-11 triplingo investor presentation

THE PRICE

MOBILE PRICINGFREELITEFULLBUSINESSSPECIALS

WEB PRICINGSUBSCRIPTION

CORPORATE PRICINGBASEMAX

WHITE LABEL PRICINGBASEPER 10K DOWNLOADS

-$1.99$9.99$15.99$0.99

$4.99

$15,000$250,000

$10,000$5,000

PRICED PER LANGUAGE DIALECT / REGION COMBINATION (I.E. MEXICO SPANISH AND SPAIN SPANISH)

BUSINESS CONTAINS ADDED CATEGORIES LIKE COMMERCIAL LANGUAGE, BUSINESS ETIQUETTE, TECHNICAL TERMS AND NEGOTIATIONS

SPECIALS ARE PACKAGED CONTENT WITH A THEME LIKE FLIRTING, SPORTS, HOLIDAYS, EVENTS AND DRINKING

CORPORATE PRICING IS BASED ON NUMBER OF ACTIVE EMPLOYEES PER YEAR

WHITE LABEL PRICING IS DRIVEN BY NUMBER OF UNIQUE DOWNLOADS

Page 12: 2011 03-11 triplingo investor presentation

THE TEAM

JESSE MADDOX FOUNDER & CEO

ROSS RANKIN COO

PRATIK PATEL CTO

FOUNDER OF JANUS FORUM AND BRUNOBOOKS.COM; BOSTON CONSULTING GROUP ALUM; BROWN GRADUATE

20 YEARS IN TECHNOLOGY; FOUNDER OF MEDIAOCEAN; MBA FROM GA TECH

15 YEARS IN TECHNOLOGY; 2 TIME PUBLISHED AUTHOR; MS FROM CHAPEL HILL

4 OTHER MEMBERS WITH EXPERTISE IN DEVELOPMENT, MARKETING, DESIGN AND UX

Page 13: 2011 03-11 triplingo investor presentation

THE FINANCIALS

USE OF PROCEEDSCONTINUED DEVELOPMENT AND CONTENT ACQUISITION, MARKETING AND PR PLANS, SALARIES, AND GENERAL OFFICE AND BUSINESS EXPENSES

TOTAL REVENUETOTAL COST OF SALESGROSS MARGINSTOTAL EXPENSESEBITNET FROM MARGIN

$525,000$136,840$388,160$620,000($95,000)($41,200)

$1,850,000$534,000

$1,316,000$1,562,000

$288,000$192,430

$5,620,000$1,659,000$3,961,000$1,620,000$4,000,000$2,640,000

2011 2012 2013