10 Ways Your Business Can Use Social Media

10 Ways Your Business Can Use Social Media

By Kathy SipplePresented at the 2010 B2B NWI Netwworking Professionals Expo

http://nwinetworking.org/pdfs/2010tradeshow_info.pdf



#1 Facebook Page

• Use a Page, not a Profile• 400 million active users• 2nd most popular web site in existence (after Google.com) per Quantcast.com• FBML Pages

http://areweconnected.com/2009/08/profile-or-page/

http://www.facebook.com/press/info.php?statistics

http://www.quantcast.com/facebook.com



http://www.snipe.net/2009/06/fb-fanpages-fbml-box/

#2 Twitter

• Too many benefits to list!• Suggest you come for training to understand it, or at least a Tweetup!• 1 example: hashtags!

http://3210bootcamp.eventbrite.com/

http://www.nwitweetup.com/

http://www.makeuseof.com/tag/how-to-effectively-use-twitter-hashtags/

#3LinkedIn

• Professional networking site• Set up a company profile• Select a custom URL• Highest demographic group is $100k+

http://talent.linkedin.com/blog/index.php/2009/07/introducing-the-new-custom-company-profiles-on-linkedin/

http://kathysipple.wordpress.com/2009/03/24/5-linkedin-tips-for-better-networking/

http://www.quantcast.com/linkedin.com

#4Corporate Blog

• Helps SEO• WordPress• Hostmonster for affordable hosting, as low as $3.95/month• Blog Indiana

http://wordpress.com/

http://www.hostmonster.com/track/msmc

http://www.nwitweetup.com/2010/02/08/2010-february-nwitweetup-teams-up-with-blog-indiana-in-valparaiso/

#5 Google Alerts

• Reputation management• Industry & competitor alerts

http://kathysipple.wordpress.com/2010/02/04/look-whos-talking-reputation-management-with-social-media/

http://www.google.com/alerts

#6 Collaborative Work Tools

• Google Wave (limited preview stage, email me if you need an invite)• Google Docs

https://www.google.com/accounts/ServiceLogin?service=wave&passive=true&nui=1&continue=https://wave.google.com/wave/&followup=https://wave.google.com/wave/&ltmpl=standard

mailto:[email protected]

https://www.google.com/accounts/ServiceLogin?service=writely&passive=true&nui=1&continue=http://docs.google.com/&followup=http://docs.google.com/&ltmpl=homepage&rm=false

#7 LinkedIn Toolbar for Outlook

• Grab Tool• Convenient

http://kathysipple.wordpress.com/2010/01/21/social-media-and-database-integration-part-1/

#8 Message Aggregators

• Xobni• Threadsy

http://kathysipple.wordpress.com/2010/01/21/social-media-and-database-integration-part-1/

http://threadsy.com/

#9 Synergize

• Help each other with SEO/links• Build awareness around a niche market

#10 Take It Offline

• Announce your presence, email signature, widgets, etc.• Enhance face to face meetings

Next Class:

Tues., March 2nd in MerrillvilleBasic Workshop 8 – noon

Advanced Strategies 1- 4:30

www.mysocialmediacoach.com

http://3210bootcamp.eventbrite.com/

http://advbootcamp.eventbrite.com/

http://mysocialmediacoach.com/

Questions?Contact Kathy Sipple:

[email protected]

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10 Ways Your Business Can Use Social Media