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10
ROCK-YOUR-WORLD
#SMX
TAKEAWAYS
Eric Enge
Stone Temple Consulting
Move Towards 100% (Not Provided)
No PageRank Update Since February
AuthorRank
“We don’t use it for ranking at the moment.”
“We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
Collecting Data from Google Plus
“Show me picturesof the EiffelTower”
Conversational Search
“How tall is it”
(Not Provided)
AuthorRank
How Tall is It?
GooglePlus Shares Pass PageRank
Was This Movement Due to G+ Shares
Study Shows Otherwise
Rhea Drysdale
Outspoken Media
Jim Yu
BrightEdge
Matt Van Wagner
Find Me Faster
Rocking Your World
on the Google Display NetworkMatt Van Wagner
@mvanwagner#smx #34A
New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
GDN is Sort of Like a Newsstand
The Right Area
The Right Section
The Exact Page
It’s all about Finding
the Perfect Placements
Targeting Options
KEYWORDS TOPICSPLACEMENTS
- KWDS
- TOPICS
- PLC
Interests Remarketing - CATEGORIES
Let’s Play King of the Hill
Let’s Play King of the Hill
1. Make list of sites your competitor runs on.
2. Create GDN Campaign. Target those sites.
3. Push their ads off the site for 3-4 days.
AdGooroo
MixRank
King of the Hill
1. Make list of sites your competitor runs on.
2. Create GDN Campaign. Target those sites.
3. Push their ads off the site for 3-4 days.
4. Analyze.
5. Cherry Pick.
6. Crush them.
Taking Practice Shots
Taking Practice Shots
Taking Practice Shots
You can show more
than one Ad on GDN
Practice targeting
and try to grab all ad
units on a page.
Make it a friendly
competition in your
office.
Thank You!
Matt Van [email protected]
@mvanwagner#smx #34A
New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
Elizabeth Marsten
Portent, Inc.
SMX EAST 2013ELIZABETH MARSTEN
PORTENT, INC.
Rock Your World
SMX Takeaways
#smx#34A @ebkendo
ELIZABETH MARSTEN (ME)
• Senior Director of Search Marketing
• Pay-Per-Clip Marketer
• SEO, Social, PPC
• @ebkendo
• http://bitly.com/bundles/ebkendo/5
34
IS THIS THE YEAR FOR MOBILE?
NO, WAIT, LAST YEAR WAS
OR WAS IT 2010?
EVERY YEAR IS THE MOBILE YEAR 38
#smx#34A @ebkendo
BUILDING THE CASE 39
• Pulled YOY from 2010 to July 2013
• No mobile site, not responsive (55/100 page speed)
• Tablet ownership doubled over 2011 Holiday
• Galaxy S II & iPhone 4 – deep discounts
• Product material price increases YOY
ALL VISITS 40
ALL MOBILE 41
PLAS ERODING SEARCH
PAID 43
THE END.
I”LL SEE YOU AT QUESTIONS TIME
@ebkendo
#smx #34A
Alistair Dent
Periscopix
© Periscopix 2013www.periscopix.co.uk
Head of PPC
Periscopix
© Periscopix 2013www.periscopix.co.uk
Keyword
Proximity
Opening Hours
Device
Remarketing Status
Jennifer Wong
HasOffers
Bryson Meunier
Resolution Media
THE SMARTPHONE ALGO IS ROLLING OUT!
50
• Redirects to Mobile Homepage
• Unplayable Videos
• Smartphone Only 404s
• Slow-loading pages
• App interstitials
“UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH
51
• Responsive web design, dynamic
serving and dedicated URLs are
all supported by Google
• Google prefers RWD only if it’s
best for users
• Don’t do anything that is bad for
your users.
MOBILE SITE CONFIGURATIONS: USERS FIRST!
52
SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS
53
DON’T BLOCK MOBILE SITES
54
GOOGLE WORKING ON RESPONSIVE IMAGES
55
Bryson Meunier
Director, SEO Strategy
Resolution Media
http://www.brysonmeunier.com
http://www.resolutionmedia.com
@brysonmeunier
+Bryson Meunier
Scan to visit
m.brysonmeunier.com
THANK YOU!
57
TARGETINGTOMORROW
Annalise Kaylor
aimClear
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Annalise KaylorAssociate Creative Director, aimClear
@annabelleblue
Social media is a
tactic, not a strategy.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Social media isn’t 100% of
one person’s job.
It’s 1% of everyone’s job.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Targeting is
your friend.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Thanks!
See you next year!
Sept 30-Oct 2, 2014 • New York, NY
smxeast.com