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10 ROCK-YOUR-WORLD #SMX TAKEAWAYS

10 Rock Your World SMX East 2013 Takeaways

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Page 1: 10 Rock Your World SMX East 2013 Takeaways

10

ROCK-YOUR-WORLD

#SMX

TAKEAWAYS

Page 2: 10 Rock Your World SMX East 2013 Takeaways

Eric Enge

Stone Temple Consulting

Page 3: 10 Rock Your World SMX East 2013 Takeaways

Move Towards 100% (Not Provided)

Page 4: 10 Rock Your World SMX East 2013 Takeaways

No PageRank Update Since February

Page 5: 10 Rock Your World SMX East 2013 Takeaways

AuthorRank

“We don’t use it for ranking at the moment.”

“We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”

Page 6: 10 Rock Your World SMX East 2013 Takeaways

Collecting Data from Google Plus

Page 7: 10 Rock Your World SMX East 2013 Takeaways
Page 8: 10 Rock Your World SMX East 2013 Takeaways

“Show me picturesof the EiffelTower”

Conversational Search

“How tall is it”

Page 9: 10 Rock Your World SMX East 2013 Takeaways

(Not Provided)

AuthorRank

How Tall is It?

Page 10: 10 Rock Your World SMX East 2013 Takeaways

GooglePlus Shares Pass PageRank

Page 11: 10 Rock Your World SMX East 2013 Takeaways

Was This Movement Due to G+ Shares

Page 12: 10 Rock Your World SMX East 2013 Takeaways

Study Shows Otherwise

Page 13: 10 Rock Your World SMX East 2013 Takeaways

Rhea Drysdale

Outspoken Media

Page 14: 10 Rock Your World SMX East 2013 Takeaways

Jim Yu

BrightEdge

Page 15: 10 Rock Your World SMX East 2013 Takeaways

Matt Van Wagner

Find Me Faster

Page 16: 10 Rock Your World SMX East 2013 Takeaways

Rocking Your World

on the Google Display NetworkMatt Van Wagner

@mvanwagner#smx #34A

New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.

Page 17: 10 Rock Your World SMX East 2013 Takeaways

GDN is Sort of Like a Newsstand

Page 18: 10 Rock Your World SMX East 2013 Takeaways

The Right Area

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The Right Section

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The Exact Page

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It’s all about Finding

the Perfect Placements

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Targeting Options

KEYWORDS TOPICSPLACEMENTS

- KWDS

- TOPICS

- PLC

Interests Remarketing - CATEGORIES

Page 23: 10 Rock Your World SMX East 2013 Takeaways

Let’s Play King of the Hill

Page 24: 10 Rock Your World SMX East 2013 Takeaways

Let’s Play King of the Hill

1. Make list of sites your competitor runs on.

2. Create GDN Campaign. Target those sites.

3. Push their ads off the site for 3-4 days.

Page 25: 10 Rock Your World SMX East 2013 Takeaways

AdGooroo

Page 26: 10 Rock Your World SMX East 2013 Takeaways

MixRank

Page 27: 10 Rock Your World SMX East 2013 Takeaways

King of the Hill

1. Make list of sites your competitor runs on.

2. Create GDN Campaign. Target those sites.

3. Push their ads off the site for 3-4 days.

4. Analyze.

5. Cherry Pick.

6. Crush them.

Page 28: 10 Rock Your World SMX East 2013 Takeaways

Taking Practice Shots

Page 29: 10 Rock Your World SMX East 2013 Takeaways

Taking Practice Shots

Page 30: 10 Rock Your World SMX East 2013 Takeaways

Taking Practice Shots

You can show more

than one Ad on GDN

Practice targeting

and try to grab all ad

units on a page.

Make it a friendly

competition in your

office.

Page 31: 10 Rock Your World SMX East 2013 Takeaways

Thank You!

Matt Van [email protected]

@mvanwagner#smx #34A

New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.

Page 32: 10 Rock Your World SMX East 2013 Takeaways

Elizabeth Marsten

Portent, Inc.

Page 33: 10 Rock Your World SMX East 2013 Takeaways

SMX EAST 2013ELIZABETH MARSTEN

PORTENT, INC.

Rock Your World

SMX Takeaways

#smx#34A @ebkendo

Page 34: 10 Rock Your World SMX East 2013 Takeaways

ELIZABETH MARSTEN (ME)

• Senior Director of Search Marketing

• Pay-Per-Clip Marketer

• SEO, Social, PPC

• @ebkendo

• http://bitly.com/bundles/ebkendo/5

34

Page 35: 10 Rock Your World SMX East 2013 Takeaways

IS THIS THE YEAR FOR MOBILE?

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NO, WAIT, LAST YEAR WAS

Page 37: 10 Rock Your World SMX East 2013 Takeaways

OR WAS IT 2010?

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EVERY YEAR IS THE MOBILE YEAR 38

#smx#34A @ebkendo

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BUILDING THE CASE 39

• Pulled YOY from 2010 to July 2013

• No mobile site, not responsive (55/100 page speed)

• Tablet ownership doubled over 2011 Holiday

• Galaxy S II & iPhone 4 – deep discounts

• Product material price increases YOY

Page 40: 10 Rock Your World SMX East 2013 Takeaways

ALL VISITS 40

Page 41: 10 Rock Your World SMX East 2013 Takeaways

ALL MOBILE 41

Page 42: 10 Rock Your World SMX East 2013 Takeaways

PLAS ERODING SEARCH

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PAID 43

Page 44: 10 Rock Your World SMX East 2013 Takeaways

THE END.

I”LL SEE YOU AT QUESTIONS TIME

@ebkendo

#smx #34A

Page 45: 10 Rock Your World SMX East 2013 Takeaways

Alistair Dent

Periscopix

Page 46: 10 Rock Your World SMX East 2013 Takeaways

© Periscopix 2013www.periscopix.co.uk

Head of PPC

Periscopix

Page 47: 10 Rock Your World SMX East 2013 Takeaways

© Periscopix 2013www.periscopix.co.uk

Keyword

Proximity

Opening Hours

Device

Remarketing Status

Page 48: 10 Rock Your World SMX East 2013 Takeaways

Jennifer Wong

HasOffers

Page 49: 10 Rock Your World SMX East 2013 Takeaways

Bryson Meunier

Resolution Media

Page 50: 10 Rock Your World SMX East 2013 Takeaways

THE SMARTPHONE ALGO IS ROLLING OUT!

50

• Redirects to Mobile Homepage

• Unplayable Videos

• Smartphone Only 404s

• Slow-loading pages

• App interstitials

Page 51: 10 Rock Your World SMX East 2013 Takeaways

“UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH

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Page 52: 10 Rock Your World SMX East 2013 Takeaways

• Responsive web design, dynamic

serving and dedicated URLs are

all supported by Google

• Google prefers RWD only if it’s

best for users

• Don’t do anything that is bad for

your users.

MOBILE SITE CONFIGURATIONS: USERS FIRST!

52

Page 53: 10 Rock Your World SMX East 2013 Takeaways

SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS

53

Page 54: 10 Rock Your World SMX East 2013 Takeaways

DON’T BLOCK MOBILE SITES

54

Page 55: 10 Rock Your World SMX East 2013 Takeaways

GOOGLE WORKING ON RESPONSIVE IMAGES

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Page 56: 10 Rock Your World SMX East 2013 Takeaways

Bryson Meunier

Director, SEO Strategy

Resolution Media

[email protected]

http://www.brysonmeunier.com

http://www.resolutionmedia.com

@brysonmeunier

+Bryson Meunier

Scan to visit

m.brysonmeunier.com

THANK YOU!

Page 57: 10 Rock Your World SMX East 2013 Takeaways

57

TARGETINGTOMORROW

Page 58: 10 Rock Your World SMX East 2013 Takeaways

Annalise Kaylor

aimClear

Page 59: 10 Rock Your World SMX East 2013 Takeaways

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Annalise KaylorAssociate Creative Director, aimClear

@annabelleblue

Page 60: 10 Rock Your World SMX East 2013 Takeaways

Social media is a

tactic, not a strategy.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Page 61: 10 Rock Your World SMX East 2013 Takeaways

Social media isn’t 100% of

one person’s job.

It’s 1% of everyone’s job.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Page 62: 10 Rock Your World SMX East 2013 Takeaways

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Page 63: 10 Rock Your World SMX East 2013 Takeaways

Targeting is

your friend.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Page 64: 10 Rock Your World SMX East 2013 Takeaways

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Thanks!

Page 65: 10 Rock Your World SMX East 2013 Takeaways

See you next year!

Sept 30-Oct 2, 2014 • New York, NY

smxeast.com