WHAT’S A TWEET? LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE ENGAGE OTHERS TO IMPROVE CARE Christina Krause + Ajay Puri (@ck4q) (@ajay4quality) July 17, 2012
Learn the value that social media can play in their efforts to improve quality of care. This presentation explores how the BC Patient Safety & Quality Council has used Twitter to revolutionise engagement to improve care and teaches practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed. On July 17, 2012, the Council (www.bcpsqc.ca | www.twitter.com/bcpsqc) delivered this presentation via the NHS Institute for Innovation and Improvement's Expert on Call webinar series (www.institute.nhs.uk). Watch a recording of the webinar here: http://ow.ly/ckRXt Download the BCPSQC's Intro Guide to Twitter for Health Care Professionals at www.bcpsqc.ca.
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WHATS A TWEET? LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE
ENGAGE OTHERS TO IMPROVE CAREChristina Krause + Ajay Puri(@ck4q)
(@ajay4quality)July 17, 2012
Before we get started Share what you are learning, ask
questions or chat with others on Twitter! #NHSTweets #NHSTweets |
@BCPSQC @NHSInstituteUK
Download it now from www.bcpsqc.ca (well be referring to it
throughout the session)#NHSTweets | @BCPSQC @NHSInstituteUK
What to expect1. This webinar will explore how we have started
using Twitter.#NHSTweets | @BCPSQC @NHSInstituteUK
What to expect1. This webinar will explore how we have started
using Twitter.3. Learn practical skills on how to become a Twitter
all star to help you and your organisation succeed.#NHSTweets |
@BCPSQC @NHSInstituteUK
What to expect1. This webinar will explore how we have started
using Twitter.3. Learn practical skills on how to become a Twitter
all star to help you and your organisation succeed. We wont be able
to get delve into all the topics but we will try to cover as much
as we can to make it useful for you#NHSTweets | @BCPSQC
@NHSInstituteUK
What to expect1. This webinar will explore how we have started
using Twitter.3. Learn practical skills on how to become a Twitter
all star to help you and your organisation succeed. We wont be able
to get delve into all the topics but we will try to cover as much
as we can to make it useful for you Target audience = amateur to
comfortable user (not newbie, superstar)#NHSTweets | @BCPSQC
@NHSInstituteUK
Over the next hour and a half well cover 1. Highlights of the
July 10 session 2. Twitter Lingo 3. 10 things to keep in mind while
tweeting 4. Get Our Hands Dirty (live experiment)! 5. Questions
from the floor#NHSTweets | @BCPSQC @NHSInstituteUK
VISION A sustainable health care system built on a foundation
of quality.#NHSTweets | @BCPSQC @NHSInstituteUK
MISSION Provide system-wide leadership through collaboration
with patients, the public and those working within the health
system in a relentless pursuit of quality.#NHSTweets | @BCPSQC
@NHSInstituteUK
Value of Social Media: Our Journey So Far July 10th
webinar#NHSTweets | @BCPSQC @NHSInstituteUK
We had fun - thank you! #NHSTweets | @BCPSQC
@NHSInstituteUK
Missed the Value of Social Media session or wouldlike to view
the material? #NHSTweets | @BCPSQC @NHSInstituteUK
Missed the Value of Social Media session or wouldlike to view
the material? Not to worry! #NHSTweets | @BCPSQC
@NHSInstituteUK
Weve documented it for you. #NHSTweets | @BCPSQC
@NHSInstituteUK
Links from July 10th Value of Social Media session: NHS Webinar
recording http://ow.ly/ccEOw Youtube http://ow.ly/chqzK Transcript
ow.ly/c930f Slideshare ow.ly/c8RkH Symplur page for #NHSTweets
bit.ly/OXF0VI Symplur Analytics ow.ly/c92L2 Summary Page:
http://bcpsqc.ca/events/events-socialmediajourney.html #NHSTweets |
@BCPSQC @NHSInstituteUK
Highlights from the Value of Social Media session #NHSTweets |
@BCPSQC @NHSInstituteUK
What are some Social Media tools? #NHSTweets | @BCPSQC
@NHSInstituteUK
What are some Social Media tools? #NHSTweets | @BCPSQC
@NHSInstituteUK
Is there a strategy that we can employ whenthinking about
social media and engagement?#NHSTweets | @BCPSQC
@NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs
POST (2007)
#NHSTweets | @BCPSQC @NHSInstituteUK Adapted from Josh Bernoffs
POST (2007)
The Engagement Pyramid#NHSTweets | @BCPSQC @NHSInstituteUK
Gideon Rosenblatt, Former Groundwire Executive Director
Why ?Unique opportunity to: Engage with colleagues Disseminate
calls to action to large audiences, quickly Increase awareness of
issues Build and strengthen communities Promote learning from
events #NHSTweets | @BCPSQC @NHSInstituteUK
Before we get startedReview the homework #NHSTweets | @BCPSQC
@NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
How to Tweet Videos via Twitter.com#NHSTweets | @BCPSQC
@NHSInstituteUK
How to Tweet Guides via Twitter.com#NHSTweets | @BCPSQC
@NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
What is a tweet? is a post on Twitter (similar to an email or
text message, just shorter!)#NHSTweets | @BCPSQC
@NHSInstituteUK
What is a handle? is how people know who you are on Twitter
(its your username or Twitter ID)#NHSTweets | @BCPSQC
@NHSInstituteUK
Creating a handle Create a Twitter ID that reflects who you
are. Be concise and memorable. Keep it under 10 characters if
possible. Avoid underscores.#NHSTweets | @BCPSQC
@NHSInstituteUK
Creating a handle Create a Twitter ID that reflects who you
are. Be concise and memorable. Keep it under 10 characters if
possible. Avoid underscores. Bad Twitter ID
@Helen_Bevan_1980#NHSTweets | @BCPSQC @NHSInstituteUK
Creating a handle Create a Twitter ID that reflects who you
are. Be concise and memorable. Keep it under 10 characters if
possible. Avoid underscores. Good Twitter ID Bad Twitter ID
@helenbevan @Helen_Bevan_1980#NHSTweets | @BCPSQC
@NHSInstituteUK
What is the @ symbol used for? The @ is used before a handle to
identify accounts. (just like an email address, if you write the
handle wrong or forget the @, the person will not receive your
message)#NHSTweets | @BCPSQC @NHSInstituteUK
What is the @ symbol used for? The @ is used before a handle to
identify accounts. (just like an email address, if you write the
handle wrong or forget the @, the person will not receive your
message) In Real Life Hi Helen! How are you?#NHSTweets | @BCPSQC
@NHSInstituteUK
What is the @ symbol used for? The @ is used before a handle to
identify accounts. (just like an email address, if you write the
handle wrong or forget the @, the person will not receive your
message) In Real Life On Twitter Hi Helen! How are you? Hi
@helenbevan! How are you?#NHSTweets | @BCPSQC @NHSInstituteUK
What is a RT or Re-tweet? When you share what someone else has
tweeted (like forwarding an email)#NHSTweets | @BCPSQC
@NHSInstituteUK
What is a RT or Re-tweet? When you share what someone else has
tweeted (like forwarding an email) Original tweet A Re-tweet Sept
13 is World Sepsis Day, click here to find out more
http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
What is a RT or Re-tweet? When you share what someone else has
tweeted (like forwarding an email) Original tweet A Re-tweet Sept
13 is World Sepsis Day, Cant wait! RT @WorldSepsisDay click here to
find out more Sept 13 is World Sepsis Day, click http://xxxx here
to find out more http://xxxx#NHSTweets | @BCPSQC
@NHSInstituteUK
Ive seen MT before, what does that mean? MT = Modified Tweet,
when you make changes to a re-tweeted message#NHSTweets | @BCPSQC
@NHSInstituteUK
Ive seen MT before, what does that mean? MT = Modified Tweet,
when you make changes to a re-tweeted message Original re-tweet
Cant wait! RT @WorldSepsisDay Sept 13 is World Sepsis Day, click
here to find out more http://xxxx#NHSTweets | @BCPSQC
@NHSInstituteUK
Ive seen MT before, what does that mean? MT = Modified Tweet,
when you make changes to a re-tweeted message Original re-tweet A
MT Cant wait! RT Cant wait! Whos joining in? MT @WorldSepsisDay
Sept 13 is @WorldSepsisDay Sept 13 is World World Sepsis Day, click
here Sepsis Day, more info http://xxxx to find out more
http://xxxx#NHSTweets | @BCPSQC @NHSInstituteUK
What is a hashtag or the # symbol? The # is used to organize
information so that it is easy to find.#NHSTweets | @BCPSQC
@NHSInstituteUK
What is a hashtag or the # symbol? The # is used to organize
information so that it is easy to find. Normally youd say I need
help to find stroke materials, any ideas on where to go?#NHSTweets
| @BCPSQC @NHSInstituteUK
What is a hashtag or the # symbol? The # is used to organize
information so that it is easy to find. Normally youd say With a
Hashtag I need help to find stroke I need help to find #stroke
materials, any ideas on materials, any ideas on where where to go?
to go?#NHSTweets | @BCPSQC @NHSInstituteUK
What is a hashtag or the # symbol?#NHSTweets | @BCPSQC
@NHSInstituteUK
What else are hashtags important for?#NHSTweets | @BCPSQC
@NHSInstituteUK
What else are hashtags important for? TRENDING This occurs when
a hashtag is used so often that it becomes one of the most popular
conversations in the world or a specific region.#NHSTweets |
@BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
Hashtags Commonly used hashtags e.g., #stroke
#healthcare#NHSTweets | @BCPSQC @NHSInstituteUK
Hashtags Commonly used hashtags e.g., #stroke #healthcare
Organic hashtags e.g., #NHSChange, #NHSTweets Fun
hashtags#NHSTweets | @BCPSQC @NHSInstituteUK
Hashtags Commonly used hashtags e.g., #stroke #healthcare
Organic hashtags e.g., #NHSChange, #NHSTweets Fun hashtags Normal
Tweet Was able to send out my first tweet!#NHSTweets | @BCPSQC
@NHSInstituteUK
Hashtags Commonly used hashtags e.g., #stroke #healthcare
Organic hashtags e.g., #NHSChange, #NHSTweets Fun hashtags Normal
Tweet With a Hashtag Was able to send out my Was able to send out
my first first tweet! tweet! #happydance#NHSTweets | @BCPSQC
@NHSInstituteUK
Does everything on Twitter have to be public?#NHSTweets |
@BCPSQC @NHSInstituteUK
Does everything on Twitter have to be public? No! Direct
Message (DM): send a private message (like a text
message)#NHSTweets | @BCPSQC @NHSInstituteUK
Does everything on Twitter have to be public? No! Direct
Message (DM): send a private message. (like a text message) Normal
Tweet Hi @helenbevan! How are you?#NHSTweets | @BCPSQC
@NHSInstituteUK
Does everything on Twitter have to be public? No! Direct
Message (DM): send a private message. (like a text message) Normal
Tweet Direct Message Hi @helenbevan! How d helenbevan hi Helen! How
are you? are you?#NHSTweets | @BCPSQC @NHSInstituteUK
@ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
@ # RT DM#NHSTweets | @BCPSQC @NHSInstituteUK
Do tweeters ever meet up?#NHSTweets | @BCPSQC
@NHSInstituteUK
Do tweeters ever meet up? Yes! Its called a Tweetup (Twitter +
Meetup). A meetup of Twitter-using individuals or those interested
in Twitter who usually share a common interest#NHSTweets | @BCPSQC
@NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
What happens if you make a mistake?#NHSTweets | @BCPSQC
@NHSInstituteUK
What happens if you make a mistake? Not to worry. You can
delete tweets. Or if its a honest mistake, you can correct
yourself. Like you would do with an email if you forgot to attach a
file, you would follow up with a secondary email either saying
heres the file or admitting your mistake!#NHSTweets | @BCPSQC
@NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets | @BCPSQC @NHSInstituteUK
Twitter Basics: Learning the Lingo #NHSTweets | @BCPSQC
@NHSInstituteUK
Twitter Basics: Learning the Lingo Tweet = Sending a message on
Twitter Retweet (RT) = Sharing what someone else has tweeted @
Symbol = Prefaces every Twitter ID # Hashtag Symbol = Use to
organize information Direct Message (DM) = A private message
Tweetup = A Twitter meet up #NHSTweets | @BCPSQC
@NHSInstituteUK
10 Things to Keep in Mind While Tweeting#NHSTweets | @BCPSQC
@NHSInstituteUK
1. People are more apt to value your tweets ifthey include
relevant and interesting content.#NHSTweets | @BCPSQC
@NHSInstituteUK
2. Be two-way. Ask Questions.#NHSTweets | @BCPSQC
@NHSInstituteUK
2. Be two-way. Ask Questions. Make tweets engaging and
informative. Feel free to crowd-source for information or feedback.
The point is to be engaging.#NHSTweets | @BCPSQC
@NHSInstituteUK
An example!#NHSTweets | @BCPSQC @NHSInstituteUK
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
#NHSTweets
3. When tweeting try to keep it short (under 120
characters)#NHSTweets | @BCPSQC @NHSInstituteUK
3. When tweeting try to keep it short (under 120 characters)
That way people have room to easily add a message when they
re-tweet youTip: if you have a lot to say, break it up into several
tweets rather than one long one.#NHSTweets | @BCPSQC
@NHSInstituteUK
4. Provide credit for sourced information#NHSTweets | @BCPSQC
@NHSInstituteUK
4. Provide credit for sourced informationMention those involved
in an event, article, etc. and / orwho produced the informationThis
will help you get your content out to a larger audienceas itll show
up on their feed and they may even just re-tweetyou#NHSTweets |
@BCPSQC @NHSInstituteUK
How often should I Tweet?#NHSTweets | @BCPSQC
@NHSInstituteUK
How often should I Tweet?5. Tweet as little or as frequently as
you likeA tweet every couple of days is okay and so is 10 tweets a
day its up toyou and the content youd like to share.#NHSTweets |
@BCPSQC @NHSInstituteUK
6. Tweet @ People. Have conversations with your followers. It
pays to have twitter fans. You can mention partners or other
organizations they might re- tweet you or start a conversation.
Include your team members Twitter handles when needing to bring
something to their attention or start a conversation. #NHSTweets |
@BCPSQC @NHSInstituteUK
7. Use Hashtags.#NHSTweets | @BCPSQC @NHSInstituteUK
7. Use Hashtags. But dont over use them#NHSTweets | @BCPSQC
@NHSInstituteUK
7. Use Hashtags. But dont over use them Normal Tweet The
surgical checklist is a great tool for quality improvement and to
reduce complications in a hospital. #Surgery cc
@atul_gawande#NHSTweets | @BCPSQC @NHSInstituteUK
7. Use Hashtags. But dont over use them Normal Tweet Overused
Hashtag Tweet The surgical checklist is a great The #surgical
#checklist is a great tool for quality improvement #tool for
#qualityimprovement and to reduce complications in and to reduce
#complications in a a hospital. #Surgery cc #hospital. #Surgery cc
@atul_gawande @atul_gawande#NHSTweets | @BCPSQC
@NHSInstituteUK
When should I Tweet?#NHSTweets | @BCPSQC @NHSInstituteUK
When should I Tweet? Up to you.#NHSTweets | @BCPSQC
@NHSInstituteUK
When should I Tweet? Up to you. When you have time to tweet.
When you have something to share: a quote, an article, a toolkit, a
model, a job posting etc When youre at an event.#NHSTweets |
@BCPSQC @NHSInstituteUK
Afternoon is the best time to tweet. 430pm specifically. via
@danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
When should I Tweet?8. You can also schedule tweets to
provideframework for discussion throughout the dayand avoid sending
multiple tweets all at once.#NHSTweets | @BCPSQC
@NHSInstituteUK
When should I Tweet?8. You can also schedule tweets to
provideframework for discussion throughout the dayand avoid sending
multiple tweets all at once.Hootsuite is a great tool that can help
you do this easily. #NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links#NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links Use a tool that shortens links#NHSTweets |
@BCPSQC @NHSInstituteUK
9. Provide links Use a tool that shortens links Actual Link
http://www.changemodel.nhs.uk/pg/dashboard#NHSTweets | @BCPSQC
@NHSInstituteUK
9. Provide links Use a tool that shortens links Actual Link
http://www.changemodel.nhs.uk/pg/dashboard Shortened Link
ow.ly/cenYS#NHSTweets | @BCPSQC @NHSInstituteUK
9. Provide links Use a tool that shortens links TIP: links are
placed at the end / middle of a tweet#NHSTweets | @BCPSQC
@NHSInstituteUK
9. Provide links Use a tool that shortens links TIP: links are
placed at the end / middle of a tweet Good Tweet with a link
Twitter club for #NHSchange model tom 4pm! All are welcomed to
join: bit.ly/L6lbX2 #NHSTweets#NHSTweets | @BCPSQC
@NHSInstituteUK
9. Provide links Use a tool that shortens links TIP: links are
placed at the end / middle of a tweet Good Tweet with a link Bad
Tweet with a link Twitter club for #NHSchange bit.ly/L6lbX2 Twitter
club for model tom 4pm! All are #NHSchange model tom welcomed to
join: 4pm! All are welcomed to bit.ly/L6lbX2 #NHSTweets join.
#NHSTweets#NHSTweets | @BCPSQC @NHSInstituteUK
via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
via @danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
10. Try to avoid unknown or informal abbreviations via
@danzarrella#NHSTweets | @BCPSQC @NHSInstituteUK
10. Try to avoid unknown or informal abbreviations We know its
hard as you have only 140 (actually 120) characters, but its best
we avoid them so that everyone can understand and it is clear what
is being said. via @danzarrella #NHSTweets | @BCPSQC
@NHSInstituteUK
10. Try to avoid unknown or informal abbreviations We know its
hard as you have only 140 (actually 120) characters, but its best
we avoid them so that everyone can understand and it is clear what
is being said. Avoid shorthand e.g gr8 (great), 2 (to), 4 (for) and
u (you) via @danzarrella #NHSTweets | @BCPSQC @NHSInstituteUK
10. Try to avoid unknown or informal abbreviations We know its
hard as you have only 140 (actually 120) characters, but its best
we avoid them so that everyone can understand and it is clear what
is being said. Avoid shorthand e.g gr8 (great), 2 (to), 4 (for) and
u (you) Its like using acronyms in health care best to avoid. E.g.,
HCT = Hematocrit (blood test) or could be hydrochlorothiazide (and
outside health care to some it refers to Higher Colleges of
Technology). via @danzarrella #NHSTweets | @BCPSQC
@NHSInstituteUK