Using Online Technology to Boost Your Business

By Ben Greenfield

2 Easy Steps To Instantly Transform Yourself From Social Media Dinosaur to Extremely Competent

Online Ninja.

The Two Steps…

1. Make Content.

2. Share Content.

Meet Moo.

Sample Sales Week

Content Is King.

The Big Three

1. Articles2. Audios3. Videos

Articles:

Blog Wordpress Thesis theme Plugins

SEO By Yoast IntenseDebate WP Touch OnSwipe Sexy

Bookmarks

Don’t Have A Blog?

Automated Distribution Unique Article Wizard

Physical Distribution EzineArticles Wellsphere Triathlon Websites Club/Team

Newsletters

Moo’s Flash: You Can Turn Your Articles/Blog Into A Product.

Audios

Podcast Garageband/Audacity Libsyn (not Amazon) Powerpress plugin (in

Wordpress) Podcast Directories at

Podcast411.com Live Events

Moo’s Flash: Don’t Have A Podcast? Be A Guest.

Videos

Easy Setup GreenScreen video

studio (Chromakey) Sony Bluetooth

microphone iMovie Video Directories

(OneLoad or Traffic Geyser)

Moo’s Flash: You Don’t Have To Be On Video – Use Powerpoint + Camtasia

Sharing Content: Social Media

Big Five 1. Twitter 2. Facebook 3. Google+ 4. LinkedIn 5. E-Mail

Automation: Hootsuite

Tracking: Klout

Use Twitter for…

Sharing Content “I just released this video, check it out:

“

Asking Questions & Answering Questions What frustrates you most about

wetsuits?

Sharing Cotent: Social Media

Use Facebook for…

Sharing Content Upload or link to existing videos, audios or blog

posts

Conversations & Contests. How many of you did Ironman Wisconsin this

weekend? How’d it go? Write a caption for this photo! Best caption gets a

free e-book.

Customer Support & Education

Use Google+ for…

Sharing Content

Mini-Blogs

Use LinkedIn…

Sharing BUSINESS Content

Networking

Hiring/Applying

Moo’s Flash: Use Posterous.

Use E-Mail for…

Sharing Content

Special Offers (in moderation)

Sharing Content: E-Mail

Distribution 1shoppingcart MailChimp ConstantContact

List Opt-In With Special Offer

Sharing Content: E-Mail

Headline Odd numbers (37 Ways To Become A Better

Biker) Question (Do You Make This Transition

Mistake?) Percentages (99% Of Triathletes Do This

Wrong) Video (Choosing A Triathlon Shoe [video])