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Pic2Go technology automatically tag race photos using special 2D barcodes printed on race bibs. Large number of photos are automatically tagged - enabling runners to instantly have their photos posted to Facebook. Races and sponsors worldwide are using Pic2Go to grant runners with branded race photos to share on Facebook while generating huge social-media reach for the race or the sponsor. For more info - http://www1.pic2go.com/sports
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Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Pic2Go Leveraging Sports
Photography
World’s Most Effective Sports Photo-Marketing Technology
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Event Photos Instantly Available for Participants Event Photos Instantly Available for Participants
to Share on Facebook
1
2
3
Publish Photos to Participants’ Facebook
Automate Tagging of Participants in
Photos
Open Sponsorship Opportunities
For the first time, Sports Photography has been enhanced with a unique and
powerful technology – enabling Instant Photos Tagging and Sharing
� Reduce tagging time � Save tagging costs
� Excite your race participants � Acquire new fans� Link to your photo-purchasing system
� Great sponsorship channel for race sponsors
� Drives huge viral reach for branded photos
� Strengthen participants’ connection to sponsor
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
The Pic2Go PlatformThe Pic2Go Platform
Powerful Photo-Tagging Platform for Instant Photo-Tagging, Sharing and
“Likes” collection
Pic2Go innovative technology tags tens of thousands of photos per hour with a phenomenal
precision rate(<1% false recognition )
Special 2D barcodes
printed on bibs
Runnersauto-tagged in photos
Runners share branded photos to Facebook +
“Like” brand page
Rich performance dashboard for on-line monitoring,including social-
media reach measures
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Sponsorship Model - The Gillette ShowcaseSponsorship Model - The Gillette Showcase
Over 3 Million Facebook Impressions for Gillette-Branded Marathon Photos !
Gillette sponsored the Pic2Go service at
2013 Tel Aviv Marathon
Highlights
30K Runners
100K PhotosTaken
10K Albums Shared
>3M Facebook Impressions !
30 Photographers
The activity was most successful !
Instant publishing of photos generated huge viral reach and exceptionally positive buzz,
on-line and offline.
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
More Pic2Go Events and SponsorsMore Pic2Go Events and Sponsors
Pic2Go is used at Running Races, Cycling Races, Marathons, Triathlons and more…
IsramanLong Distance
Triathlon SAMSUNG
Nike Night RunTel AvivNike
2013 Malta MarathonGillette
The North Face Endurance Challenge -Argentina
The North Face
2013 Moscow
Marathon
Adidas Moon RunIsrael
Adidas
Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]
Email: [email protected]: www.pic2go.com
: Pic2Go for Sports Events
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