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Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected] Pic2Go Leveraging Sports Photography World’s Most Effective Sports Photo-Marketing Technology

Pic2Go - Race Photos Tagging and Social Sharing Technology

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Pic2Go technology automatically tag race photos using special 2D barcodes printed on race bibs. Large number of photos are automatically tagged - enabling runners to instantly have their photos posted to Facebook. Races and sponsors worldwide are using Pic2Go to grant runners with branded race photos to share on Facebook while generating huge social-media reach for the race or the sponsor. For more info - http://www1.pic2go.com/sports

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Page 1: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

Pic2Go Leveraging Sports

Photography

World’s Most Effective Sports Photo-Marketing Technology

Page 2: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

Event Photos Instantly Available for Participants Event Photos Instantly Available for Participants

to Share on Facebook

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Publish Photos to Participants’ Facebook

Automate Tagging of Participants in

Photos

Open Sponsorship Opportunities

For the first time, Sports Photography has been enhanced with a unique and

powerful technology – enabling Instant Photos Tagging and Sharing

� Reduce tagging time � Save tagging costs

� Excite your race participants � Acquire new fans� Link to your photo-purchasing system

� Great sponsorship channel for race sponsors

� Drives huge viral reach for branded photos

� Strengthen participants’ connection to sponsor

Page 3: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

The Pic2Go PlatformThe Pic2Go Platform

Powerful Photo-Tagging Platform for Instant Photo-Tagging, Sharing and

“Likes” collection

Pic2Go innovative technology tags tens of thousands of photos per hour with a phenomenal

precision rate(<1% false recognition )

Special 2D barcodes

printed on bibs

Runnersauto-tagged in photos

Runners share branded photos to Facebook +

“Like” brand page

Rich performance dashboard for on-line monitoring,including social-

media reach measures

Page 4: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

Sponsorship Model - The Gillette ShowcaseSponsorship Model - The Gillette Showcase

Over 3 Million Facebook Impressions for Gillette-Branded Marathon Photos !

Gillette sponsored the Pic2Go service at

2013 Tel Aviv Marathon

Highlights

30K Runners

100K PhotosTaken

10K Albums Shared

>3M Facebook Impressions !

30 Photographers

The activity was most successful !

Instant publishing of photos generated huge viral reach and exceptionally positive buzz,

on-line and offline.

Page 5: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

More Pic2Go Events and SponsorsMore Pic2Go Events and Sponsors

Pic2Go is used at Running Races, Cycling Races, Marathons, Triathlons and more…

IsramanLong Distance

Triathlon SAMSUNG

Nike Night RunTel AvivNike

2013 Malta MarathonGillette

The North Face Endurance Challenge -Argentina

The North Face

2013 Moscow

Marathon

Adidas Moon RunIsrael

Adidas

Page 6: Pic2Go - Race Photos Tagging and Social Sharing Technology

Copyright © 2010-2014 Pic2Go Ltd. www.pic2go.com [email protected]

Email: [email protected]: www.pic2go.com

: Pic2Go for Sports Events

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