“Rock the Hawks” Football Contest (Market 893 vs. Market 894)

Seahawks Game December 29th, 2013

Objectives

1. Drive brand awareness 2. Drive excitement with the stores and customers tied

to a regionally relevant event 3. Overdrive POS during contest period 4. Drive awareness of core products and promotions 5. Prep stores for holiday execution 6. Reward stores and end-users

POS Contest & Prize Contest • Store vs. Store POS contest •Contest runs from Nov. 11th to Dec. 6th • Percentage lift increase of contest period vs. last year during same time period • Focus categories: DEWALT, Bostitch, & Porter Cable • Store with highest percentage lift increase wins 1st place prize, store with the second highest percentage lift increase wins 2nd place prize

Qualifications • 100% Stanley Black & Decker corporate endcaps must be set during Q3/Q4 • Execution of either Hot Buy Table or Incremental Merchandising featuring at least three (3) of the Focus SKUs

Prize • The first place winner will receive 2 tickets to the Seattle Seahawks vs. St. Louis Rams football game on December 29th, 2013

• The second place winner will receive 2 tickets to the Seattle Seahawks vs. St. Louis Rams football game on December 29th, 2013

Winners will be announced on December 16th, 2013 and tickets will be distributed to winners by December 20th, 2013

Store vs. Store Best

Off-Shelf Execution

**The store with the most

creative football themed

incremental execution will

win 5 DeWALT shirts.

Shirts will be given to the

winning Store Manager to

disperse**

**Must email pictures to

Wayne.perry@sbdinc.com

by Nov. 18th**

Focus SKUs

DCK281D2 #234603

DCK290L2 #363227

DCK280C2 #254288

DCD790D2 #234547

DCF886D2 #234600

DCB201-2 #330557

DEWALT Pro Service Desk

Table/Merchandiser POG

DCF886D2 #234600

DCK290L2 #363227

DCD790D2 #235547

DCB201-2 #330557

DCK280L2 #254288

DCK281D2 #234603

Football Themed

Tie-In Accessories

**Stores need to execute at least three (3) of the Focus SKUs

Accessories DW1169 – 173158 DW2176 – 241486 DW2149 - 175477

PC & Bostitch Focus

BTFP72265 – 299318 BTFP72646 – 498816

PC218C-2 – 37894 PC418C-2 – 36099

PCCK402N2 – 104606

Lowe’s Support

1. Contest communication • Email blasts • AEP account communication • Account calls • Flyer distribution

2. Inventory support 3. Merchandising support 4. Training support

Official Contest Rules Competition The Stores will be measured and ranked in order, from highest to lowest, based on the percentage lift increase of the total dollar amount of all DEWALT, Bostitch and Porter Cable products sold during the Contest Period compared to the total dollar amount of all DEWALT, Bostitch and Porter Cable products sold in the same time period in 2012 (consisting of the same number of days as the Contest Period). The Store with the highest ranking (highest percentage lift increase) for the Contest Period will be declared the “First Place Winner” and the Store with the second highest ranking will be declared the “Second Place Winner”. If there is a tie among the highest-ranking Stores, the following will be used to break the tie – overall 2013 YTD POS of DEWALT, Bostitch and Porter Cable products. Qualification In order to enter this Contest, each Store must have 100% Stanley Black & Decker corporate endcaps executed and execute either a Hot Buy Table or Incremental Merchandiser containing at least three (3) of the Focus SKUs during the entire Contest Period.