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OFTA WorkshopCustomer-Oriented Customer-Oriented ApplicationApplication

Steve BeasonExecutive Director, Information TechnologyHong Kong Jockey Club

10 September 2002

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Introduction to HKJC

• Operator of pari-mutuel betting on horse racing & Mark Six lottery

• Not-for-profit organization

• Annual donations total HK$1 billion

• Contributes 10% of total HKSAR tax revenue

• Private club for 18,000 members

• Operator of pari-mutuel betting on horse racing & Mark Six lottery

• Not-for-profit organization

• Annual donations total HK$1 billion

• Contributes 10% of total HKSAR tax revenue

• Private club for 18,000 members

To be a world leader in the

provision of horse racing, sporting and

betting entertainment, and

Hong Kong's premier charity and

community benefactor

VISIONVISION

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Betting Channels

Percentage of Betting Turnover by Cash & Account Transactions

Cash Account

HK$m

29

42 4652 57 61 65 66 67 67 68

71 6758 54

4843 39 35 34 33 33 32

33

89/90 90/91 91/92 92/93 93/94 94/95 95/96 96/97 97/98 98/99 99/00 00/01

43,338 47,260 55,620 60,143 66,388 72,277 80,670 92,353 91,493 81,335 83,417 81,533

70

30

01/02

78,159

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IT Division Mission

In co-operation with our corporate and public customers,

the Information Technology Division will provide proven, high quality and

cost-effective technology-based solutions and services that exceed

agreed-upon business requirements.

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Next Generation Betting Channels

Betting Terminals Direct Input Devices Online Betting Information Dissemination

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Betting Terminal

Development Roadmap

Operator mode Self-service, touch-screen

Voice betting Interactive, voice recognition

Cash based Account based

Proprietary ticket Multiple tickets/ bet slips

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Customer Input Terminal

Development Roadmap

Proprietary machine Off-the-shelf multi-functions

Betting transactionBetting transaction + Info dissemination

Bulky, fixed line Slim, wireless

1991 2001199819941988

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Interactive Channel

Development Roadmap

Two-Way-Messenger, CIT, Mobile Phone Betting, eWin

Proprietary network Local operators network

Short Message Service Multi Media Service

E-Cert E-Cert, M-Cert

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Next Generation Direct Input Device

eWin

Two-Way-Messenger

MobileBettingService

Wireless modem

Bluetooth phone

Pocket PC + Wireless

Pack for GSM/GPRS

GPRS PDA Phone

CIT-PDA

CIT 6

3G Phone

Smart Phone

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Information Dissemination

Development Roadmap

Push mode Personalized, interactive

Text/ Image Multi-media

InformationInformation & entertainment

On-course/ Broadcast Online/ Mobile

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STRIDE

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Wireless Interactive Terminal

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Virtual Horse Racing

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Q & A