0Insert Client Name in Footer ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

Sporting Events tend to attract an older demographic, but in Australia the FIFA World Cup is skewing towards the younger audience

Interest in World Cup by DemographicsInterest in World Cup by DemographicsInterest in World Cup by DemographicsInterest in World Cup by Demographics

Q. Using a scale of 1 to 5, where 1 indicates you are not at all interested and 5 indicates you are very interested, please indicate your level of interest for the following events?

NOV 2008 to APRIL 2010

% of scores 4 or 5% of scores 4 or 5% of scores 4 or 5% of scores 4 or 5

36%

44%

28%

49%

45%

39%

29% 28%26%

Total Male Female M16-29 M30-44 M45+ F16-29 F30-44 F45+