The key to success

How to promote a minor sport?

Table of contentsO IntroductionO The key to successO Rugby & Golf: a success storyO Case study: hockey

The key to successO Simplified rules;O Promotion campaign;O Endorser (role model,

characteristic);O Big sponsors;O Simple equipment and accessibility;O Promote new markets.

Rugby promotional

Rugby: succes story

O Simplified rules: Rugby SevensO Promotion campaign; William Lawson, USAO Endorser; Chabal, WilkinsonO Big sponsors; Guinness, SkyO Simple equipment; Rugby ballO accessibility; Not yetO Promote new markets; USA

Nike commercial

Golf: succes storyO Simplified rules; Not yetO Promotion campaign; Nike commercial,

Start to golfO Endorser: Tiger Woods, Rory McllroyO Big sponsors; Nike, Rolex, AT&TO Simple equipment; Still expensiveO accessibility; Still difficultO Promote new markets; Global market

Case study HockeyO Simplified rules difficult rulesO Promotion campaign no promotionO Endorser: Jamie Dwyer, Kate Hollywood

Who knows them?O Big sponsors only local sponsorsO Simple equipment; Stick, BallO accessibility still elitistO Promote new markets not global

The endO Thibault TangheO Arne Van Den HoeckO Cedric Van Damme