#Sports_Power how to develop a relationship platform from a sporting event
sports dont sell
has never sold a shoe
basketball has never sold a shoe
has never sold a television
football has never sold a television
has never sold a cellphone
tennis has never sold a cellphone
have never sold a car
the olympics have never sold a car
so why the sports market revenue is expected to be 141 billion FONT: CMO COUNCIL in 2012 ?
quality sales adequation because sales is the direct consequence of quality and adequation of the offer.
and sport is an excelent vehicle to disseminate and qualify this offer.
sport is passion
sport is movement
sport is emotion
sport is to overcome
it is more profitable than any traditional media because it gives the message all these atributes, making it less invasive and more friendly.
sports can help you sell
W J A
W J When it comes to sport marketing, A Just do it if the context is adequate for your brand.
but one thing is right: in the vast world of sports, it`s easy to find a good context
sports are the best way to create relationship, they can be segmented into an infinity number of niches:
social regions attitude class lifestyle genre age
the objectives must be clear aggregate the sports values to the brand endomarketing activation contests brand exposure competitive differential market and trade relationship promotional theme to adjust the sponsorship correctly.
mass sports Forbes List of Most Valuable Sporting Event Brands in 2010: 1. Super Bowl - Brand Value of $420 million 2. Olympic Games (Summer) - Brand Value of $230 million 3. FIFA World Cup - Brand Value of $120 million 4. UEFA European Football Championship - Brand Value of $110 million 5. Major League Baseball World Series - Brand Value of $106 million 6. Daytona 500 - Brand Value of $100 million 7. Olympic Games (Winter) - Brand Value of $93 million 8. NCAA Men's Final Four - Brand Value of $90 million 9. Major League Baseball All-Star Week - Brand Value of $75 million 10. Kentucky Derby - Brand Value of $67 million
niche sports Global Champions Tour
how to transform a niche event into a marketing oportunnity for brands?
how to transform a niche event into a marketing oportunnity for brands? > see your sporting event as a product > develop a business plan > search for partners > attract your audience and the media
see your sporting event as a product core > luxury
develop a business plan how to comercialize the event? gastronomy fashion music relationship
search for partners sponsorship shares gastronomy fashion music relationship
attract your audience and the media niche > mass horse show > entertainment
thats what we do with A.O.I.H.S. and thats why we still sell all the sponsorship shares and attract U$15million in spontaneous media.
Champions aren't made in the gyms. Champions are made from something they have deep inside them -- a desire, a dream, a vision. Muhammad ali - the greatest boxer of all time