4th Annual Sports TechInvestment Pitching Competition

(2015)

What is the ASTN?

‘Provide leadership in the commercialisation, development and promotion of Australian-

inspired sports technologies’.

What is the ASTN?• Nationally-recognised network playing a lead role in

developing the sport tech industry.

• Not-for-profit member-based organisation compromising leaders from the industry.

• Assists organisations involved in sports technologies to develop, grow and take advantage of national and international opportunities.

Background to the Competition

• Uncover new sports technologies and assist entrepreneurs to commercialise these technologies.

• Educate entrepreneurs on what it takes to pitch a new sports tech innovation (ie. to an investor).

• Link entrepreneurs to sporting organisations, manufacturers, retailers, investors and consumers.

• Pipeline into other ASTN trade & businessdevelopment programs.

What are sports technologies?• Performance wear (Apparel and footwear)

• Protective wear

• Equipment

• Facilities / venue technologies

• Wearable devices

• Sports analytics

• Medical, Nutrition and Health products

• Sports digital solutions

What are sports technologies?

Sponsors & Supporters

Who can enter?• Any Australian individual, team, sporting

organisation or small-to-medium business (SME).

• SMEs must;• have an ABN;• generate less than $5 million p.a. in sales, and;• employ no more than 50 full-time equivalent employees.

Who can enter?• Sports tech concepts, early stage projects or start-up

businesses.

• Projects that have been commercially launched for less than 18 months (or yet to launch).

• Achieved less than $200,000 in sales.

• Note: ACT-based businesses of any size / maturity may apply for the ‘Business Excellence’ award

Who can enter?• Less than a total of $100,000 of angel / venture

capital or non-venture capital (e.g. government grants) to ‘commercialise’ the project. Note: projects that have received more than $100,000 in ‘Research & Development’ funding will be accepted (eg research, testing and validating in elite sport).

• Own or have the right to use the intellectual property developed.

• Not won a competition of a similar nature for the project.  

How to make a submissionSTAGE 1 – Go to www.astn.com.au

STAGE 2 – Review the ‘Competition Details’ document and this presentation.

STAGE 3 – Complete the ‘Investment Submission Template’.

STAGE 4 – Sign the ‘Non-Disclosure Agreement’.

STAGE 5 – Send to craig.hill@astn.com.au by 5:00pm Sunday 1st November.

All information is available on the website.

How to make a submission• Submissions MUST be completed on the Investment

Submission Template.

• Around 1,500 words.

• Up to 10 submissions will be invited to pitch for 8 minutes + 7 minute questions to a judging panel on Friday 6th November in Melbourne.

Key DatesDate Activity

Tuesday 29th September

Launch of Competition

Sunday 1st November (5pm)

Final Date for Submissions

Monday 2nd November

Submissions shortlisted to Top 10

Friday 6th November

Investment Pitching Day for Top 10 (8 min pitch)

Friday 6th November Winners Announced

Friday 13th November

Awards Ceremony – Canberra (Australian Sports Tech

Showcase & Executive Lunch)

The Judging Panel• Sports technology commercialisation experts from

ASTN’s network.

• Australian Sports Technologies Network (Executive)

• HeadStart Accelerator (Program Manager)

PrizesWinner / Runner’s Up

• $10,000 in cash (Winner) • $5,000 cash (Runners-up)• Free ASTN membership• Invitation to participate in ASTN’ HeadStart Accelerator

Program for up to 6 months. • Exhibition booth at the Australian Sports Technology

Showcase (Canberra) – 13th November • Free ticket to the Australian Sports Technology

Showcase Executive Lunch (Canberra) – 13th November (where Awards will be presented).

PrizesACT Government Prizes – Business Excellence / New Innovators Awards

• $5,000 – Sports Tech Business Excellence Award• $5,000 – Sports Tech New Innovators Award• Free ASTN membership • Exhibition booth at the Australian Sports Technology

Showcase (Canberra) – 13th November • Free ticket to the Australian Sports Technology

Showcase Executive Lunch (Canberra) – 13th November (where Awards will be presented).

PrizesOther Potential Opportunities

• Introduction to The Australian Sports Tech Company (Australia’s only dedicated seed and follow-on funder of Australian sports technologies) to explore seed funding.

• Eligibility into other ASTN Business Development / Trade Programs

Investment Submissions - advice for entrants

The Investment Submission Template

Assessment• Elevator pitch – 10%• Project Description – 10%• Market Opportunity – 20%• Target Market – 17.5%• Business Model – 15%• Financials – 15%• IP / Proprietary Knowledge – 12.5%

Investment Submissions - advice for entrants

Looking for the best commercial potential.

Projects . . .

• Potentially ‘disruptive’ technologies (ie game changing)• High level of innovation (ie business model and / or

product or service)• Competitive advantage (ie compared to competition)• Impact on global markets (ie scalable and exportable)

Investment Submissions - advice for entrants

Plans . . .

• Articulate• Clear target market (and how to sell to them) • Based on a scalable business model• Well considered financial projections• Strong chance of commercial success

Investment Submissions - advice for entrants

1. What ‘problem’ are you solving?• Why is the solution valuable?• Why will the target market buy your solution?• Why is it different to anything else already available?

Investment Submissions - advice for entrants

2. Identify and quantify the target market • Who will buy the product / service?• Quantify the size of the industry and / or target market?• Do your research! Has it been done before?• Why is your solution faster, better, smarter, cheaper?

3. How would the business operate (business model)• How are products / services delivered?• Key functions of the business / how would it work?• Is it scalable?

Investment Submissions- advice for entrants

4. Address each topic! • Template clearly explains what we want to know.• Make an articulate response to the question.

5. Use visuals (if you have them to accompany submission)• Pictures, diagrams, charts.• 3 min video clips.

Investment Submissions- advice for entrants

6. Don’t get over technical• Limited words.• Focus is on commercial outcomes.• Audience is angel investors and commercialisation experts.

Go to the website for all details . . . Good Luck!

www.astn.com.au