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Netting 3.2 billion viewers during the 2010 games, the World Cup is the most widely viewed sporting event in existence. While all eyes will soon be upon Brazil, that's not all they'll be focused on. Social media and TV use continue to converge, as more people are active on the second screen now than ever before. This is especially true for televised sporting events. According to a recent study, people watching sports are 30% more likely to use social media while tuning in than other socially connected TV viewers. What does this mean for World Cup advertisers? A huge opportunity to score with Facebook and Twitter. To help advertisers set up their social strategy, we've compiled a free guide that breaks down who's going to be tuning into the games this year, and how to best reach them.
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World Cup
Social Media advertiSing guide
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And it’s sure to be the most social World Cup ever. From the grandstands in Rio, to bar stools at the local pub, football fans from around the world will be tuning in.
The 2014 FIFA WoRld Cup Is AlmosT heRe…
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3.2 Billion people tuned in to the games in 2010 (that’s 46.4 percent of the world).
Almost 1 billion of whom watched some part of the final match:By viewer comparison...
The FIFA WoRld Cup Is The WoRld’s mosT WIdelY VIeWed spoRTING eVeNT.
The 2010 games in south Africa were broadcast to 204 countries on 245 different channels.
The stadiums themselves drew 3,170,856 total spectators, an average of 49,670 fans per match.
the Super Bowl
2010 World cup
108 mIllIoN
3.2 Billion
43 mIllIoN
31.7 mIllIoN
the academy awards
Sochi olympicsopening Ceremonies
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The soCIAl medIA WoRld Is BuzzING…Just look at the official FIFA World Cup social channels:
• The FIFA WoRld Cup Facebook page has 2.7m likes
• The 2014 FIFA WoRld Cup BRAzIl Facebook page has 10m likes
• And the Twitter account, @FIFAWoRldCup has 703k followers.
• Lest we forget Youtube, as the FIFATV channel has 681k subscribers.
And the numbers are only increasing. From January 24 - to March 24, both Facebook and twitter saw considerable growth:
• MoM FB Likes 216% increase
• MoM day Twitter Followers 33% increase
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CRoWds ARe AlReAdY GeTTING A kICk ouT oF The GAmes
It all started with the #Brazil2014 World Cup draw (#Wcdraw), which saw upwards of 1.7 million tweets.
World Cup related hashtags are being used constantly.
#WorldcuP
#FiFa
#WorldcuP2014
#Brazil2014
#FiFaWorldcuP
137k
103k
39k
17k
7.4k
in the past 30 days:
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• Who is talking about the 2014 World Cup on social media
• how targeting can help you find World Cup fans who are most likely to convert
• how timing can be used to reach these fans in real-time, at the moments when they are most engaged
get the free guide here.
doWNloAd The Full FRee GuIde To leARN:
