Transmedia Storytelling - An Introduction

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  • Transmedia StorytellingImpulse for the Hamburg Writers Group-Meeting | December, 2010Christian Riedel

  • New technologies change the way we tell stories. The stories do not change so fast.

  • h"p://www.youtube.com/watch?v=ejL3nMl9hRY

    Stories are about life and love.

    http://www.youtube.com/watch?v=ejL3nMl9hRYhttp://www.youtube.com/watch?v=ejL3nMl9hRY

  • Stories are about heroes.

    h"p://www.youtube.com/watch?v=cZUUVV2rjoc

    http://www.youtube.com/watch?v=cZUUVV2rjochttp://www.youtube.com/watch?v=cZUUVV2rjoc

  • Twi"er.com/Tiny_tales

    Stories can be very short.

  • The ingredience for a good story are still the same.

    CharacterTheme Conflict EmpathyChange

  • Nevertheless combining media-plattforms to tell a story allows a deeper experience for your audience.

    Conspiracy for good by Tim Kringh"p://youtu.be/wN590e-fopc

    http://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopchttp://youtu.be/wN590e-fopc

  • This is called:

    TRANSMEDIA STORYTELLING

    Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

    So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.

    http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

    http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.htmlhttp://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

  • Classic StorytellingCinema/TV/Written/Theater Branding

    Advertising/Public Relations

    Interactive Software Apps/Games/Service

    Transmedia Storytelling

    Digital Basis 1: Convergence

    Digital Basis 2: Social Media

    BrandedApplications

    ExperienceConvergence

    BrandedEntertainment

  • In order to think Tr

    ansmedia it is

    necessary to look

    at a story beyond t

    he

    layer of plattform s

    eparation.

    Co-CreationDialogue

    Sharing&Spreading

    The Multimedia

    Website

    Virtual and PhysicalSpace blurring into each other

    Alternate Reality

    Points/Batches Immersive Graphics

    Makes everyting digital mobile

    The Book

    The Theatre The Cinema

    The Opera

    The TVStory Social MediaPlattformsThe

    Mobile Experience

    TheGaming

    Experience

    Layer of PlattformSeparation

    Digitalisation Layer

    SocialisationLayer

    Mobilisation Layer

    GamificationLayer

    Content is releasedfrom plattform.

    Combines formallyseparated media plattforms

    Particpation

    The TV-Spot

    Story created for a specifc media-plattform

    Adds Social Contextto Digitalized Content

    Everything can become a game.

    Digital Gaming adds:

  • The first step into T

    ransmedia Storyte

    lling is to go

    from creating a sto

    ry towards creating

    a

    STORYWORLD.

    Its like the Star Wa

    rs Universe: Every

    fictional planet

    can contain a millio

    n stories.

  • Theme Character

    Conflict Empathy

    Story 1

    Storyworld

    Theme Character

    Conflict Empathy

    Story 2

    Theme Character

    Conflict Empathy

    Story 3

    Theme Character

    Conflict Empathy

    Story n

    A STORYWORLD a

    llows you to

    tell multiple and uiq

    ue stories

    that can be told diff

    erently but

    relate to another.

  • Transmedia Experience

    Text

    Acting

    Game ArchitecturePictures

    Voice

    Video

    ,Language

    Level of Audience Participation

    Low HighLinearNarrative

    VirtualWorld

    SandboxGame

    Branchingtree-like Narrative

    CoCreating

    A Transmedia Expe

    rience is a

    complex architectu

    re based on

    four related quadra

    nds

    Live

    Digital

    Devices

    Social Plattforms

    Distribution Technologies & Plattforms

    How do I tell a Story within the world?

    How much audienceparticipation is allowed?

    Whitch plattformssuit the story best?

    How can stories be connected?

    How do new plattforms make new stories possible?

    AlternateRealityGame

    Consumption Participant

  • So how to approach Transmedia Storytelling as a writer*

    *or any other creative thinker

  • Think big:

    What is the world, t

    he mission behind

    a

    single story?

  • Explore digital Plattforms, engage in online conversations always thinking: How can I use this for Storytelling?

    h"p://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/

    http://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/http://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/

  • Play games to understand interactivity.

  • BECOME A MARKETEERFirst: Because every brand owns a story.

    Second: Because everything you do online is marketing.

  • Read this great article: http://tinyurl.com/autorentreff-transmedia2

    http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2http://tinyurl.com/autorentreff-transmedia2

  • h"p://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-geXng-started/

    And watch this great talk: http://tinyurl.com/autorentreff-transmedia

    http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/http://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmediahttp://tinyurl.com/autorentreff-transmedia

  • Start doing stuff.

  • ThanksChristian Riedel

    Writer, Creative Consultant[Transmedia Storytelling, Planning and Ideaspotting]

    @mindcaffeine on twittercreativeglasses.blogspot.com

    www.creativeglasses.de

    http://www.creativeglasses.dehttp://www.creativeglasses.de