T H E # H A S H TA G G E N E R AT I O N

FA I T H A N D S O C I A L M E D I A

C A T H O L I C Y O U T H M I N I S T R Y

W H AT I T M E A N S T O B E O N S O C I A L M E D I A A S A P E R S O N O F # FA I T H ? A N D ‘ H O W T O ’ U S E 3 S M C H A N N E L S . ( F B , P, T )

T H I S P R E Z O I S A B O U T …

#Sorry #nospace

A P O S T O L I C E X H O R TAT I O N E VA N G E L I I G A U D I U M O F T H E H O LY FAT H E R

F R A N C I S

In today’s world of instant communication and occasionally biased media coverage, the message we preach runs a greater risk of being distorted or reduced to some of its secondary aspects. In this way certain issues which are part of the Church’s moral teaching are taken out of the context which gives them their meaning. The biggest problem is when the message we

preach then seems identified with those secondary aspects which, important as they are, do not in and of themselves convey the heart of Christ’s message. We need to be realistic and not assume that our audience

understands the full background to what we are saying, or is capable of relating what we say to the very heart of the Gospel which gives it meaning,

beauty and attractiveness.

W H AT I S T H E H E A R T O F T H E G O S P E L ?

B O Y W A N D E R S O N T O S TA G E W I T H P O P E F R A N C I S

# P O P E F R A N C I S

– S O C I A L M E D I A R E A C T I O N S T O L I T T L E B O Y W A N D E R I N G O N S TA G E W I T H P O P E F R A N C I S

“Love. Kid runs on stage during @Pontifex speech, hugs him, Pope sits him on his chair to continue

the speech. pic.twitter.com/zxghWLpwtb”

"Just another display of the #pope and his kindness. Awwwww”.

news.com.au “Far be it for us to go all preachy,

but we've got a fair idea that #Jesus himself would have done something similar.”

“The greatest thing that you can do through social media is to give all glory and

honour to Christ, who is the heart of the gospel”

Teachings of the Church Faith in Action

Strike a #balance

S AY # H E L L O

A W E L C O M I N G C O M M U N I T Y

W H E N Y O U F I R S T M E E T S O M E O N E , W H AT I S Y O U R P R I M A R Y W AY O F C O N N E C T I N G W I T H T H E M ?

C O N S I D E R T H I S :

W AY S O F C O N N E C T I N G I N ‘ R E A L’ L I F E

• Inviting to a prayer meeting or a community gathering

• Sharing food, or in Vincent’s case, #cake ;)

• Introducing them to your group of friends

• Keeping in touch and extending friendship

• Being there for people in times of need

• Sharing your gifts, talents and words of faith with them

C O N N E C T I N G T H R O U G H S O C I A L M E D I A # T I P S

• ‘Inviting’ people to your online groups

• Introducing friends through tagging/posting

• In a group, keeping in touch through updates, positive messages, uplifting words, and messages where appropriate

• Let them know that you are there - Outreach programs, invitations to counselling, volunteer work, helping the homeless

• Opportunities for ‘faith in action’

FA C E B O O K = E D G E R A N K

E V O K E T H E R I G H T E M O T I O N S

C R E A T E I M A G E S T H A T W I L L C A P T U R E A T T E N T I O N

C R E A T E A M E M O R A B L E H A S H TA G

U S E E V E N T S T O S P R E A D T H E W O R D

C R E A T E A C O L L E C T I V E

# FA C E B O O K T I P S

- F U LT O N J . S H E E N

“Patience is power. Patience is not an absence of action;

rather it is ‘timing’ it waits on the right thing to act,

for the right principles and in the right way.”

Q U E S T I O N S T O A S K W H E N C R E AT I N G F B C O N T E N T

• Is the text too long?

• Is it entertaining, or surprising?

• Is the photo striking and of high quality?

• Is the call to action in the right place?

• Is this interesting in any way? to anyone? For real?

• Are we asking too much of the person consuming the content?

– G A R Y VAY N E R C H U K

“Listen well on Twitter”

B E Y O - S E L F !

# H A S H TA G A W A Y. G I V E M E A N I N G . M E A N S O M E T H I N G T O P E O P L E . R E L A TA B I L I T Y I S # K E Y

# S O M E T I M E S Y O U J U S T H A V E TO … .

# S O M E T I M E S Y O U J U S T H A V ET O L E A N O N J E S U S

# S O M E T I M E S Y O U J U S T H A V E TO B E H U M B L E

# T W I T T E R T I P S

T W I T T E R C U LT U R E

• Get creative, have fun, start experimenting with creating content on the spot, because the trending topics you see one minute will be gone the next. They have short life spans.

- # W H AT W O U L D V I N C E N T S AY ?

#Sometimesyoujusthavetohavecake

Q U E S T I O N S T O A S K A B O U T Y O U R T W I T T E R C O N T E N T:

• Is it to the point?

• Is the hashtag unique and memorable?

• Is the image attached high quality?

• Does your voice sound authentic?

• Will it resonate with the twitter audience?

P I N T E R E S T # H E L L O

.

z

How do you introduce yourself?

M Y ‘ J E S U S ’ P I N T E R E S T B O A R DH T T P : / / W W W. P I N T E R E S T. C O M / FA Y D S O U Z A /

L A B E L Y O U R A R T I C L E S

U S E A G R E AT I M A G E

A D D Y O U R B L O G A D D R E S S

TA G Y O U R P H O T O S

S H A R E O T H E R S C O N T E N T

# P I N T E R E S T T I P S

Q U E S T I O N S T O A S K A B O U T Y O U R P I N T E R E S T C O N T E N T:

• Is my picture mega-awesome?

• Did I give my boards clever, creative titles?

• Does every photo include a hyperlink?

• Could this be an ad??

• Is it easily categorised so people don’t need to think twice about where to repin it?

E VA N G E L I S AT I O N O N S O C I A L M E D I A :

• What’s your key message?

• Are you a ‘preacher’ AND a ‘doer’?

• Cultivating a lift-up attitude rather than a put down.

• Use different channels consistently

FA Q S

• Should I answer comments on social media?

• How much is too much?

• When should I post my updates?

• How often should I post? How much of it should reflect my Catholic faith?

Represent Jesus no matter what platform you’re on!

#theend

Resources: Jab, Jab, Jab, Right Hook

Gary Vaynerchuk