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Why do we publish, and what does it mean? From the designers, to the builders, to the writers, to the site owners: we are all publishers. What is the significance of the WordPress platform, and why do we do what we do? In this talk, I’ll discuss the power of WordPress, and the awesomeness that is publishing with this great tool.
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Why We Publish@krogsgard
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What is publishing?
“Publishing is the process of production and dissemination of literature, music, or information — the activity of making
information available to the general public.”
http://en.wikipedia.org/wiki/Publishing
“the number of people who create content on the internet represents approximately 1% (or less) of the
people actually viewing that content”
http://wordpress.org/about/philosophy/
The Vocal Minority
“Publishing includes the stages of the development, acquisition, copy editing,
graphic design, production – printing (and its electronic equivalents), and marketing
and distribution”
http://en.wikipedia.org/wiki/Publishing
YOU
What did we publish with?
Radio
Television
Telegram
Telephone
Scroll
Word of mouth
Newspaper
Pamphlet
Books
Letter
Stories
Advocacy
Advertisement
Commerce
Journalism
$$$
“With the advent of digital information systems and the Internet, the scope of publishing has expanded
to include electronic resources”
http://en.wikipedia.org/wiki/Publishing
The information super highway
What has changed?
Everything
Bar ^
What do we look like?
Hobbyists
Tinkerers
Professionals
Publishing tools
Content Management
$$$
if ( $cms == $$$ ) $problems == 99;
$open_source = ‘ftw’;
“We were never setting out to disrupt the New York Times or the Guardian. Who we were disrupting were the vendors who were
charging you guys $5 and $10 million for crappy software.”
http://www.theguardian.com/media-network/media-network-blog/2013/sep/03/democratise-publishing-matt-mullenwegg-cloud
if ( $cms != $$$ ) $problems == null;
!
// @todo: unit tests
Democratize publishing
20%+
When publishing is available at a mass level, wonderful
things can happen.
“Up until hitting the publish button, email had been my main
interaction with the outside world.” - Glenda Watson Hyatt, doitmyselfblog.com
https://www.youtube.com/watch?v=ajqq9bHomn8#t=105
Citizen journalismhomewoodatlarge.wordpress.com
bhamterminal.com
Local journalismweldbham.com
abc3340.comyellowhammernews.com
AdvocacyREVBirmingham.org
foundationbirmingham.org
Arts & entertainmentcaskanddrum.comironcitybham.com
artsbma.org
Business & eCommercejimnnicks.com
brasfieldgorrie.comrobinsmorton.comcocacolaunited.com
finecabin.com
Education & non-profitssightsaversamerica.org
betterbasics.orgjonesvalleyteachingfarm.org
eng.ua.edu
These stories exist all over the world.
We make the web.
We are the information super highway.
It’s super fun!
We are publishers.
We transform businesses, institutions, and people’s lives — all through our
efforts as designers, developers, content creators, and marketers.
This is why we publish.
(and it’s nice to make some $$$ while we’re at it)
Why We Publish@krogsgard
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