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Create and sell interactive e-booksfor mobile devices
TRENDS OF GLOBALBOOK MARKET
According to Infiniti Research Limited 2014
2013
2014
2019
Market volume (2014): $151 bln
DYNAMICS OF E-BOOKS SALES GROWTH
4,5 12,6 27,8
95,5 87,4 72,2
Printed books salesare decreasing, e-books sales are increasing;
Self-publishing boom lifts sales by 60% in 2014
The number of people reading on mobile devices is growing rapidly.
BOOK MARKETPROBLEMS
High costs of digital books production
Most popular bookformats are not suitable
for children literatureand illustrated books
Traditional e-bookshave low additional cost
Publishers and authors don’t have necessary skills for promotingand selling books
in digital environment
MOST PUBLISHERS AND AUTHORS HAVE DIFFICULTIESENTERING DIGITAL MARKET BECAUSE OF:
$ $
THE SOLUTIONIS UNDERPAGE
Gives an opportunityto create, design and publish multiplatform digital editions of illus-
trated books and books with special needs (tests,
gaming elements etc)
Reduces the cost of pro-duction (does not require
programming skills)
Helps to create books that have high additional cost
Has its own distribution platform in AppStoreand GooglePlay and
reduces costs of promo-tion in stores
THE SERVICE SOLVES PROBLEMS OF PUBLISHERS AND AUTHORS OF CHILDREN LITERATURE,ILLUSTRATED AND EDUCATIONAL BOOKS.
€$
UNDERPAGE
On-line editor for creating multiplatforn interactive e-books for iOS and Android without programming skills
editor.underpage.com
Apps for iOS and Android for distribution of books created in UnderPage Editor
UnderPage aggregates interactive ebooks of third-partyinteractive books publishers in the stores
We publish interactive books of different genres underpage.com
SERVICE FOR CREATING AND SELLINGINTERACTIVE EBOOKS FOR IOSAND ANDROID
EDITOR
STORES
DIGITAL PUBLISHING HOUSE
GLOBAL MARKETS
More than 70% of global book market 25% of global book marketENGLISH SPEAKING WORLD SPANISH SPEAKING WORLD
UNDERPAGE: HOW IT LOOKS NOW
ON-LINE EDITOR
UNDERPAGE ALLOWS TO CREATEAND DISTRIBUTE A BOOKTHAT CONTAINS GRAPHICS,AUDIO AND VIDEO
Book Creation
Book DistributionFor iOS and Android tablets
Reports and PaymentsWe use revenue share model and pay 50% of revenue to the
creator of the book
STORES
PAYMENT SERVICE
UNDERPAGE BOOKS
Featured by Russian AppStore Created together with charitable
foundation «Detskiy Palliativ»Was nominated to state award
Book of the Year 2013
INTERACTIVE BOOK
BOOK BUDDHA’SLITTLE FINGER
VIKTOR PELEVIN
INTERACTIVE BOOK
THE GREAT GATSBYF. SCOTT FITZGERALD
INTERACTIVE BOOK
PRINCESS AND THE PEAHANS CHRISTIAN ANDERSEN
UNDERPAGE PLANSTARGETS FOR 2015
To launch interactive books store for smart-phones and tablets
To generate demand for interactive books and to build up a customer base
To enter English Speaking Market
To aggregate maximum number of booksby third party developers
JANUARY 2015 MARCH 2015
2016SPANISH-SPEAKING
MARKET
Assembling booksfor smartphones
Stores for smartphones
Launch of the book«Folk Tales of the world»
Interactive elementsconstruction kit
Presentation of the Servicein English-speaking market
Launch of the books«Presentation Secrets»
and «Wet»
UNDERPAGE TEAM
CEO EGOR GURJEV
CTO ANTON LARCHENKOV
Senior Project ManagerALENA SOSNINA
Lead DesignerANTON KILUNIN
Team Lead ProgrammerDMITRIY CHERTKOV
IllustratorNATALIA MAKARIKHINA
PR DirectorMARIA TRUSHNIKOVA
Lead Mobile ProgrammerNIKOLAY KUZNETSOV
We make books beautiful
Learn more on underpage.com
mailto: [email protected]: +7 909 108 73 66skype: dyalochka
Alena SosninaSenior Project Manager
