Why tryouts are cool

[ b u s i n e s s s o f t w a r e & s e r v i c e s ]

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1995 2000 2005 2010 2015

Growth  of  Internet  Users  (millions)

Stats – Just for perspective

$53 Billion

Will be spent on subsc r ipt ionso ftware in 2016

994Million

Number o f webs ites there is on Earth

3.5+ Bi l l ion Now

So what exactly is a tryout [ r e : b u s i n e s s s o f t w a r e & s e r v i c e s ]

* Self-Service * Subscription * On-Demand

Why do a tryout?

It’s the new reality: B2B buyers are conducting more research before they purchase software.

More importantly, they’re relying less on information from marketers and salespeople, and more on advice from their peers when they make a buying decision.

Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases

[marketeer.kapost.comb2b-buying-process] Ryan Law

§ Brand research: Over 70% of B2B buyers use social media as a research tool.

§ Peer discussions: More than half of B2B customers use social media networks to engage their peers in conversation.

§ Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions.

What You Need to Know about the Changing B2B Buying Process

Cassandra Jowett [influitive.com]

50%-90%Most B2B buyers are about 50-90% done doing discovery on products before contacting the vendor

70%of B2B software or service decisions leverage social media for their discovery and research

50%of B2B software or service purchase decisions involve social media conversations with peers.

22%of final decisions include recommendations from their peers to help them decide.

You and your peers carry on a conversationabout a product while you are evaluating

Abby

Jennifer

Kyle

2  Hours  ago I  am  still  in  the  trial.    So  far  nothing  jumps  out  whichisn't  working  properly.  Others  on  my  team  have  askedabout  features  that  are  coming  the  next  release.

12  Checks

10:45  a.m. We  successfully  completed  our  trials.  We  are  providinga demo  to  stakeholders  soon.  We  will  let  you  knowhow  that  goes.

19  Checks

Our  trial  had  some  hitches.  We  found  that  stated  features  were   not  as  specified  and  some  did  not  work.We  will  put  our  findings  in  this  thread  when  done.

10  Checks8:45  a.m.

Member  since  2015

Member  since  2015

Member  since  2015

Acme  Widget  Tryout   16  Comments

My  Rating  So  Far

My  Rating  So  Far

My  Rating  So  Far

Martin

1 Hour  ago We   installed  the  trial  and  ran  it  for  a  month.  Mostusers  reported  no  issues  except  time  to  first  responsefrom  support.    Otherwise,  the  trial  went  well.

24  Checks

Member  since  2015

My  Rating  So  Far

Crowd sourced Evaluations

Curation is done by bona-fide experienced [ ] usersor administrators – your peers

Ratings on tryout posts and comments keep it real

Read what others say about products

Whittle down your choices

Run your own trial

Share your findings

Martin

1 Hour  ago We  installed  the  trial  and  ran  it  for  a  month.  Mostusers  reported  no  issues  except  time  to  first  responsefrom  support.    Otherwise,  the  trial  went  well.

24  Checks

Member  sin ce  2 0 1 5

My  Rating  So  Far

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Peer Recommendations

We Recommend

ü Tryoutsü Meet Peersü Learn and Play

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A Software and Services Tryout Network

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