Things I've Learned About Creating a Premium Plugin

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    12-Apr-2017

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  • Things Ive Learned About Creating a Premium Plugin

    Brian Hogg @brianhogg

    brianhogg.com

    http://brianhogg.com

  • Things Ive Learned About Creating a Premium Plugin Why You Should Create a

    Premium Plugin

    Brian Hogg @brianhogg

    brianhogg.com

    http://brianhogg.com

  • Working with JavaScript and WordPress https://brianhogg.com/jswp

    WordCamp Hamilton https://hamilton.wordcamp.org/

    Event Calendar Newsletter https://eventcalendarnewsletter.com/

    https://brianhogg.com/jswphttps://hamilton.wordcamp.org/https://eventcalendarnewsletter.com/

  • Now What?

  • Support

  • Marketing?

  • Product

    Price

    Promotion

  • 700,000+

  • GPL Fears

  • Product

    Price

    Promotion

    Distribution

  • Services

  • Market vs. Code (vs. client work)

  • Terms and Conditions

  • Some Dos and Donts(From my experience)

  • Do take support time into account

  • Dont worry so much about support to sales ratio in the early days it's a learning experience

  • Do know where to draw the line (features, support, etc)

  • Dont panic when something goes wrong and

    money is involved

  • Do have terms and conditions

  • Do get excited when you get money while you sleep

  • Dont think it will be passive income

  • Do set up a cha-ching sound on your phone when you get

    a sale

  • Dont change pricing every day or panic when theres no

    sales for a couple days

  • Do sell in USD

  • Dont take features out of the free version

  • Do reach out personally to every single customer as

    long as you can

  • Do list ALL THE THINGS your plugin can do

  • Dont expect to do only products immediately

  • Do ask for help when you need it

  • Dont wait

  • Resourceshttp://wordpress.tv/2013/10/24/daniel-espinoza-creating-

    and-selling-premium-wordpress-plugins/

    https://brianhogg.com/how-to-start-selling-a-digital-product-using-easy-digital-downloads/

    https://deliciousbrains.com/awkward-addon-pricing-model-wordpress-plugins/

    http://wordpress.tv/2015/03/01/jonathan-buttigieg-pourquoi-vous-devriez-vendre-un-plugintheme-premium/

    Brian Hogg @brianhogg

    brianhogg.com

    http://wordpress.tv/2013/10/24/daniel-espinoza-creating-and-selling-premium-wordpress-plugins/https://brianhogg.com/how-to-start-selling-a-digital-product-using-easy-digital-downloads/https://deliciousbrains.com/awkward-addon-pricing-model-wordpress-plugins/http://wordpress.tv/2015/03/01/jonathan-buttigieg-pourquoi-vous-devriez-vendre-un-plugintheme-premium/http://brianhogg.com