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Tagging, Tracking and Traffic Sources

Tag track and traffic sources

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Tagging, Tracking and Traffic Sources

Example of a tag from the old system:◦ www.royalvegascasino.com/btag-ad123456/ ◦ These tags were unique and randomly generated in

the old system Are my old tags supported in the new

system?◦ The new system tracks your old tags and will

continue to support them◦ Reports include the old tags and their campaign

names making analysis easy

Old System Tag Structure

If you generate a tag in the new affiliate system it will look like this: ◦ btag-P50625-PR104-CM11276-TS151

The tag is made up of four parts, each separated by hyphens:◦ Part 1

“P” stands for “Partner ID” and represents your account number If your current account number is “FA50625” it will appear here as P50625

◦ Part 2 “PR” stands for “Promotion” and represents the promotion that you have chosen e.g. Royal

Vegas 1200 Free The “104” in the above example would be the numeric reference to the “Royal Vegas 1200

Free” promotion.◦ Part 3

“CM” stands for “Creative Media” and represents the media item that you have chosen e.g. 468x60 gif banner

The “11276” in the above example would be the numeric reference to the “Royal Vegas 468x60” gif banner

◦ Part 4 (Optional) “TS” stands for Traffic Source which has taken the place of “Campaign Name” in the old

system If you do not choose to apply a Traffic Source to your media the system will apply the default

traffic source If you choose to apply a Traffic Source to your media items the tag will look like this: btag-

P50625-PR104-CM11276-TS151 Please see later slide for more information on Traffic Source

New System Tag Structure

This replaces the old system’s “query string” You are still able to add custom variables to further refine your tracking

& analysis should it be needed. Custom variables can be used in both the ‘Simple’ and ‘Expanded’

media formats Custom variables can only comprise of text or numerals. Empty

spaces and special characters such as !@#$ etc… are not supported. When using the ‘Simple’ script make sure that you only add text or

numerals and do not leave spaces between the ? and "E.g. <script type="text/javascript" src="http://secure.fortuneaffiliates.com/mediahandler/btag-P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere"></script>

When using the ‘Expanded’ script make sure that you only add text or numerals and do not leave spaces after the ?

E.g. www.royalvegascasino.com/btag-P50625-PR104-CM11276-TS151/?TextValue=InsertVariableHere

Custom Variables

Is every tag I pull unique to my affiliate account?◦ Yes every tag generated on your account is unique to your affiliate account

Does the system generate multiple tags per Promotion and Creative Item?◦ No, if you pull the same promotion and creative media twice the system will

generate the same tag◦ E.g. If you search and pull a 468x60 gif banner for the RV 1200 Free

Promotion on your account you will be given this tag: btag-P50625-PR104-CM11276

If you search and pull for a second time on the same criteria you will get the above tag again

If you would like to differentiate between tags you can either create a Traffic Source and pull media on that Traffic Source or add your own unique identifier at the end of the tag in the “script” section

Important Info on Tags

Your Affiliate Account

#

RV 1200 Free

(Promo)

468x60 gif Banner

(Creative Media)

Why use Traffic Source?◦ Naming your source of traffic will help you to easily

analyze your player data and identify your most effective source E.g. if you have an Australian database of English

speaking players then create a traffic source called: Email list Eng Aus

◦ If you want to pull the same creative media item and promotion several times to use on various traffic sources then create multiple traffic sources and name them differently:

RV1200 Free 468x60 Home Page RV1200 Free 468x60 Games Page RV1200 Free 468x60 Casino Reviews

Traffic Source

How to create a Traffic Source

1. Select Marketing Tools from the Menu on your

Dashboard

2. Find the media item you would like and click Get Media

3. Select a traffic source from the drop down or click Manage

Traffic Sources

4. Add and Save your new Traffic Source

How to Analyze using Traffic Source Mouse over “Reporting”,

then either “Cost per Acquisition Reports” or

“Revenue Share Reports” depending on the model that

you are on. Then mouse over “Detailed Reports” and click on “Not Grouped” if you

want to see all data or “Traffic Source” if you only want to see data pertaining

to Traffic Source”

This is an example of a “Revenue Share, Detailed, Not Grouped Report”. This report goes down to player level and shows you: - “Product” (Casino, Bingo, Poker, Scratch) your player came in

on- “Earnings Model” that you will be paid on for this player- “Country” that he played in- “Brand” he was acquired on- “Promotion” he was acquired on- “URL” he was referred from (your URL)- “Traffic Source”- “Tag” he was acquired on- “Players ID”- “Locked Player” show players that have been locked- “MTD Registrations”, this shows if the player registered within

the report month- “First Purchase Date” - “Qualified Player”, this shows the players that you qualify to

earn revenue on- Player financials- Your affiliate “Earnings” by player