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What is A/B Testing?
Also called Multi Variate or Split Testing.
A process in which we compare two or more variations of a Web Page, to check - which variation is Performing Better from the User’s Point of View.
Practiced by big brands like Google, Etsy, MailChimp and many others.
Google Search Result Cases
Case A Case B
**Logos and Trademarks are owned by their respective owners
How to A/B Test?
1. A Variation is Created for the Control Page
2. A Fixed amount of Traffic is Served to the variation
3. Conversions over Pageviews are Tracked
4. The Entire Process is considered as one Case
5. Different Cases are Created and Compared
MailChimp Confirmation Page
Case A Case B
**Logos and Trademarks are owned by their respective owners
MailChimp Confirmation Page
Case C Case D
**Logos and Trademarks are owned by their respective owners
Statistics
1. Green/Red shows better Conversions
2. Two Magical words - It’s Free (28%)↑
3. Free 30 Days Trial (30%)↑4. Single Page Checkout beats
Multi-Page Checkout
**Stats Source comes from Smashing Magazine and Unbounce
What we can A/B Test?
1. Lead Pages2. eCommerce Pages3. Confirmation Pages4. Newsletters5. Almost Everything* that you
can Imagine on Web
User’s Behaviour on
A/B Test
1. Triggersa. External Triggersb. Internal Triggers
2. Action3. Reward (Test Goes Here)4. Investment
a. Capitalb. Timec. Social Share
(Referenced from - Hooked by Nir Eyal)
An Example
eCommerce Product Page
Case A
Case B
** Test Source - VWO Blog, Logos and Trademarks are owned by Taylor Gifts