Kuliah umum-tif

Ahmad [email protected]

Dosen Teknik InformatikaFTI Usakti (1999-current)

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Pengertian ContentPengertian ContentContent is information and experiences that provides value for an end-user/ audience in specific contexts [Odden, Lee (2013)]Content can be delivered via many different media (the internet, television, and audio CDs, books, magazines, and live events (conferences and stage performances), etc.Content leads to influencing other people in creating their own content, sometimes the author didn't or couldn't plan or imagine.

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Mobile ContentMobile ContentMobile content is any type of electronic media which is viewed or used on mobile devices.

E.g ringtones, graphics, discount offers, games, movies, and GPS navigation.

The use of mobile content has grown accordingly.

User Preferences User Preferences

http://marketingland.com/report-apps-now-90-percent-smartphone-internet-time-76257

Mobile ContentMobile ContentThe significance of the devices in everyday life has grown significantly.

The owners can use their devices to make calendar appointments, send and receive text messages (SMS), listen to music, watch videos, shoot videos, redeem coupons for purchases, view office documents, get driving instructions on a map, and so forth.

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Mobile Content: ServicesMobile Content: ServicesMobile Computing Services◦Short Message Service (SMS)

A service that supports the sending and receiving of short text messages on mobile phones

◦Enhanced Messaging Service (EMS)An extension of SMS that can send simple animation, tiny pictures, sounds, and formatted text

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Mobile Content: ServicesMobile Content: Services◦Multimedia Messaging Service (MMS)

The emerging generation of wireless messaging; MMS is able to deliver rich media

◦micropaymentsElectronic payments for small-purchase amounts (generally less than $10)

Mobile Content: m-commerceMobile Content: m-commercemobile commerce (m-commerce,

m-business)Any business activity conducted over a wireless telecommunications network or from mobile devices

Attributes of M-Commerce◦Ubiquity◦ Convenience◦ Interactivity◦ Personalization◦ Localization

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Mobile Content: ServicesMobile Content: Services◦ Location-based services

global positioning system (GPS)A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth

◦ Voice-support services interactive voice response (IVR)

A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system

voice portalA Web site with an audio interface that can be accessed through a telephone call

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Mobile Computing: Mobile Computing: New Computing Environment: Mobile

Computing◦Mobile devices

personal digital assistant (PDA)A handheld computer principally used for personal information management

smartphoneInternet-enabled cell phone that can support mobile applications

BlackberryA handheld device principally used for e-mail

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Mobile Computing: DeviceMobile Computing: Device◦Conversion of devices

These handheld devices blend blogging, Instant Messages, SMS, and other forms of social networking in which Web browsing is easy, especially with a full keyboard

◦wireless mobile computing (mobile computing)Computing that connects a mobile device to a network or another computing device, anytime, anywhere

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Mobile Computing: Infrastructure Mobile Computing: Infrastructure

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Mobile Computing: InfrastructureMobile Computing: Infrastructure

Enabling Technologies for Mobile Computing◦Hardware and software infrastructures that

support the wireless connection include Network access points Mobile communications server switches Cellular transmitters and receivers

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Mobile Computing: SoftwareMobile Computing: Software

Mobile Computing Software◦Mobile operating system◦Mobile application user interface◦microbrowser

Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements

◦Wireless Application Protocol (WAP)A suite of network protocols designed to enable different kinds of wireless devices to access WAP readable files on an Internet-connected Web server

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◦Markup languages Wireless Markup Language (WML)

A scripting language used to create content in the WAP environment; based on XML, minus unnecessary content to increase speed

Compact Hypertext Markup Language (cHTML)A scripting language used to create content in i-mode

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◦Extensible Hypertext Markup Language (xHTML)A general scripting language; compatible with HTML; a standard set by W3 Consortium

◦voice XML (VXML)An extension of XML designed to accommodate voice

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Mobile Computing: Supporting Utilities synchronization

The exchange of updated information with other computing devices

Docking stations Attachable keyboards Batteries Media players

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Wireless CommunicationWireless CommunicationWireless networking is a method by which homes, telecommunications networks and enterprise (business) installations avoid the costly process of introducing cables into a building, or as a connection between various equipment locations (cambridge.org)

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Wireless Telecommunications NetworksWireless Telecommunications Networks

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WIRELESS WIDE AREA NETWORKS◦wireless wide area network (WWAN)

A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network

◦ Physical topology of a WWAN subscriber identification module (SIM) card

An extractable storage card used for identification, customer location information, transaction processing, secure communications, etc.

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◦WWAN communication bandwidths 1G

The first generation of wireless technology, which was analog based

2GThe second generation of digital wireless technology; accommodates voice and text

2.5GAn interim wireless technology that can accommodate voice, text, and limited graphics

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Wireless Telecommunications Wireless Telecommunications NetworksNetworks◦ 3G

The third generation of digital wireless technology; supports rich media such as video

◦ 3.5GThis generation was inserted into the ranks of cell phone generations; it refers to the packet-switched technologies used to achieve higher transmission speeds

◦ 4GThe expected next generation of wireless technology that will provide faster display of multimedia

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◦WWAN communication protocols Frequency Division Multiple Access (FDMA) Time Division Multiple Access (TDMA) Code Division Multiple Access (CDMA)

◦WWAN network systems Global System for Mobile Communications (GSM)

An open, nonproprietary standard for mobile voice and data communications

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Security and Implementation IssuesSecurity and Implementation Issues

M-Commerce Security Issues◦Malicious codes◦Transaction security◦Wireless communication◦Physical security of mobile devices◦Ease of use and poor security◦Security measures

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Security and Implementation IssuesSecurity and Implementation IssuesTechnological Barriers to

M-Commerce◦Many Web sites are not designed for viewing

by mobile devices◦Current devices have limited usability,

particularly with respect to pocketsize screens or data input devices

◦Quick and easy navigation of sites is necessary but not always available in the mobile environment

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Security and Implementation IssuesSecurity and Implementation Issues

Ethical, Legal, and Health Issues in M-Commerce

Barriers for Enterprise Mobile Computing

Project Failures in M-Commerce

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1. Mobile computing is emerging technology, which has potential and valuable for personal and business/non business solution

2. The technology has been evoluted rapidly and significantly

3. There are some potential research and development, especially on mobile content creation and innovation for many specific domain, such as education, business, entertainment, etc,

1. Odden, Lee (2013), "What is Content? Learn from 40+ Definitions", TopRank Online Marketing Blog, Retrieved 2014-02-2

2. "Overview of Wireless Communications". cambridge.org.

3. Efraim Turban, et al “Electronic Commerce”, Pearson Prentice Hall, 2008,

ReferencesReferences