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Case Study In-‐Store Tes,ng
What is In-‐Store Tes4ng?
-‐ Consumers complete product evalua4ons in-‐store.
-‐ A customer may complete a test in an in-‐store tes4ng area, or even while browsing the aisles for your products.
Why Use In-‐Store Tes4ng?
-‐ Collect meaningful data at the most pivotal point in the consumer journey – the purchasing decision.
-‐ Engage consumers with your product and elevates their brand experience.
-‐ Easy data collec4on on readily available tablets or smartphones – consumers can even use their own.
Compusense at-‐hand for In-‐Store Tes4ng
With Compusense at-‐hand you can… -‐ Gather product informa4on from real consumers who shop at your store – a very important demographic!
-‐ Save 4me and tes4ng resources by administering the same tests on mul4ple loca4ons.
-‐ Gain quality insights on a limited budget. -‐ Discover regional preference differences in your products.
Case Study
Objec,ve A large, mul4na4onal supermarket chain wanted a way to collect data on food products inside their stores at mul4ple loca4ons.
Case Study
Challenge The client needed their in-‐store tes4ng process to be fast, efficient and require minimal skill to administer, but s4ll gather meaningful data at their many loca4ons.
Case Study
Implementa,on -‐ Consumers completed tests on tablets aOer tas4ng the samples in-‐store.
-‐ Test moderators tracked how many sample sets were collected on each device.
Case Study
Results -‐ Discovered regional differences in their products. -‐ Gathered valuable qualita4ve feedback from the face-‐to-‐face interac4ons with their customers.
-‐ Bolstered consumer engagement – demonstrated to their customers that they come first and their opinions maRer!
Contact Us
compusense.com +1 519 836 9993 – Worldwide
1 800 367 6666 – Toll free in North America [email protected]
To learn more about In-‐Store Tes4ng with Compusense, please get in touch!
