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Game Phones of • ALL APPS MUST THRIVE • growth rate from 2012-2013 mobile use messaging & social 203% utilities & productivity 149% games 66% music & entertainment 78% there are 875 app developers with an audience of over from 2012-2013 overall app usage has grown 115% mobile apps accounted for of internet time spent on smartphones 85% 1 MILLION MONTHLY ACTIVE USERS. GREW 357% in 18 months. number of new apps has nearly DOUBLED more than 35,000 in the third quarter of 2013. 81% tablets plan to build for phones 84% plan to build for U N L O C K I N G T H E G A T E S Over the next six months respondents plan to: independently-owned app developers with more than 20 million monthly active users The average smartphone user has installed 26 apps 50 MILLION USERS... TIME TO REACH 13 years 38 years 75 years telephone television 4 years internet RADIO 35 days angry birds of users say they plan to use mobile commerce in the next year 80% leave a page that takes 6 or more seconds to load 50% OF USERS 64% of smartphone users expect pages to load in less than 4 seconds 51% of online shoppers abandon a purchase because of site slowness Sources https://software.intel.com/en-us/blogs/2014/01/13/mobile-app-growth-continues-to-rise http://recode.net/2014/02/12/business-use-of-mobile-apps-continues-to-rise-while-iphone-gains-ground-in-q4 http://www.mobilemarketer.com/cms/news/research/16568.html http://www.infoworld.com/t/mobile-development/mobile-developers-see-big-rise-in-demand-enterprise-apps-221647 http://conferences.sigcomm.org/imc/2013/papers/imc217-petsasA.pdf http://blog.radware.com/applicationdelivery/applicationaccelerationoptimization 2014/01/55-web-performance-stats-youll-want-to-know http://mashable.com/2013/09/05/most-apps-download-countries http://visual.ly/reaching-50-million-users https://www.internetretailer.com/mobile500 ComScore: US Digital Future in Focus 2014 Try AppDynamics Mobile Application Monitoring Today at www.AppDynamics.com Mobile commerce sales were over $48.3 billion in 2013

Game Of Phones — All Apps Must Thrive

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Obviously, we know the mobile space is growing at a rapid pace with new apps continuously coming out, but what are the implications of this growth? How does performance impact apps and their users? What kind of revenue is on the line for ecommerce apps and how crucial is performance to their apps?

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Page 1: Game Of Phones — All Apps Must Thrive

Game Phonesof

• ALL APPS MUST THRIVE •

growth rate from 2012-2013

mobile use

messaging& social

203%

utilities &productivity

149%games

66%

music &entertainment

78%

there are 875 app developers with an audience of over

from 2012-2013

overall app usage has grown

115%

mobile appsaccounted for

of internet time spent on smartphones

85%

1 MILLION MONTHLYACTIVE USERS.

GREW 357% in 18 months.

number of new apps has nearly DOUBLED

more than 35,000in the third quarter of 2013.

81%tablets

plan to build for

phones84% plan to

build for

UNLOCKING THE GATES

Over the next six monthsrespondents plan to:

independently-owned app developers with more than 20 million monthly active users

The averagesmartphoneuser has installed

26 apps

50 MILLION USERS...TIME TO REACH

13 years

38 years

75 years

telephone

television

4 years

internet

RADIO

35 days

angry birds

of users say they plan to use mobile commerce in the next year80%

leave a page that takes6 or more seconds to load

50% OF USERS

64% of smartphone users expect pages to load in less than

4 seconds

51% of online shoppers abandon a purchase because of site slowness

Sourceshttps://software.intel.com/en-us/blogs/2014/01/13/mobile-app-growth-continues-to-risehttp://recode.net/2014/02/12/business-use-of-mobile-apps-continues-to-rise-while-iphone-gains-ground-in-q4http://www.mobilemarketer.com/cms/news/research/16568.htmlhttp://www.infoworld.com/t/mobile-development/mobile-developers-see-big-rise-in-demand-enterprise-apps-221647http://conferences.sigcomm.org/imc/2013/papers/imc217-petsasA.pdfhttp://blog.radware.com/applicationdelivery/applicationaccelerationoptimization2014/01/55-web-performance-stats-youll-want-to-knowhttp://mashable.com/2013/09/05/most-apps-download-countrieshttp://visual.ly/reaching-50-million-usershttps://www.internetretailer.com/mobile500ComScore: US Digital Future in Focus 2014

Try AppDynamics Mobile Application Monitoring Today at www.AppDynamics.com

Mobile commerce sales were over

$48.3 billion in 2013