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Content Marketing.

What is it and how can you make it work for your business?

Martin EdmundsonMarketing Executivem-hance

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Why me?

What is Content Marketing?

How to implement a (successful) Content Marketing Strategy

What’s next?

Agenda

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Why Me?

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ME I am:A content marketing do-erCertified Inbound MarketerExperienced with a range of Inbound Marketing software

I am not:A personal blogger/budding journoSerial tweeterAn m-hance consultant

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What is Content Marketing?

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What is Content Marketing?

Content Marketing

Marketing Automation

Inbound MarketingPersona Marketing

Nurture Market ing

Funnel Marketing

MQLs SEO

Organic SQLs

Personas ToFuMoFu

BoFu Long TailAssets

Gated

Social Marketing

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Change in Buying Process

Stimulus InfoSearch Alternatives Purchase Post

Purchase

20% 80%

80% 20%

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What we’re left with…

Educated buyer

No room for error

Tough crowd

Poor performing campaigns

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How to execute a (successful) Content Marketing Strategy

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1Identify your Persona(s)

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2Create content for the entire buyer journey

Top

Middle

Bottom

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3Share your assets viaBlogs, and social media

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(successful)?

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4Review, Tweak,Repeat

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What’s next

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Martin’s Prediction

© m-hance ltd 2015 #DYNBC15

Martin EdmundsonMarketing Executivem-hance

Content Marketing

What is it and how can you make it work for your business?