Next Level Infotainment And SafetyChintan Parikh: Product School

❝If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.❞‒Nelson Mandela

• Business Manager for Auto

Infotainment & ADAS• Google is realizing that in order

to dominate all kinds of mobile devices, they have to embrace the automobile.

Driven By AndroidConnect your phone to access all of you music,

contacts, and messages while keeping your eyes on the road.

Global Connected Car GrowthBy 2020 47% of total connected car shipments will be in Non English

Speaking Countries

DIFFERENTIATIONIS KEY

37% USERS WORLDWIDEFIND ANDROID AUTO & CAR PLAY

MESSAGING DISTRACTING

>60% AUTOMAKERS WILL SUPPORT

BOTH CAR PLAY AND ANDROID AUTO

Customer Voice“Mirror the Android phone for Music, Navigation and use Google Voice for Text”

“Google Voice works great in English”

“Navigation via Google Maps works seamlessly”

“Automaker Infotainment is German and Google Voice is in English”

“Google Voice Cannot Transcribe in Japanese Making Android Auto Distracting because it cannot play back text in Japanese”

“Google Voice cannot interpret punctuations in Italian”

Wor

king

Out

Not W

orking Out

Key Metrics

Driver Safety:

Safe Messaging

Automaker Adoption:

Enable Automaker

Android Auto in 19 Countries

20+ Automakers Committed200+ Models by 2016

Leverage APIs Translate & Voice

Android Auto’s Overview

Android Auto’s messaging app transforms text such as SMS and email into audio.

Notify Message

Driver Touch/Voice?

NO: Left In Overview

Play Message

“reply to sender?”

Compose Reply Send

Conversation Flow

Users can play and reply to a message using a single flow.

Notify Message

Driver Touch/Voice?

NO: Left In Overview

YES: Detect Language and Play Message

“reply to sender?” Compose

Reply + Transcribe if Non English Send

Updated Conversation Flow

Users can play and reply to a message using a single flow.

Download/Upgrade

Google Play Store

Promote Automakers

Blogs Reviews

ScopeDemo Google IOGerman, Korean and Japanese by

2016

Primary Launch Goals

Dominate automaker marketIncrease adoption with Android users

Speaking Your Language For The Road Ahead

Appendix

Customer Reviews

Open Platform Eco System

Drivers: >1B Android

Users

App Developers

Automakers

One Infotainment Platform

Automotive Approved SDK

Localization + Personalization