The next big mission of hotel software:

2-way guestengagementByClock Software

This workshop is aboutBecoming a super earner by becoming

a guest engagement super-star

It’s about maximising the yield from the bookings you’ve already attracted by

ü Maximising bookingvaluethroughroomupgradesandextraservices

ü Minimising theriskofbookingcancellationsü Impressingguestsandbuildingloyaltyandfoundation

forretention

… before guests arrive and even after they depart!

But also, it’s abouthow to make guest engagement

reeeeealy easy.

Time in days between booking and stay

2/3ofallbookingsarebookedmorethan30daysinadvance

<11%ofallbookingsarebookedlessthan30daysinadvance

… and average stay

≈20 DAYSaverageleadtimefrombookingtoarrival

1.5averagestay

… the average stay is more than 10 times shorter than the average lead time.

What?

The moment when a hotelier realises (s)hedoesn’t engage with guests during 90%

of their journey!

That’s even stranger given the huge number ofcancellations of bookings not paid in advance.

WEB

BOOKING

EXPEDIA

JAN-16 FEB-16 MAR-16 APR-16 AVERAGE

20% 16% 20% 21% 19%

40% 39% 39% 36% 39%

23% 28% 27% 24% 25%

Source:MiraiAnalysing:CancellationonBooking.com:104%morethanonthehotelwebsite.Expedia,31%more

And still so many hoteliers don’t engage withtheir guests prior to the arrival!

Post-departureStayPre-arrival

20days

Personalised service? Look at the touch points

Now

Could be

2-way guest engagement

Great stay. Feels just like home! Will definitely visit again :)

But how easy?

… the PMS is the only system that captures the entire information, necessary to engage with guests and makes the process seamless and automated

So here is the message:

Better guest engagementthroughout journey =

better bottom line

Become a guest Engagement

SUPERSTAR

üMorerevenuefromextraservicesü Lessriskofcancellationsü Betterguestexperienceandretention

Come see all that @ clock-software.com