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Дмитрий Маленко: Будущее приложений: что нужно знать стартапам

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  1. 1. Every morning
  2. 2. Future of the Apps: what startups need to know Dima Malenko
  3. 3. OpenOffice.org on iPad
  4. 4. Race to the bottom
  5. 5. A lot of applications are now subsidized Do you remember that Opera browser used to cost $39? $39, Carl!
  6. 6. They are good enough, but never remarkable Problem with standard free apps?
  7. 7. Sparrow Fresh and clean UI Native support for Gmail workflows
  8. 8. Sparrow Launched on February 09, 2011. Priced $9.99 Top Paid and Top Grossing within a day Sparrow was a highly acclaimed mail app that was offered as a paid download. It couldnt generate enough revenue to support the size of its development team.
  9. 9. Mailbox Unorthodox launch Inbox-zero bonanza Creative use of gestures
  10. 10. Sunrise Wunderlist Nice calendar To-do list with style Acompli All-in-one productivity
  11. 11. So what? Strategy for app startups: Differentiate on design and UI/UX Attract sizable user base Get acqui-hired Profit! Not really
  12. 12. There is still hope for indies: check out Fantactical $40 for Mac $10 for iPad$5 for iPhone
  13. 13. ? . ? , . , , . . .
  14. 14. Hide in a niche!
  15. 15. What is the most expensive app in App Store?
  16. 16. Agro Imagine a world where an agronomist can visit a client, complete an inspection report, hold the sale of products knowing that all paperwork is done and sent by the time they drive out the gate. $999.99, Carl!
  17. 17. MTrax Track maintenance and inspections for aircraft Print due lists, status reports and component cards $1,995 includes the MTrax software, 1 year of upgrades and support
  18. 18. Niche apps do not get design awards
  19. 19. Niches also have problems They emerge morph fade away fracture
  20. 20. New devices form new niches #ofusers time iPhone iPhone iPhone iPhone + iPad iPad iPhone + iPad iPad iPhone + WATCH
  21. 21. Multiple devices call for services, not apps
  22. 22. Services are great Recurring revenue to support development Better match for user needs
  23. 23. Niches: disruption from the low end features timev 1.0 v 6.0 price price perceived value high end perceived value low end
  24. 24. Photoshop Elements Lightroom Pixelmator Sketch
  25. 25. Create services, not apps Find your niche New platforms create nichesDisrupt from below
  26. 26. Questions? www.dmalenko.org [email protected] @dmalenko