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These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
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Sound Women:
Social Media for Freelancers
#swfreelancer
Gay Flashman
November 2014
www.thisisformative.com
Today’s session
Background to social media platforms
•What are the platforms
•How do they differ
•What is relevant for freelancers
Strategies for social media profile development
•What should you be doing & why
•How you can use social media
Making it happen
•Making a plan
•Managing and structuring your content
•Maintaining the momentum
About me
BBC trained TV News
journalist & Executive
Managing Editor,
Channel 4 News &
Channel 5 News
Freelance consultant for
Govt, ABC News, SBS
(Aus)
Founder –Formative
social media content agency
(Sydney & UK)
Introductions
Our social life: Ofcom 2014
Over eight in ten (83%) of adults now go online
using any type of device in any location.
Nearly all 16-24s and 25-34s are now online (98%)
There has been a nine percentage point increase
in those aged 65+ ever going online (42% vs. 33% in
2012)
The incidence of having only a
Facebook profile is 43% in 2013
compared to 53% in 2012. Three in
ten social networkers say they
have a Twitter profile, and one in
five say they have a YouTube
(22%) or WhatsApp profile (20%).
Over half (55%) of mobile users ever
send / receive emails on mobile,
and use their mobile to visit social
networking sites or apps.
Two-thirds (66%) of online adults
say they have a current social
networking site profile,
unchanged since 2012 (64%).
Nearly all with a current profile
(96%) have one on Facebook
Messaging: Your communications
Clarify and
articulate your
key skills
Be clear who
your target
audience is on
all platforms,
and with key
messages
Ensure you are
clear on your
USP – what
makes you
stand out from
othersWhat do
you want
people to
FEEL, to
THINK, to
DO?
Focus on
a core
audience
on all
channels
Deciding on your content
Build your
personal brand
Be a resource,
not a sales person
Reinforce your key
messages
Be real & authentic
Post regularly
Share your experience
YOUR CONTENT & PROFILE
Your strategy
Tip:Max out on your profile
• What’s your background?
• What’s your experience?
• Have you got examples of your work?
• Link to what you’ve done…
• Profile & promote
• Explain your experience & credentials
• Get a great photo
• Contact details???
What kind of content?
Be a resource not a
salesperson
Share interesting
articles
Share insight and
information
Share tips and guidance
Blog on your area of
expertise
Reinforce your key messages
Be clear on who you are
targeting
Be clear on your offer
Be subtle, mix it up
Be real & authentic
Use your real life to back up
messages
Post and write about what you like and
enjoy
Share your success
Post regularly
Don’t overpost
Small and regular is fine
Posts don’t have to be
long
Think quality over quantity
Share your experience
Share success stories and experience
Share learningsand insight
Always consider how
you add value
Decide on what time commitment you
can ‘afford’ | practice | commit
Format of posts
Images work well and are shared
a lot; build a portfolio if you
can
Consider creating
graphics and ‘shareables’
using free software
Use high quality photos if you have them –
iphone photos will also work
Keep consistency across platforms
Be authentic; have a voice
Social Etiquette: Do’s & Don’t’s
Go for your life! Don’t even think about it
Post what you have achieved
professionally
Don’t bore people with your private
life!
Post about current and past client
success
Don’t say anything negative – keep
that for conversations with friends
Post insight and information about
your sector
Don’t spam people with sales talk
Post from events | post news Post private information about
anyone
Re-post from other sites | post links
of interesting content
Don’t pass someone else’s work off
as your own
Listen, listen, listen – before you start
posting
Where should I post?
Facebook: Make the most of the site
Banner photo –a high impact “shop window” that can be changed
regularly – and can include text. Great
promotional real estate
Headline /strapline – introduction to your organisation
Profile pictures: easy to change,
good promotional
space
Build your following and grow your
engagement with ongoing organic
content
Facebook: great for search
Complete your description in full – include contact details
and outline your offer
Virtual Networks: Facebook Groups
Groups: a great place to find opportunities
Information on events
Facebook: Make the most of space
Approachable description & link
to site
Content offer & newsletter
information
BOLD sell
Friendly photo
Multiple functionality
Register for email newsletter
Promotion of events
Photo tabTwitter feed tab
Real networking v virtual networks
Multiple networking groups – local and business/sector focus
Develop links and networks virtually – and consider
migrating them offline when you can
LINKED IN
Where should you post?
Make use of your real estate
Sell yourself in whatever way feels
comfortable
Seek publishing rights on Linkedin
Who’s viewed your profile?
Linkedin: Maximise search potential
Consider your key words and phrases
to prioritise in search
Include key words & phrases in your
title/profile header
Write a succinct, illustrative summary
– more detailed than this!
Linkedin: seek endorsements
Seek endorsements for your key skills; prioritise the most
important; endorse others
Linkedin: Making the most of it
Seek endorsements for your key skills or best pieces of work
Use each piece of real estate on the Linkedin profile to
‘sell’ yourself
Linkedin: Build your profile
Linkedin: make it work for you
Where should you post?
Twitter: what can it do for you?
Twitter: Get your message out
Use hashtags to
group content
Twitter: making the most of it
Tweet photos,
images, articles…
Make the most of
your real estate!
Post regularly
Where to post?
Pinterest: A Visual feast!
Pinterest: Content ideas
Pinterest: what can it do for you?
