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How to use your blog as a platform for your career or as a way to build a business. (Guest lecture at University of the Sunshine Coast)
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Your blog; your career platform
@stylingyou
The media landscape
Today’s journalists and the journalists of tomorrow are adapting to and moving with changes in the media landscape.
How does blogging fit in to that landscape
Blogging is a platform for building a career – online and off
How can blogging help your career
Blogging is a way to build your personal brand and build a business
How can blogging help your career
Blogging is a way to actively build your skills across all social media networks
How blogging can be your business
Advertising/sponsorship
How blogging can be your business
Sponsorship
How blogging can be your business
E-book publication
How blogging can be your business
Book publishing
How blogging can be your business
Social media consultation
BUT …
How to build a blog
A successful blog business model is built on solid content and a solid community engaged with that content.
How to build a blog
Know your topic
How to build a blog
InformInspireAdd valueSolve problemsEntertain
How to build a blog
Be YOU.
How to build a blog
Don’t blog in a bubble – a blogger is a conversation starter, not just a broadcaster
How to build a blog
Be consistent
How to build a blog
Be persistent
How to build a blog
Engage in social media and on other blogs
Resources
More blogging tips on Styling
You
