3 things SOCIAL

MEDIA CAN DO

FOR YOU

& THE FUTURE….

TONIGHT

•3 Things Social Media Can Do For You

•Where is Social Media Heading?

•The Latest Trends in Retail and Technology

1. COMMUNICATE

2. CONNECT

3. ENGAGE

communicateSource: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College

Disruption has always occurred

it’s just now Digital….

Q: Who’s Connecting To The Internet?

A: E - V - E - R - Y - B - O - D - Y

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Going We Are Mobile!

% Australia Population Accessing the Internet

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Square Eyes

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Location, Location, Location

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

What Does This All Mean?

•Understand that your customers are (or will be) moving online

•‘Online’ no longer means Desktop INTERNET – it also means MOBILE

•Online is evolution – no longer a revolution

How Can I Take Advantage?

•Have an online presence

•Social Media must be apart of your overall communication strategy

•Ensure that it is ‘mobile friendly’ (Responsive)

What To DO Next?

•Create a webpage

•Ensure that it is ‘mobile friendly’ (Responsive)

connect

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Where Are People Connecting?

Where Are People Connecting?

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Sensis Social Media Report 2015

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

What Does This All Mean?

• Social media is no longer one size fits all – different platforms attract different audiences

•Understand your business – understand your offering

•Don’t be scared to play in an online environment

How Can I Take Advantage?

•Know your customers and where their social media platform of choice is

• You will need to spend the time to understand social media and how to best make it work for you

• Take advantage of social media

What To DO Next?

•Write down why you’re the best at what you do?

(price/service/product/offering/experience)

•Understand who your customers are

•Create a Social Media Account

engage

Source: steve-dale.net

The Evolution of Marketing

and Social Media

TRADITIONAL MARKETING

HOW:

Television, Paper Advertising, Radio

OUTCOME: Brand awareness, create desire

EFFECTIVENESS: Scattergun approach, improvement with targeted magazines

SOCIAL MEDIA MARKETING

HOW:

Online – Web, Social Media, Video

OUTCOME:

- Provides communication- Interaction- Provide information (reduce sales

barrier, shorten sales cycle)

EFFECTIVENESS:

Target marketing, creation of dialogue – company voice, instant access to information

CONTENT MARKETING

HOW:

Online – Web, Social Media, Video

OUTCOME:

- Provides value- Builds a community- Telling a story

EFFECTIVENESS:

Sales through story telling, emotional connection

The Next Big Thing?

MOMENT MARKETING

HOW:

Utilises data and technology to deliver advertising and marketing > mobile, online, social media

EFFECTIVENESS:

Delivering needs and wants by understanding and accessing data- Location, Time, Environment- Behaviour

What Does This All Mean?

•Customers now have too many choices – the swipe generation

•Most customers don’t want to be sold to, they want confirmation of choice/decision…..or a gentle push

How Can I Take Advantage?

•Provide value through education, entertainment and information

•Be more than a faceless business – connect with customers using different platforms and content

•Use your online content to engage with customers –think competitions, giveaways, tutorials, reviews

What To DO Next?

• Understand that customers are trying to either• Solve a problem• Fulfil a want/desire/need

• How do you tell SHOW your (potential) customers about your (price/service/product/offering/experience)?

• Understand who your customers are and how they communicate/interact

• Don’t focus on your business, understand who your customer are and focus on them on a personal level

• Create engaging content , don’t be afraid to share relevant information, experiences and newsworthy articles.

5 SOCIAL MEDIA TRENDS TO WATCH

• FOMO (Fear Of Missing Out)

• Video

• Moment Marketing – Social Commerce/Buy Now

• How we consumer information – the rise of the wearables

• The rise of the specialised networks

FOMO (Fear Of Missing Out)

VIDEO

Moment Marketing

– Social Commerce/Buy Now

Wearables

The Specialised Networks

The Specialised Networks

Hold on TIGHT…the futures coming

The NEXT Big Things

o IoE – the Internet of Everything

o Mobile

o Augmented Virtual Reality

o 3D Printing

IoE – the Internet Of Everything

Mobile

Augmented /Virtual Reality

Augmented /Virtual Reality

3D Printing

Would Love To Hear From You: Leigh Jewiss – RDA Illawarra

Ph: 4227 4500

Eml: leigh@rdaillawarra.com.au@leighjewiss @rdaillawarraau.linkedin.com/in/leighjewiss/