What Is Social Networking?

A recent survey came out showing that 50% of consumers value a brand's Facebook page more than it's website. So what does this say about the power of social networking?

Since social networking technology became available, consumers have changed the way they research, communicate, and interact. 5 years ago the "like" button didn't exist, and now it's just as common as a website.

Answer: The power of social networking is in the value of it's audience.

10 years ago not every small business or brand had a website, and now it's commonplace. A lot has changed in brand marketing and advertising with the addition of social networking and smart phones, and it's vital to keep up with these changes. Social networking proves it's power by the direct responses and interactions from consumers. It's truly the power of the people that makes social media valuable.

How you choose to cultivate, message, and respond to your audience will dictate your online following.