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Website Ranking On Page SEO Part 2 META Data Optimization

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Page 1: Website Ranking On Page SEO Part 2 META Data Optimization

Check out these Website Ranking On-Page SEO Critical Success Factors (CSF) These CSF will improve your Website Rankings Guaranteed Just go through the list and implement them - its that easy

By following these SEO Critical Success Factors your Website Rankings will improve substantially. For more in depth help check out the links.

On-Page META Data Optimization

What Is A Uniform Resource Identifier (URI)

A URL is a URI. A URL is one type of Uniform Resource Identifier (URI); the generic term for all types of names and addresses that refer to objects on the World Wide Web (WWW).

The term "Web address" is a synonym for a URL that uses the HTTP or HTTPS protocol for example a web address is http://jones.com (a root domain) or www.jones.com (a sub-domain) or more completely (correctly) http://www.jones.com (a complete URL web site address).

Wherever possible we recommend using root domains http:// and not sub-domains www.

Web Site Domains

Where possible use an Exact Match Domain for your money site.

It may mean that you have to be more cautious with your Keyword ratios and anchor text but it is an important signal to Google (and your audience) as to what your site is about. Here then the benefits out-way the negatives.

What Is An Exact Match Domain (EMD)

An Exact Match Domain (EMD) uses the exact keyword for the domain name.

In this Guide, we will use the familiar "cat training" keyword example to illustrate our points.

In our example the EMD would be http://.cattraining.com, http://cat-training.com, or some variation thereof (note always use the root URL and not the sub-domain www.).

It has been reported that the value of EMDs have been devalued by Google.

We believe that EMDs still work and add value by offering an unfair advantage in site ranking by having the keywords in the URL (more on this later). However, they have a much higher chance of getting hit with over-optimization problems, so be careful with your keyword ratios and anchor text.

We have a choice here and we prefer EMDs and PMDs (Partial Matched Domains – see below). The ranking value is just too good to ignore and we have found that it’s still quite hard to get hit with over-optimization penalties when you are choosing anchor text correctly and in the correct ratio.

Something to consider if you are not building a “Branded Site” for a client for example jones.com. Consider making a PMD and EMD site in parallel, especially if you’re a beginner.

Making parallel "associated sites" helps you minimize the risk of a penalty for example perhaps only one site may be affected. With the best case scenario being that you rank multiple sites on the first page and dominate the keyword / page ranking.

What Is A Partial Match Domain (PMD)

A Partial Match Domain (PMD) uses the target keywords, but adds additional words between or around them for example mycattrainingguide.com or trainingyourcat.com or even topcat.com. Even having one word of the keyword phrase is enough to put you in the PMD category.

PMDs work very well today, as they were blessed with a little more leniency in the June 2014 Google updates. As of now, EMDs and PMDs are our preferred domain naming strategy. We use an EMD if It’s available, and a PMD if not.

Even at the inner-page level, we have noticed a significant advantage of partial match over exact match. Throw in an extra word in your inner-page naming and you will find it easier to rank over the exact.

For example:

1. PMD inner page: www.ilovemymoggy.com/training-your-cat GOOD

2. EMD inner page: www.ilovemymoggy.com/cat-training BAD

What Is A Branded Domain

Branded domains include none of the target keywords in the domain name.

All of the major domains that Google loves for example WebMD, Forbes, Amazon, Wikipedia are branded domains and are afforded the most latitude against penalization which then enables Branded anchor text from your links to be pointed at your site, which Google also loves.

Branded domains are great for a long term strategy. If you’re building a site for a real product and are looking to create some recognition, then this is the way to go. Brand domains are also recommended for beginners, where you might not have a fine grasp on the nuances of optimization.

You can have a branded domain homepage targeting your main keyword, even though it doesn't contain the keyword itself in the URL and this is accomplished by taking advantage of the TITLE tag.

Sources: (1) https://seohongkong.website (2) https://seohongkong.website/web-design/seo-website/page-seo-website-optimization (3) https://seohongkong.website/search-engine-optimization/what-are-the-main-seo-success-factors-for-website-ranking https://seohongkong.website

Are your on-page keywords under or over optimized. Look for

a 1%-4% Keyword density according to your niche (what

does your competition look like, analyze the Top Ranking Website

pages for your niche)

SEO Website Ranking On-Page Success Factors

Website Ranking On-Page SEO Part 2