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Most marketers are now tracking brand mentions using social listening platforms. Clever marketers are slicing and dicing this data to compare different campaigns within those mentions over time. But the very best marketers are automating the amazingly advanced analysis they undertake to truly comprehend the effectiveness of their campaigns. We want to show you how you can join them. In these webinar slides you'll discover: - The role of sentiment analysis and how it can be effectively understood and used in campaign tracking - How dividing and categorizing your brand mentions can help benchmark your marketing activity - How to use advanced features such as Rules and categorization to segment conversation into meaningful and valuable buckets The slides are suitable for both users of Brandwatch and those interested in how all social listening platforms can aid successful campaign tracking.
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How to: Use SMM for campaign tracking
Joel WindelsMarketing Manager, EMEA
[email protected] | @linkyeah
Kelly AutenriethTechnical Trainer
• Tracking campaigns in the social media age
• Going beyond counting mentions
• Live demo of Brandwatch – categories and rules
Coming Up
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Don’t be shy/ We’d love your participation
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• Ask questions in the session chat
• Tweet about our discussion:
A copy of this presentation and a recording of this webinar will be made available after the webinar
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Campaignsin the socialmedia age
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What is a campaign?
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Commercials
H&M USA @hmusa
“All smiles from the first in line! We open our #HMTSQ store in less than 3 hours!”
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Hashtags, emails, competitions etc.
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Celebrities lying down
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Conversation about H&M online
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Celebrity peaks
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Just the relevant mentions
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Celebrity mentions by volume
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Multi-lingual data
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Impact of celebrities by region
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Sentiment analysis
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Sentiment analysis
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Intent to purchase
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Intent to purchase
How to measure campaigns in Brandwatch
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Fiat 500L: Global Ad Campaign
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Q&A
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