o2-v2.com http://www.o2-v2.com/en/blog/video-seo-tips-for-2015-infographic

Video SEO tips for 2015 (infographic)

A 'video' is worth more than a thousand words!

The production of video content has become an integral part of every brands campaign to flex their marketingmuscles, showcase their products and services in a way that is more easily digestible than text and ultimately reachmillions of new fans around the world.

There is proof that YOUR company should be sharing video on social media, and particularly on social video sharingsites like YouTube. With more than 1 billion subscribers and hundreds of millions of hours of video, YouTube is theworld's second largest search engine (after Google) and is the perfect 'channel' to get your brand some much neededattention.

But, how does one go about getting their content noticed in the midst of such a huge database of video? How do youmake sure that your video ranks higher in SERPs? How do you get visitors to engage with your content and finallybecome your loyal customers?

The answer, ladies and gentlemen, lies in Video SEO! Optimizing your video is a surefire way to get your content infront of the people that matter and accomplish all of the above. Below is a great infographic from a video ad templatesite, Shakr, that shares 5 tips on optimizing your video for YouTube so that your content gets found!

1) Lights, camera, action!

If something is worth doing, it is worth doing right! This is certainly one of the most important things to consider whenyou first go about creating any video content. Your video content is a direct representation of your brand and thecaliber thereof should reflect the quality of your services and products. Use video to showcase your brand's corevalues and make it entertaining! Try using a little bit of tasteful humor for making it extra shareable and always makesure that you draw up a storyboard to give it direction. Your brand has a story to tell and video is the best way to do it!

2) Video essentials

Making sure that your video has a captivating title, relevant tags and a actionable description helps Google tounderstand what your video is about and it helps people to find your video and prompts them to click-through to it.Write long, accurate descriptions so Google can get on the "same page" as you and help to get your content in front ofpeople who are genuinely interested in your products and services.

3) Keep them coming back for more

Making awesome optimized videos is just one part of getting your name out there, it is really your brand's channelthat has the ability to keep people coming back for more! Promote your brand and channel through your other socialmedia accounts and on your website, be consistent in the updating of your channel with new video content sosubscribers know what they can look forward to, make use of attractive CTA's to prompt visitors to like, share andsubscribe, and always include a link back to your website to help get your YouTube visitors to the place where youwant them to be looking!

4) Use keywords that help your video rank

The basis of any good content strategy lies in keywords , and the same applies for video! Make sure that you optimizeyour video's title, description, tags, a related blog post linking to your video etc. with video centric keywords that helpsyour brand rank! Also include business/industry relevant keywords specific to your brand and, perhaps mostimportantly, use the keywords in such a way that what you are describing makes sense. Going overboard withkeywords is not going to help you rank higher in the SERPs and more often than not makes what you are writingseem like gibberish.

5) Create optimized playlists

By making use of YouTube's playlists function you are able to build organized playlists that should be optimizedaround the keywords you want to be ranking for so can you expand your content's reach. It also helps to give YouTubemore information about the video and makes for better categorizing should your brand have various product lines ordifferent video series!

With these 5 great tips you should be well on your way to optimizing your content in such a way that it helps it rankhigher in YouTube and Google, gets it in front of your fans, helps you get new ones and hopefully increases sales ofyour products and services. For more on YouTube's optimization you can visit their site here!

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