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Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective. Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results: • Become an active participant • Keep track of your network • Implement the best-kept secret for your profile • Improve your digital footprint • Increase the relevancy of your job search • Research companies • Find and follow thought leaders • Find and apply to jobs You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.
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Barrie Byron, STC Associate Fellow and charter LinkedIn member
Mission: Connect the world’s professionals to make them more productive and successful
•Professional identity
•Professional insights
•Everywhere
Professional identity. Professional insights. Everywhere.
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• Founded Dec. 2002, launched May 2003 • Over 225 million members in more than 200 countries• The world’s largest, fastest growing business network
connecting talent with opportunities on a massive scale• Not just to get a new job• Helping us be great at jobs we already have
Exclusive focus on professional context
Professional identity. Professional insights. Everywhere.
How job seekers hunt for jobsLinkedIn 36%
Facebook 83%, Twitter 40%
Google+ 37%
How employers seek talent
Disconnect between job seekers and recruiters
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Professional identity. Professional insights. Everywhere.
LinkedIn enables members to connect, find, and be found.
Profile: a 24/7 representationof our professional knowledge and achievements
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Professional identity
Professional identity. Professional insights. Everywhere.
Changes: Simplify. Grow. Everyday.
SimplifyStreamlined home page, visual appeal, content, features
Share and get insights
Mobile 2009 12 icons
2013 mobile: 4 icons
Company page Aug. 2013 updates
How connected
Products
Services, insights
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Professional identity. Professional insights. Everywhere.
Grow: Like, Share, Follow
Social media Like
Share
Follow
Growth enables us to be productive and successfulGroups
Connect with like-minded professionals
Influencers
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Professional identity. Professional insights. Everywhere.
Mobile News feed changes Oct. 2012
LinkedIn Today feed with news for us
Links to content outside LinkedIn.com
Share knowledge
Reciprocate, and see how community reciprocates
Currency, insights Access to relevant thought leaders, experts, news, and ideas
Share information with our network
Be heard, if we share and take time to listen to others
Everyday
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Professional identity. Professional insights. Everywhere.
Professional identity Build and promote our personal brand Be found
Network Build and maintain a meaningful professional community
Manage connections Tags How you met Notes Reminders Contact info
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Compelling reasons to participate
Professional identity. Professional insights. Everywhere.
New profile Sept 2013
Streamlined profile editing
Tells your professional storyProfessional and academic background
Activity
Who we might know
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Professional identity. Professional insights. Everywhere.
1. Use the right key words in your headline
2. Say more in your summary
3. Create a new status update every day
4. Connect with recruiters and HR professionals
5. Add your thoughts to group discussions
5 tips to increase your views
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Professional identity. Professional insights. Everywhere. 11
Enhance your search results
Add volunteer leadership roles as jobs or projects
Add your website, blog, twitter, and other links to your LinkedIn profile
Use name or descriptive terms in the websites linkWebsites barriebyron.wordpress.com
not blognot Personal website
Your descriptive link creates instant search-engine optimization for your site
Professional identity. Professional insights. Everywhere.
Stealth mode
Profile > Privacy & Settings > Turn on/off your activity broadcasts
Group notification emails
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Professional identity. Professional insights. Everywhere.
Claim your custom URL
Customize your URL
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Professional identity. Professional insights. Everywhere.
Pay to play?
Free is good
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Professional identity. Professional insights. Everywhere.
Hello Barrie
I enjoyed reading your LinkedIn profile. You’ve done an excellent job portraying your experience and background.
My client just today let me know that they are seeking several tech writer contractors for a short-term assignment. The office is based in Mt Laurel, NJ. I’d love to discuss with you what your objectives are, and whether you’d be able to take on another assignment. I assume you are working from home, and have multiple engagements going on at once?
Please let me know when you’d be available to chat. My number is…
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Professional identity. Professional insights. Everywhere.
Do unto others
100% complete profile Strive for all-star
Ask for, and give, recommendations (be specific)
Keep status current, post relevant updates
Avoid mention of religion, politics, sex
Use a business-appropriate photo
Be of service to your connections
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Professional identity. Professional insights. Everywhere.
Other social media tools + keep in touch
Google+
Email: use a provider-agnostic, self-describing address (gmail, ymail)
Facebook: ensure your profile is private or keep it G-rated clean
Keep in touch. Connect often!
www.linkedin.com/in/barriebyron
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