Twitter, Professionally

What is Twitter?

• Twitter lets you ... –send short messages to

many publicly–send short messages to

one person publicly–send short messages to

one person privately

Twitter vocabulary

RT @MariamDiamond: LOL the moment I just got on Twitter #JaiFollowMeYouPeasant #BeauFollowMeYouWorm R

trending WW @JaiBrooks1 @BrooksBeau U up 2 this ?

Review• handle/username

• follow/follower

• follow back

• update / tweet

• @reply / mention

• direct message / dm / d

Any

questions?

• Twitter stream

• tweet-up

• hashtag (#)

• re-tweet

• lists

Your Account

Act like a human

• Populate your profile:

• avatar

• banner

• background

• bio

• website

Act like a human

• Following:

• Keep a balance

• Use listsinstead of follows

• Prove you’re a human

twitblock.org spam parameters

Tweeting

My cereal is soggy! #YEGfood

What should you tweet about? •Don't answer "What are you doing?"• 75-25-10 rule

Share resources & expertise• Events you’re attending• Links to your blog or website• Someone else’s content•Opinions or observations about relevant topics

Relationship Building•Chat with someone –@username at the beginning of the tweet

• Share someone else’s content with a mention• Thank or promote someone•Conversational hashtags

“Chirps”•Observations or opinion•Chats•Answering “What’s happening?”

S=PAM

• Your “solution” needs to reflect

• Purpose

• Audience

• Message

S=PAM

• Purpose

• What does your bio say? They should be congruent

S=PAM

• Audience

• Who do you want to attract?

S=PAM

• Message & Medium

• Short, straightforward, interesting

• Links to things

• Twitter “lingo”

• Prove you’re a human

What makes a tweet good?

Composing a tweet

• Start with what you want to say

• Ignore length restrictions!

• Get what you want to say down

John, thanks for your feedback. We appreciate you taking the time to write. If you’d like more information about that, please visit our website at http://website.com/information. You can read more about it there. If you have further questions, call our customer service number at 1-780-555-1212.

Edit, edit, edit! • Aim for 110 – 120 characters

–Gives you room for #hashtags and @usernames• Remove all fluffy text• Shorten links (will need 18 characters)• Shorten words, but aim for good grammar

and spelling–If it looks like an error, don’t use it

• Your / you’re are NOT interchangeable!

• Don’t sacrifice punctuation

Try it! @username, thanks for your feedback. We appreciate you taking the time to write. If you’d like more information about how the caramel gets into the Caramilk bar, please visit our website at http://website.com/information. You can read more about it there. If you have further questions, do not hesitate to call our customer service number at 1-780-555-1212.

(353 characters)

Avoid Twuck-Ups

• Proofread. Proofread. Proofread. Proofread.

• Are you in the correct account?

• If text-to-tweet:

• Did you include @ or d ?

XThat’s just silly. @ink_slinger

^