Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007UNCLASSIFIEDUNCLASSIFIED
TRANSPORTATION SECURITY ADMINISTRATION
Innovating With Instagram
While they didnt hit the power ball, you can say Instagram hit the jackpot by recently reaching 400 million users!2
708,316,339 travelers were screened (1.9 million per day) at over 450 airports around the nation.
1.6 Billion carry-on bags, 432 million checked bags and 12.9 million airport employees were also screened.
Can you see a need for TSA to be able to communicate with the public?3
Mission Critical To Communicate4
Its mission critical for TSA to communicate with the public. Plug @AskTSA4
TSAs Instagram Account5
Launched in 2012
Over 400K Followers
Why we launched Instagram. Educate with travel tips such as proper packing procedures for firearms. Entertain. Give them what they want while sprinkling PSAs into the mix from time to time. Inform the public about new policies and procedures by linking to blog post. Advertise. TSA Pre Check. 5
How I get content. What I look for. How do you get content? How would you get content? What to look for in content. Quirky Spark Conversation Quality Photos are best, but not always an option. Entertain, Inform, Educate. 6
Research content from other Instagram users and see what kind of content theyre using. Think about what you could use. 7
Department of Interior8
TSA Instagram Examples10
TSA Instagram Examples11
TSA Instagram Examples12
TSA Instagram Examples13
TSA Instagram Examples14
TSA Instagram Examples15
TSA Instagram Examples16
Is Instagram for You?17
Do you have a steady source of interesting content?
Updates: Landscape and portrait photo sharing Wide Screen Video
Updates: Video Counts19
Updates: Manage Multiple Accounts20
Updates: Manage Multiple Accounts21
Updates: Sharing Without Using @22
Updates: Sharing Without Using @23
Updates: Direct Messages & Groups24
Updates: Sharing Hashtag Pages25
Updates: Sharing Location Pages26
Instagram Aps: Layout, Hyperlapse & Boomerang27
Instagram Aps: Layout, Hyperlapse & Boomerang28
Other Instagram Aps29
What is a Hashtag? 32The # (hashtag) symbol is used to mark keywords or topics. It was created as a way to categorize messages and can also be used with other tools such as Instagram and Facebook.
Choosing Hashtags 33
Advertising With Instagram35
Call to action buttons direct users to where you want them to go, such as your web pages, mobile aps and specific pages.
Guaranteed impressions and placement in top ad position of Instagram's feed
Achieve predictable reach and greater control over message frequency
Examples of Sponsored Ads36
An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.
~ Stefano Mongardi Social Media Examiner
Unless you are an e-commerce brand selling a product online, it is very hard to measure direct ROI for your company from Instagram.
(Likes + Comments) Total Followers = Engagement Rate
FollowersLikesCommentsUnique HashtagsClicks (From URL in Profile)
Increase your audience sizeMake your content discoverable with hashtagsContests for contentPhoto caption contestsHashtag contestsIncrease your reach with authentic influencersResearch successful brands and see what theyre doingHighlight user-generated contentCombine your social channelsCrowdsource photos
Personal Twitter: @BigBobBurns
Personal Instagram: @BigBobBurns
Linked In: Curtis (Bob) Burns