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Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
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Top Australian Brands on Social Media – January 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Mobiles & Handhelds
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
Telecom
January 2014
A Closer Look Into These
Sectors & Brands
Comparing Top Mobile & Handhelds Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Sony Mobile Australia
51,629 .83 % .82 % 22 292 50 60%
HTC Australia 287,576 0.83 % 0.37 % 23 46 78 37.2 %
Nokia Australia 138,237 0.8 % 0.25 % 33 81 153 62.1 %
Huawei Australia 46,265 1.3 % .66 % 13 80 16 43.6 %
January 2014
HTC Australia - Tease and Release of the Champagne Gold Edition
HTC Australia teased their following with new HTC Gold Edition using 3 posts which received an average engagement score of 119, higher than their overall average engagement of 46.
The number of fans talking about the brand increased after the 2 updates about the gold edition was posted
Comparing Top Aviation Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Qantas 453,067 1.9 % 1.7 % 16 448 706 76.2 %
Virgin Australia 330,848 6.5 % 2.9 % 25 483 513 84.6 %
AirAsia Australia 136,034 3.1 % 1.3 % 11 486 115 77.4 %
FlyScoot Australia 90,086 12.7 % 12.3 % 22 489 90 0 %
Cathay Pacific Australia
36,492 .69 % 12 % 11 994 26 88.5%
January 2014
Cathay Pacific Australia – Chinese New Year Cathay Pacific Australia celebrated the Chinese New Year with giveaways, deals and promotions,
which saw high engagement among its fans,
This post on the Chinese New Year sale received an engagement score
of a 1000.
As a result, Cathay Pacific’s average engagement score of 994, while the sector average
was 548.
Comparing Top Retail Chain Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
ALDI Australia 141,544 1.8% 3.3 % 884 433 818 4.1 %
Woolworth’s Australia
597,813 1.3 % 1% 47 400 1219 83.1 %
Coles 663,202 2.8 % 2.3 % 57 469 1,197 90.3 %
Mimco 238,917 10.7% 4.4 % 34 283 36 69.4 %
Country Road 188,749 1.1 % 2.0 % 56 385 90 81.1 %
January 2014
Coles - Recipes In January Coles engaged with it fans by posting12 recipes and these posts received an average
engagement score of 485.
Coles received an average
engagement score of 469, which is
more than 3 times the sector average.
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in Australia (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Mobiles & Handhelds
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant & Café
Telecom
January 2014
A Closer Look Into These
Sectors & Brands
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Coles Supermarket 16,776 1.3 % 145 32 925 1 8:29:43
Country Road 9,486 1.9% 82 19 44 8 3;01:26
The Good Guys AU 5,498 1.2 % 171 86 108 6 1:44:50
Peters of Kensington
1,866 1.0 % 86 42 34 1 5:39:06
David Jones Store 17,883 2.3% 38 143 3 62 16:01
Comparing Top Retail Chain Brands
January 2014
David Jones Store - #djsfashion The David Jones Store hosted a fashion event and used the hashtag #djsfashion to promote the
event . The tweets around the event engaged the best with its followers.
#djsfashion was the most used hashtag by the brand and its followers.
The #djsfashion hashtag was also the most engaging hashtag for the brand.
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Bupa Australia 7,359 9.2% 35 264 1,851 89 8:06:12
Medibank 2,727 22.4 % 331 209 207 53 14:38:20
NRMA Motoring Services
4,348 1.7 % 122 64 78 28 11:00:33
Frank Health Ins
243 0.42 % 0 1 2 1 0:20:40
HBF 1,069 13.10 % 247 179 150 14 7:13:01
Comparing Top Insurance Brands
January 2014
HBF - #TakeOn2014 HBF ran a campaign around the hashtag #TakeOn2014 where followers would tweet out their fitness goals for the year using the hashtag and would receive, various fitness goodies to help them achieve
their goal.
#Takeon2014 was the most used hashtag by the brand and its followers.
During the same period, HBF saw a follower growth rate of 13.1%, which is 5 times the sector average of 2.6%.
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Dominos Australia
33,900 10.5 % 98 51 520 - 1:51:11
Pizza Capers 2,255 0.89 % 148 14 55 - 13:40:51
Nando's Australia
8,513 1.4 % 213 15 66 43 24:09:48
Starbucks Australia
2,531 4.3 % 391 7 13 - 24:15:05
Comparing Top Restaurant & Cafe Brands
January 2014
Domino’s Australia – #freepizza In January, Domino’s Australia gave away free pizza, garlic bread and coke to followers who would
direct message them. The tweets around #freepizza generated lots of buzz for the brand.
#freepizza was the most used hashtag by the brand and its followers in January.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Mobiles & Handhelds
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant & Café
Telecom
January 2014
SO
A Closer Look At Selected Top
Brands
McDoanld’s Australia channel
McDonald’s McOz 15’
McDonalds’s Australia’s video about the re-introduction of the legendary McOZ was the most watched on its channel with more than
415,000 views.
Audi Australia
Audi Australia 100,000 Facebook fans Celebration,
Featuring the R8 V10 plus
Audi’ Australia’s video was viewed more than 1,200 times becoming the most viewed video
on its channel in January.
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