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Digital Strategy Presentation By: Taylor Hughes

Target campaign

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Digital Strategy Presentation for Target

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Page 1: Target campaign

Digital Strategy PresentationBy: Taylor Hughes

Page 2: Target campaign

Big Idea

VALUEINNOVATION

EXCEPTIONAL E

XPERIENCE

Page 3: Target campaign

Target Audience

• Young adults• Middle aged adults

Page 4: Target campaign

Marketing Budget Digital agency = $540,000

$250/hour 12 months

Paid Media = $400,000 Adwords/Display Keywords around $.90 per click

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Tools and Tactics Twitter Instagram Blog Phone app

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Coupons Contests New products #Bull’s-eye

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• Pictures will show• Convenience• New products• Most purchased

products• Families having

fun with products

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• Target: Shop in Your Sleep

• Humorous Blogs• Informational• Phone app

Blog + Phone app

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Key Performance Indicators

Tracking social media -Twitter, Instagram, Blog Tracking customer purchasing patterns Google Analytics

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SUMMARY

Social media = Awareness = Loyal customers

Promote convenience

Place for everything