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In his Brands-Only Summit presentation, Microsoft's Social Media Manager, Rob Wolf, shares how they use creative brand storytelling to cut through the social noise to achieve business objectives. He explains their brand journalism strategy from deciding on a clear agenda and finding the right storytellers, to building anticipation and sharing the message via social.
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Storytelling at Microsoft
ROB WOLFMICROSOFT
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
Family of devices
Work and play
Inventing the future
Corporate citizen
Unlocking potential
Great place to work
Long form stories
Behind the scenes
Contests
Product reveal
Make a list
Special Offers
People profile
Celebrity tie-in
Build anticipation
Feature demo
What do we want people to believe?
Family of devices
Work and play
Inventing the future
Corporate citizen
Unlocking potential
Great place to work
Long form stories
Behind the scenes
Contests
Product reveal
Positive Press
Special Offers
People profile
Celebrity tie-in
Build anticipation
Feature demo
What do we want people to believe?
Deep dive: 88 Acres
150k page views in first 48 hrs 350k to date 50% of viewers > 5 minutes 10% of viewers > 1 hour Top story on Techmeme And most importantly…business!
88 Acres: #NailedIt!
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS
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