Sprite Social Media Analysis Q4 2015

Sprite on Social Media Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Sprite Twitter

Sprite: Social Media Report

This report looks at how

Sprite performed on social media between

October 1st – December 31st, 2015

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Analysis of

Sprite Facebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

20,109,492 639,450 3.28% Worldwide Mostly Young, Female and

Single

Sprite

19,000K

19,200K

19,400K

19,600K

19,800K

20,000K

20,200K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

20,109,492

New Fans

639,450

Community Analysis

Sprite fans are mostly Young, Female and Single Sprite fans are largely from United States followed by Brazil.

Fan Demographics Distribution of Fans

42%

58%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Brazil

Pakistan

India

Argentina

Philippines

Mexico

Chile

France

Guatemala

Top Keywords Used Frequency

todoporunmegusta 2018

μαζι με την Sprite 68

Sprite 53

εμενα και τον Jeremy 47

δευτερο μερος απο

τις

47

User Posts

0

20

40

60

80

100

120

140

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Campaign Intel

0 5 10 15 20 25 30

0 20 40 60 80 100 120

LeBron’s Mix

#SpriteConcert

Sprite Thirst of the Boroughs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Unmetric tracks and tags social media campaigns from Sprite. The chart below is a selection of campaigns

that have been tracked and are not restricted to the time period analyzed.

Analysis of

Sprite Twitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

259,022 5,960 2.36% Worldwide

Sprite @Sprite

Engagement Score

737

Total Proactive Tweets

55

Retweets Total

12

Replies Total

122

Favorites Total

23,804

Total Mention

4,535

Total Retweets

11,085

Response Rate (%)

1.71%

Average Reply Time (mins)

536

Most Engaging

#HipHopAwards (2015)

Most Recent

#EatACranberryDay

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

250K

251K

252K

253K

254K

255K

256K

257K

258K

259K

260K


Follower Growth

Total Followers

259,022

New Followers

5,960

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

677

New Followees

9

Engagement

0

250

500

750

1,000

1,250

Sprite had an average engagement score of 737 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

55 12

Happy Birthday to October's Very Own, @Drake. #ObeyYourThirst

https://t.co/4GzF45v4SF

24-Oct-15, Sat 11:58AM

ENGMT. FAV. REPLIES RETWEETS

1,000 8,697 39 7,575

Top Engaging Tweets

The cran you crave is back. #ObeyYourThirst

https://t.co/nZrNqLiYcP

Get your cran on. Sprite Cranberry is back. #ObeyYourThirst

https://t.co/41gWhWiXal

20-Nov-15, Fri 01:01PM


989 1,881 44 745

13-Nov-15, Fri 12:03PM


984 1,504 64 692

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Sprite/status/657949259006910464


















Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700 800 900

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 2000 4000 6000 8000 10000 12000

#obeyyourthirst*

#goodmorning*

#bookhugs*

#booksthatmatter*

#amazing*

#gratitude*

#thankyou*

#gotcrand

#freebiefriday*

#happyholidays*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1000

2000

3000

4000

5000

6000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

obeyyourthirst goodmorning bookhugs booksthatmatter amazing

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800 900 1000

#amazing*

#gotcrand

#obeyyourthirst*

#thankyou*

#freebiefriday*

#goodmorning*

#bookhugs*

#happyholidays*

#gratitude*

#booksthatmatter*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.71%

0

50

100

150

200

250

300

350

400

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Me

nti

on

s a

nd

Re

pli

es

Replies Mentions

Customer Service

Average Reply Time : 8 hours 56 minutes

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

200

400

600

800

1000

1200

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

300

350

400

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 11,085

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 4,535

-50

0

50

100

150

200

250

300

350

400


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

#106andPark 6,012,666 6

BET 1,843,634 4

Studio92 1,459,269 6

Jesse Millette 1,319,093 1

i-D 1,311,583 1

TOP 5 INFLUENCERS

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This report was generated entirely by the

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It took minutes to create.

Create Your Free Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=sprite&utm_source=slideshare&utm_medium=button

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