Sponsored updates on LinkedIn and Advertising Specifications

5/16/2016 sponsoredupdates | Advertising Specifications | LinkedIn

http://adspecs.liasset.com/detailedspec.php?spec=all_sponsoredupdates&name=all_sponsoredupdates&category=Sponsored+Updates 1/5

This site does not support Internet Explorer 6. Please upgrade or use an alternate browser.

Advertising Specifications

sponsoredupdates

Regions Global Product Description: Sponsored Updates allow brands to deliver theircontent into the homepage feed of members beyond those who arefollowing their company. They can be targeted to a specific audience, andcan be seen on desktop, smartphone and tablet device.

Name SponsoredUpdates

Rich Media See details

Sponsored Company Updates and Direct Sponsored Content Specifications

Link Sharing

Supplied URL will automatically scrape text and images. Image can be manuallyuploaded. Text can be manually edited.

Thumbnail Image Size: 1.91:1 ratio (1200x627px) displayed on mobileImage must be above 200px in widthImages on mobile will not be cropped. Images of other ratios will show in full with subtlewhite padding.For desktop optimization please see Title Safe Guidelines below

Manual Image Upload Max Weight: 5MB Recommended PPI (pixels per inch) is 72

Manual Image Upload Supported types: JPEG, JPG, GIF, PNG Animated gifs are not accepted

Introduction Text: 150 characters max to avoid truncation across all devices Truncation is based on padding, not character limitation. Can hold approximately 600 characters max, but text is truncated around 150 charactersand displays "...read more" to expand text.Please insert legally required language in this section as description text will notrender on mobile devices.

Landing Page URL: Characters count toward introduction text limitation. All URLs musthave the "http://" prefix. URLs longer than 23 characters are shortened by the Linkedinshortener.

Title: 70 characters max to avoid truncation Truncation is based on padding, not character limitation. If title continues on a 2nd line, the description text will shorten as a result.

Description Text (on desktop only): 100 characters max to avoid truncation across alldevices.Truncation is based on padding, not character limitation. If too long, "..." will displayDescription text does not appear on mobile devices.

Video and Slideshare Sharing: YouTube, Vimeo, and Slideshare URLs are supported.

Video Player Size: 531x298px player auto expands on desktop in feed. 1.91:1 ratio(1200x627px) image displays on mobile.

Overall Best Practices:

http://www.microsoft.com/windows/internet-explorer/

http://browsehappy.com/



Image Size: 1.91:1 ratio (1200x627px) Industry StandardIntroduction Text: 150 characters or less, including the landing page URL Title: 70 characters or less Description Text: 100 characters or less does not appear on mobile

EmbeddedRich Media

Image Display Size: 1.91:1 ratio (1200x627px) displayed on mobileImage must be above 200px in widthImages on mobile will not be cropped. Images of other ratios will show in full with subtlewhite padding.For desktop optimization please see Title Safe Guidelines below

Max Weight: 100MB Recommended PPI (pixels per inch) is 72

Supported types: JPG, GIF, PNG, PDF, PPT, PPS, PPTX, PPSC, POT, POTX, DOC,DOCX, RTF (MSOFFICE), Apple iWork Pages, ODT, ODP. Animated gifs are not accepted

Introduction Text: 150 characters max to avoid truncation across all devices Truncation is based on padding, not character limitation. Can hold approximately 600 characters max, but text is truncated around 150 charactersand displays "...read more" to expand text.Please insert legally required language in this section.

Landing Page URL: Characters count toward introduction text limitation. URLs longerthan 23 characters are shortened by the Linkedin shortener.

Image Click Behavior: Organic Rich Media (e.g. update viewed on Company Page)opens image in a light box. Sponsored Rich Media (e.g. paid updates) clicks throughdirectly to landing page.

Video: Not supported as videos cannot be embedded

Overall Best Practices:Image Size: 1.91:1 ratio (1200x627px) Industry StandardIntroduction Text: 150 characters or less, including the landing page URL

Ad Policy Notes

Ads can be rejected without notice if they do not meet our guidelines. Rejection reasons include (butare not limited to): Use of nonstandard spelling, grammar, capitalization, punctuation, or repetition Inappropriate Content or language Content promoting sweepstakes and/or other products prohibited by our ads guidelines. Please make sure to review our guidelines.

Tracking Capabilities

ImpressionTracking Not Supported

Click TrackingWe suggest using campaignbased tracking codes rather than referral source to trackvisits to your website. Referral source is not a recommended method of trackingcampaign performance because different redirect types and secure browsing can impactwhether or not the referrer is passed.

https://www.linkedin.com/legal/pop/pop-sas-guidelines



ExamplesTITLE SAFEGUIDELINES If using industry standard size of 1200x627px, anything outside of the purple "title safe" area

has potential to be cropped dependent on member device. Keep all necessary informationwithin the "title safe" area.

Link SharingDesktopEXAMPLE

EmbeddedRich MediaDesktopEXAMPLE



Desktop ClickFlow **Applies Only to a Sponsored Update and Direct Sponsored Content**

Mobile ClickFlow **Applies Only to a Sponsored Update and Direct Sponsored Content**



Social Media

Sponsored updates on LinkedIn and Advertising Specifications